27 min
John Drake | A Life in the Ad World | Drake Cooper Backcountry Marketing
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- Marketing
From a young age, John has been fascinated with the ad world. From reading Ad Age magazines in high school to spending the last 23 years working in all disciplines of the industry, John is currently the Chief Strategy Officer at Drake Cooper. In this episode we chat about the role of creativity in the ad world, defining the problem you're trying to solve, the balance between art and commerce as well as John's experience working at the agency his father started.
From the episode:
"We have this little pool of money, who do we focus it on?" "...we have to really define the problem in order to help."
From a young age, John has been fascinated with the ad world. From reading Ad Age magazines in high school to spending the last 23 years working in all disciplines of the industry, John is currently the Chief Strategy Officer at Drake Cooper. In this episode we chat about the role of creativity in the ad world, defining the problem you're trying to solve, the balance between art and commerce as well as John's experience working at the agency his father started.
From the episode:
"We have this little pool of money, who do we focus it on?" "...we have to really define the problem in order to help."
27 min