34 min
Nate Nichols | Racism and the Ad Industry | Palette Group Backcountry Marketing
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- Marketing
Nate Nichols is the founder of the Palette Group and the co-founder of the Allyship and Action Summit.
Based in New York, The Palette Group is a creative agency that serves its clients through unfiltered creativity and self-expression. Self-expression is such a key component of being creative, but what does encouraging self-expression really mean in the ad industry? As Nate says "If people can't self-express in our industry, then what is our industry?" The truth is there are many people who don't feel comfortable being themselves.
In this episode, Nate shares his personal experiences with racism in the ad industry, how that's affected his life and career path but also what he's chosen to do with the platform and voice he has.
If you're interested in learning more about Allyship and Action check out their website and upcoming webinar on August 4.
https://www.freelancercybersummit.com/events/allyship-and-action
From the episode:
"Brands are just pouring all of this money into finding pockets of culture that can blend their products and their brand ethos."
"I want to make content that inspires culture and society"
"I'm working hard, why don't I have access to things, like a nice apartment or healthy food?"
"How do we get the advertising industry - when they posted a bunch of black tiles on Instagram and did all of these statements, how do we build a forum for people to speak what they're feeling."
Nate Nichols is the founder of the Palette Group and the co-founder of the Allyship and Action Summit.
Based in New York, The Palette Group is a creative agency that serves its clients through unfiltered creativity and self-expression. Self-expression is such a key component of being creative, but what does encouraging self-expression really mean in the ad industry? As Nate says "If people can't self-express in our industry, then what is our industry?" The truth is there are many people who don't feel comfortable being themselves.
In this episode, Nate shares his personal experiences with racism in the ad industry, how that's affected his life and career path but also what he's chosen to do with the platform and voice he has.
If you're interested in learning more about Allyship and Action check out their website and upcoming webinar on August 4.
https://www.freelancercybersummit.com/events/allyship-and-action
From the episode:
"Brands are just pouring all of this money into finding pockets of culture that can blend their products and their brand ethos."
"I want to make content that inspires culture and society"
"I'm working hard, why don't I have access to things, like a nice apartment or healthy food?"
"How do we get the advertising industry - when they posted a bunch of black tiles on Instagram and did all of these statements, how do we build a forum for people to speak what they're feeling."
34 min