Ian Mathias | Get Out Of My Feed | Strava Backcountry Marketing

Social media is changing, can the giants keep up?
Ian Mathias is the Director of Marketing Creative at Strava. Strava is a social network designed for athletes to share their workouts and encourage others. What's different between Strava and another social platform? 
It's all about the process, not the summit. 
Embrace the sweat, love the failure, and keep going regardless if you reach the podium. Does this culture sound different than your average social network giant? Sounds kind of nice doesn't it?
In this episode, Ian shares his perspective on why he thinks we are going to see a shift in social media in the future. 
From the Episode:
"In doing so (posting) I believe that it creates a sense of shared vulnerability that is missing in other networks."
"How can I have anything to say about your pace if the day before I posted a run that was slower?"
"I could see that becoming the future of networking, how we use the internet - increasingly focused on interest areas."
@ianmathias
 
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Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn