Bruce Bernstein - Pure Hoops Media The Wormcast: How Sports Media Happens

This week on The Wormcast it's Episode 39 and a full year into this show. My guest is long time ESPN production veteran Bruce Bernstein, who is now the Co-Founder and Chief Content Officer for Pure Hoops Media. They have a roster of informative basketball podcasts with an eclectic cast of hosts covering the NBA, college and the women's game. Bruce and I go way back to the early 80's and ESPN's formative days and then we dive into many NBA stories and issues. Enjoy!

Topics discussed:
2:20 Bruce's early days at ESPN
8:15 Working with the late great Tom Mees
11:20 Bruce working the first ESPY's - Jim Valvano's Speech
19:30 NBA Today with Mark Jones
23:30 Bruce's relationship with David Stern
29:30 The fallout and cultural turn of the NBA after Malace at The Palace
34:20 ESPN's NBA studio shows
40:20 Fallout from the NYT - Rachel Nichols situation
53:30 Bruce founding Pure Hoops Media
1:04:30 The NBA after LeBron
1:09:00 80's NBA v 2021 NBA - style and entertainment
1:12:30 NBA Finals
1:14:30 How do you fix the NBA schedule for all stakeholders?

Links mentioned in this episode:

http://purehoopsmedia.com
http://normalcomms.com
This podcast is hosted by ZenCast.fm