Using ads to drive passive income for your clients The Podcast Manager Show

EPISODE 96
Did you know that 76% of listeners take action after listening to an ad during a podcast? That’s mind-blowing! Today I’m talking about why podcasting ads are so effective and how you, as a podcast manager, can gain confidence in talking to your clients about monetizing their show with ads. I also discuss podcasting ad terminology, what types of ads are most effective, and ad pricing strategies. Finally, I show you an example of a podcast ad through my partnership with Audible, then discuss 3 tips I use on how to create an effective podcast ad for your client.
In this episode, we cover:
- Why podcasting ads are so effective
- Gaining confidence in talking to your clients about ads in their podcast
- Why you only need a couple companies for ads to be successful
- Podcasting ads terminology: Preroll, Midroll, Postroll
- What type of ads are most effective
- Ad pricing strategies
- Finding companies to advertise that are a great match with your client
- How you can have a successful ad campaign, even with lower download numbers
- 3 tips on creating effective ads during a podcast
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode96