22 min
#488 Marketing Rebellion: Why The Most Human Company Wins - Interview with Mark W Schaefer The Internet Marketing Podcast
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- Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.
On the show you'll learn:
How there's been a shift in power in terms of brand and customersHow customers have become marketers for brands among the rebellion against advertisingWhy customers always win and why customer loyalty is becoming harder to gainWhy Mark is against marketing automation and thinks it's the enemy of great marketingMark's manifesto for human-centered marketing
Plus Mark provides his top tip for the audience.
If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.
Hosted on Acast. See acast.com/privacy for more information.
On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.
On the show you'll learn:
How there's been a shift in power in terms of brand and customersHow customers have become marketers for brands among the rebellion against advertisingWhy customers always win and why customer loyalty is becoming harder to gainWhy Mark is against marketing automation and thinks it's the enemy of great marketingMark's manifesto for human-centered marketing
Plus Mark provides his top tip for the audience.
If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.
Hosted on Acast. See acast.com/privacy for more information.
22 min