721 episodes

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
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The Internet Marketing Podcast Rough Agenda

    • Business
    • 4.6 • 111 Ratings

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
Hosted on Acast. See acast.com/privacy for more information.

    #716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

    #716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

    In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!
    In this episode:
    06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.
    09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.
    11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.
    16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.
    19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.
     
     
    Resources mentioned in this episode:
    The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books
    https://connective3.com/resources/
     
     
    More about our guests:
     
    Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.
     
    Connect with Olivia here:
    https://www.linkedin.com/in/olivia-bence-883260132/
     
     
    With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.
     
    Connect with Will here:
    https://www.linkedin.com/in/will-waldron-0b0088111/
    https://connective3.com/
     
     
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 25 min
    #715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

    #715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

    In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.
    In this episode:
    06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.
    07:45 How does social media fit into brand ownership and responsibility?
    13:00 Discussing leadership and thought leadership in organizations.
    16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.
    19:22 Encouragement to explore new ideas and resources.
     
    Resources mentioned in this episode:
    How to build a story brand by Donald Miller
    https://www2.deloitte.com
     
     
    More about our guests:
     
    Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients.
     
    Connect with Annika here:
    https://seeker.digital/
    https://www.linkedin.com/in/annika-haataja/
     
     
    Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online.
     
    Connect with Kineta here:
    https://www.schoolofsocial.org.uk/
    https://www.linkedin.com/in/kinetakelsall/
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 25 min
    #714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez

    #714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez

    In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.
    In this episode:
    03:46 Peace’s focus on Africa's leading presence as an emerging international market.
    07:39 Why understanding cultural context is crucial for effective international campaigns.
    12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?
    17:54 Why having a good network is essential when hiring local freelancers, especially translators.
    20:23 Placing trust in agencies or freelancers for content localisation – get to know them first.
     
    Resources mentioned in this episode:
    https://www.lennysnewsletter.com/
    https://www.reforge.com
    https://www.tlcfreelance.com/newsletter
     
    More about our guests:
     
    Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.
     
    Connect with Peace here:
    https://www.youtube.com/peaceitimiofficial
    https://www.linkedin.com/in/peaceitimi
     
     
    Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.
     
    Connect with Laura here:
    https://www.linkedin.com/in/laura-miguez-843444115/
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 26 min
    #713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes

    #713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes

    In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.
    In this episode:
    07:41 Understanding Google's priorities in website searches.
    11:16 Unique page content and SEO alignment analysis.
    14:03 Why information architecture is important for website structure and on-site SEO.
    20:09 Recognising customer needs, seeking resources for customer needs.
     
    Resources mentioned in this episode:
    Moz – Beginners Guide to SEO
    Web app design resource – patterns.dev
     
     
    More about our guests:
     
    Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.
    Connect with Sally here:
    Linkedin.com/in/sally-r-seo
    www.seoinmotion.com
     
    Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce.
     
    Connect with Mark here:
    https://www.linkedin.com/in/mark-stanford-janes-4357a7129/
    https://weareroast.com/
     
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 24 min
    #712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

    #712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

    Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.
    In this episode:
    06:02 Why some companies struggle to market products and seek guidance.
    09:54 Comparing paid social and search platforms – Bing vs Google
    12:34 Why it’s important to optimise your landing page and/or website
    11:54 Paid search and social media: competition and value.
     
    Resources mentioned in this episode:
    Russell Brunson – Clickfunnels
    Mike Rosa PPC expert
     
    More about our guests:
     
    Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.
    Connect with Veronica here:
    https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/
    https://verorumor.com/
     
    Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.
     
    Connect with Ethan here:
    https://www.linkedin.com/in/ethan-lambert/
    https://darkhorse.co/
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 24 min
    #711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha

    #711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha

    Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.
    In this episode:
    06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.
    10:01 Using AI for daily data analysis and Chat GTP customizations.
    15:51 Ethical and legal concerns regarding data protection and plagiarism.
    20:02 Challenges of validating large language models' reliability.
     
    Resources mentioned in this episode:
     
    EverydayAi podcast
    Prime Prompt Polish ChatGPT course: https://podPPP.com
    Moz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’
     
     
    More about our guests:
     
    Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally.
     
    Connect with Chima here:
    https://moz.com
    https://www.linkedin.com/in/chima-mmeje/
    @chimammeje
     
     
    Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows.
     
    Connect with Luke here:
    https://twitter.com/Lgosh
    https://www.linkedin.com/in/luke-gosha/
    @Lgosh
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.
     
     

    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min

Customer Reviews

4.6 out of 5
111 Ratings

111 Ratings

Five Start Guest Experience ,

Five Start Guest Experience

I appeared on the SiteVisibility Internet Marketing Podcast #697 What is a Fractional CMO. The experience as a guest was as enjoyable as being a listener. Scott is a terrific host to his guests and digs in on what matters to the marketing audience. Thanks for having me on! - Aimee

Drew0604 ,

Amazing podcast!

This podcast is filled with education! There is valuable information in every episode. The host and guests do a great job giving creative and tangible advice.

malfoxley ,

Great show!

The host of the SiteVisibility Internet Marketing podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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