#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising The Internet Marketing Podcast

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.
In this episode we discuss:
The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt AdvertisingHow Sam applied the 80/20 rule to his learning of Google AdsWhat makes an ideal paid media client for a marketer?The importance of paid media reporting in context of a trusting client/agency relationshipHow the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity How to apply the 80/20 rule to Google Ads budget management 
Referenced in this episode:
[Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8 [Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc [Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590 [Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/  
CONNECT WITH SAM/WATT ADVERTISING:
https://wattadvertising.com/https://www.linkedin.com/company/watt-advertising/https://www.tiktok.com/@wattadvertising
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility

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