33 min

The influence marketing episode The Marketing Companion

The momentum of influence marketing as an emerging discipline seems to be gathering steam. Mark Schaefer and Tom Webster look at the good, the bad and the downright ugly when brands and bloggers collide.

The momentum of influence marketing as an emerging discipline seems to be gathering steam. Mark Schaefer and Tom Webster look at the good, the bad and the downright ugly when brands and bloggers collide.

33 min