251 episodes
The Marketing Companion Mark Schaefer and Brooke Sellas
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- Business
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4.7 • 81 Ratings
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The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
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Marketing jobs state of the market place
Digital marketing pioneer Dennis Yu and futurist Mark Schaefer debate the state of the marketing jobs market. The market is red hot but can it stay that way? What job skills are needed to compete now in and in the future? And how can we take advantage of technology to fill marketing jobs in creative new ways? It's a can't-miss show!
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The solution to crappy customer service
Mark Schaefer and co-host Brooke Sellas talk about a ground-breaking new book that covers the essential online customer care strategies. They discuss the elevated emotional furor on the web today, the risk that comes with taking a stand, the impact of Web3 on customer service, and practical strategies for nurturing meaningful customer connections.
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Web3 and the future of CRM
Mark Schaefer and Mathew Sweezey have a wide-ranging conversation exploring the truth and consequences of crypto winter, co-creating brands, NFTs as the future of CRM and much more. This is an amazing opportunity to peer into the mechanics of Web3 with an industry futurist and thought leader.
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A case study in marketing community
Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren't creating momentum for his business. And he felt rather empty with the transitory, transactional nature of marketing. So he tried a bold experiment. He started a learning community that revolutionized his business. This is a bold discussion that may point to the future of marketing.
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Consulting best practices
Mark Schaefer and Amanda Russell dive into their consulting practice secrets. How do they keep the clients coming in? When do you "fire" a customer? What is their best consulting advice? All this and more in this jam-packed episode.
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A new marketing framework
Mark Schaefer and Keith Jennings discuss a creative new way to think about products and services that opens up new marketing strategy possibilities.
Customer Reviews
Best Podcast Ever
Seriously cutting-edge digital marketing for those in the business who want to truly grow their businesses and meet today’s consumer needs.
I love these two - they are geniuses, and so “human”, funny and heartwarming.
Plus, they can spin a great story, which helps me remember the content so much more. I hit the “subscribe” button right away, and look forward to every episode.
So Informative and insightful!!
This podcast is so well worth your time investment! It’s a must if you want to find out how to reach your customers and know the latest on not just marketing trends, but where marketing is going. This podcast is always fresh, new and innovative! I’ve learned new strategies to keep connecting with my current customers and reach my potential customers in ways I never thought of. This is awesome and always informative!
Unsubscribed
Your recent episode about the Facebook ads boycott included plenty of accusations, without a single piece of evidence.
You also blamed consumers for not holding the same opinions that you do. bad marketing mindset.
It’s your fault for being out of touch with the market. Not their fault for having a different opinion than you.
Been listening for the last few months, and this was the last straw. Unsubscribed