197 episodes
The Marketing Companion Mark Schaefer and Brooke Sellas
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- Marketing
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4.7, 76 Ratings
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The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
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How the pandemic is changing lifestyles
Fashion, food, music, even love ... the pandemic is changing our lives in surprising ways -- with deep implications for marketers. You'll enjoy these insights into the emerging "cottage core" trend, how business can save music, and what happens to love in a crisis.
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Sliding into DMs
Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.
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The kids are in charge
Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.
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Rational marketing in a crisis
Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.
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Hate is good for business
Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.
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A revolution in customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.
Customer Reviews
So Informative and insightful!!
This podcast is so well worth your time investment! It’s a must if you want to find out how to reach your customers and know the latest on not just marketing trends, but where marketing is going. This podcast is always fresh, new and innovative! I’ve learned new strategies to keep connecting with my current customers and reach my potential customers in ways I never thought of. This is awesome and always informative!
Unsubscribed
Your recent episode about the Facebook ads boycott included plenty of accusations, without a single piece of evidence.
You also blamed consumers for not holding the same opinions that you do. bad marketing mindset.
It’s your fault for being out of touch with the market. Not their fault for having a different opinion than you.
Been listening for the last few months, and this was the last straw. Unsubscribed
Insightful, fun and always something actionable
I'm a HUGE fan of this podcast! Every episode is edutaining and covers SO much highly valuable information that it's a subscribe and MUST as soon as it publishes. Such a fun podcast to listen to. Keep up the great job, Mark and team!
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