282 episodes

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer

    • Business
    • 4.7 • 83 Ratings

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

    Scaling human-powered marketing

    Scaling human-powered marketing

    As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog.
    Mark also offers classes in personal branding and professional speaking.
    Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

    • 37 min
    Gen Z Exposed

    Gen Z Exposed

    Sara Wilson and Mark Schaefer attended Z Con, the first conference fully dedicated to Gen Z -- up on by Gen Z leaders. It provided a fascinating glimpse into the minds and memes of a generation that punched above its weight when it comes to cultural influence. In this show you'll get an eye-popping look at what it takes to achieve business and brand success when it comes to this new generation of consumers. 
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.
    Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

    • 35 min
    The personal impact of AI

    The personal impact of AI

    Mark Schaefer and Mathew Sweezey discuss how the AI revolution is impacting them as business leaders, entrepreneurs, and simply individuals trying to make their way in the world. Mark and Mathew discuss their current AI priorities, hacks, and the aspects of this development keeping them up at night. Where do they see the pitfalls and opportunities? Find out in this fascinating episode! 
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog.
    Mark also offers classes in personal branding and professional speaking

    Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer. 

    • 41 min
    The unified theory of content success

    The unified theory of content success

    There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode.
     
    Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world.
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog.
    Mark also offers classes in personal branding and professional speaking.
    Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

    • 33 min
    The AI hierarchy of content

    The AI hierarchy of content

    AI is moving quickly into every crevice of the marketing world but the impact on content has been immediate and profound. Where does AI matter, and where will humans persist and thrive? Mark Schaefer and Amanda Russell discuss a hierarchy of content in the AI world and the impact on the personal brand.
    Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do higher education. 

    • 39 min
    Master the Art of Business Narrative

    Master the Art of Business Narrative

    Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This episode has special bonus content going deeper on this subject from RISE community members. 
     

    • 53 min

Customer Reviews

4.7 out of 5
83 Ratings

83 Ratings

Dan1777999877 ,

Incredible!

The Marketing Companion has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

Facqt Media ,

Very Informative!

Such enlightening content! Mark's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!

Deb0912 ,

Best Podcast Ever

Seriously cutting-edge digital marketing for those in the business who want to truly grow their businesses and meet today’s consumer needs.
I love these two - they are geniuses, and so “human”, funny and heartwarming.
Plus, they can spin a great story, which helps me remember the content so much more. I hit the “subscribe” button right away, and look forward to every episode.

Top Podcasts In Business

BBC Radio 5 Live
Ramsey Network
NPR
Money News Network
Sean Castrina
Ray Rike & Dave Kellogg

You Might Also Like

Hubspot
Michael Stelzner, Social Media Examiner
Eric Siu & Neil Patel
Tier 11
Paul Roetzer and Mike Kaput
Powered by StoryBrand