268 episodes

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer

    • Business
    • 4.7 • 82 Ratings

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

    Cracking the Gen Z Code

    Cracking the Gen Z Code

    Sara Wilson has been studying Gen Z with a detective-like intensity and her new research report gives us a guide for connecting with them. We talk about their hideouts, their curious aesthetic, the role of "faux-stalgia," the importance of the absurd, and much more. Your head will spin with new insights and ideas in this conversation with Mark Schaefer. 
    Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion," and “Belonging to the Brand.” His annual marketing retreat is The Uprising.
    Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

    • 34 min
    Creativity and the true threat of AI

    Creativity and the true threat of AI

    Mark Schaefer and Jay Acunzo take a deep dive into the utility and threat of AI platforms like ChatGPT. They explore the very nature of creativity and Jay explains the three foundational ideas and why AI falls short on two of them. Mark presents a dystopian future view of creativity, a scenario he says is probable in five to 10 years. Ultimately Mark and Jay agree that personal connection through content will determine success or failure. Mark describes three different types of content and why AI will dominate at least one of those categories. 
    Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," "Marketing Rebellion," and “Belonging to the Brand.” His annual marketing retreat is The Uprising.
    Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

    • 34 min
    Nonprofit marketing insights

    Nonprofit marketing insights

    Mark Schaefer and nonprofit marketing authority Keith Jennings unwrap new ideas in nonprofit marketing, including a new way to segment audiences, why a focus on "product" enables better nonprofit marketing, and why nonprofits should consider community-based marketing. 

    • 38 min
    My biggest accomplishment

    My biggest accomplishment

    In this show, Mark Schaefer and two friends, Samantha Stone and Chad Parizman, weave a story of his greatest professional accomplishment -- ten years in the making. It's not a book, it's not a famous speech. This is the story of 30 people who took a risk together. 
     
    Samantha Stone is the founder and CEO of The Marketing Advisory Network. She is a teacher, consultant, marketing strategist, researcher, and the author of Unleash Possible. 
     
    Chad Parizman has been a digital marketing strategist for HGTV and Pfizer and currently leads brands into an effective social audio strategy through his company Ader Communications.
     

    • 40 min
    Marketing that heals!

    Marketing that heals!

    In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. In fact, community might be the greatest overlooked marketing opportunity in the history of marketing opportunities. The legendary Douglas Burdette serves as a special co-host for this episode. This episode includes a free chapter of Mark's new book "Belonging to the Brand."
    Douglas Burdette is the founder of Artillery Marketing and the host of the well-known Marketing Book podcast. 
    Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising. 

    • 54 min
    The Tom Peters interview

    The Tom Peters interview

    Tom Peters was named as one of the top 10 business minds of this century and he just published an extraordinary new book. In this interview, he covers some surprising topics with typical boldness:
    His surprising take on "quiet quitting." "You don't have to like your employees, but you have to love them." Why great speakers act out of a sense of desperation about their message Why "business is community, period." Your job as a leader is to "hire well and promote." Why he is perpetually pissed off Why we need to hire "the quiet ones." Tom is best-known for his book "In Search of Excellence" and his new book is 
    "The Compact Guide to Excellence."

    • 33 min

Customer Reviews

4.7 out of 5
82 Ratings

82 Ratings

Facqt Media ,

Very Informative!

Such enlightening content! Mark's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!

Deb0912 ,

Best Podcast Ever

Seriously cutting-edge digital marketing for those in the business who want to truly grow their businesses and meet today’s consumer needs.
I love these two - they are geniuses, and so “human”, funny and heartwarming.
Plus, they can spin a great story, which helps me remember the content so much more. I hit the “subscribe” button right away, and look forward to every episode.

Event Proffessional ,

So Informative and insightful!!

This podcast is so well worth your time investment! It’s a must if you want to find out how to reach your customers and know the latest on not just marketing trends, but where marketing is going. This podcast is always fresh, new and innovative! I’ve learned new strategies to keep connecting with my current customers and reach my potential customers in ways I never thought of. This is awesome and always informative!

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