35 min

A new marketing channel emerges The Marketing Companion

Brand-new research shows how the smart speaker category is dramatically changing consumer behavior, decimating traditional search strategies, and re-creating how we think about content.
In this show, hosts Mark Schaefer and Tom Webster explore the significant implications for business, for commerce, and for our lives

Brand-new research shows how the smart speaker category is dramatically changing consumer behavior, decimating traditional search strategies, and re-creating how we think about content.
In this show, hosts Mark Schaefer and Tom Webster explore the significant implications for business, for commerce, and for our lives

35 min