Ep89- Building a Community in NYC - Ashly of Barley + Oats The Food Startups Podcast

Ashly Yashchin created Barley + Oats to solve a problem. She was pregnant and worried about her baby's health. So, she learned and practiced a healthy pregnancy diet.

9 in 10 women are micronutrient deficient, affecting their fertility, pregnancy and postpartum experience. Ashly is quickly establishing herself as an expert in the space. But first she had to become accepted by the community:


Detailed customer profiling
How to develop community trust
Putting on successful events
Understanding your niche
Mom sourcing
Mom bloggers
Logistics and bike messengers

Mentioned in the episode:
Barley + Oats
Demeter
Barefoot Blonde
Uber Rush
Premium Rush (the movie I couldn't recall)