3 min
How George Lucas Outsmarted Hollywood Content Inc with Joe Pulizzi
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- Marketing
When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move.
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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move.
-------
Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
3 min