198 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Management
    • 4.9, 33 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Customer Reviews

4.9 out of 5
33 Ratings

33 Ratings

PharmacyJoedotcom ,

Wonderful, brief show!

Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

SeanHenri ,

Valuable Insights In Under 5 Minutes!

I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.

Scott I. ,

I binged. Can't wait for the book!

Took me about 4 days (and some really long walks) to binge listen my way through the first 64 episodes. Another piece of EPIC content from Joe. Can't wait to get my hands on a copy of the book when it comes out.

Top Podcasts In Management

Listeners Also Subscribed To