431 episodes
Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network
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- Business
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4.9 • 85 Ratings
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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The TLDR on the OpenAI Soap Opera
Here's everything you need to know about what happened at OpenAI in less than five minutes.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
Finding the Money to Support Your Content Business
Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way.
In this episode I give a few examples of unique ways to fund your content business.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
Your Content Must Be Different. Here's How.
The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter.
Today we talk about two things you can do to change that.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free. -
Critical Content Productivity Tips
Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most.
Show links:
20Books
Author Kevin J. Anderson
This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free. -
Should You Change Your Brand Name? (419)
Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back.
It's time to make a change.
Here's my story about making two big name changes. I think it will help.
Also, here's my friend Jay Clouse's story of his name change (with some amazing results).
Content Entrepreneur Expo - Registration is now open.
This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free. -
5 Website Fixes to Make Today
I just refreshed my entire website and made five important changes. Here they are!
One, make it personal. Have the copy come from you, not the third person.
Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that.
Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things once they come to know, like and trust you.
Four, you don’t have to put everything in your copy. Where you can, write secondary articles and just link to those.
And finally, the welcome sequence is a must, for no other reason that if the subscriber confirms and then replies to an email, your deliverability should skyrocket.
Show links:
JoePulizzi.com
OEF Night at the Races
This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free.
Customer Reviews
A great listen
This podcast provides an engaging exploration into the world of content strategy, offering listeners a wealth of knowledge delivered in digestible episodes. Joe’s mix of thought-provoking insights and practical tips make it a go-to resource for anyone navigating the digital content space. Deirdre
Value-packed
I’ve been learning and getting a lot out of the 5 minute episodes but listening to the 10K Creator episodes is what compelled me to write this 5-star review. It is a fantastic series. I’ve been getting so many takeaways from those episodes that it feels like a mini course.
No Brainer Game Changer
5 minute Mondays is a two fold no brainer. It’s quick (and even more so if you up the playback speed). But more importantly, it’s a game changer because Joe generously shares his real world wisdom on what it takes to start a business, run a business, build a business and sell a business. BOOM!! SUBSCRIBE and don’t give it a second thought.