344 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 4.9 • 73 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    An Exit Strategy for Content Creators

    An Exit Strategy for Content Creators

    Most content creators/content entrepreneurs never plan for an exit...it just happens to them.
    Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers.
    Here's a simple process to get you started with your exit strategy.
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    This episode is sponsored by ConvertKit.

    ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.

    Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.

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    See all Content Inc episodes at the Content Inc. podcast home.
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    • 6 min
    Time to Trim the Fat

    Time to Trim the Fat

    Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work.
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    See all Content Inc episodes at the Content Inc. podcast home.
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    • 5 min
    Retreat, Halt or Advance

    Retreat, Halt or Advance

    As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance?

    Two outcomes are certain. One is not.  There is only one answer.
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    See all Content Inc episodes at the Content Inc. podcast home.
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    • 6 min
    Creating a "Fans First" Signup Process

    Creating a "Fans First" Signup Process

    Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how.
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    See all Content Inc episodes at the Content Inc. podcast home.
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    • 5 min
    This Recession Not All Bad for Content Creators

    This Recession Not All Bad for Content Creators

    Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity.
    I'll break down three ways to take advantage of this impending recession...specifically for content creators and content entrepreneurs.

    • 6 min
    Execution, Not Ideas

    Execution, Not Ideas

    Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution.
    Are your ideas getting in the way of your execution?
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    See all Content Inc episodes at the Content Inc. podcast home.
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    • 4 min

Customer Reviews

4.9 out of 5
73 Ratings

73 Ratings

eric.rutherford ,

Great resource.

This is an incredible resource. The podcast, the newsletter, and the Content Inc book. I would recommend them to anyone who wants to learn more about marketing and building a business.

Jared Johnson Piano ,

Content entrepreneurs’ #1 fan

Joe is content entrepreneurs’ #1 fan, and it shows in every episode. He provides tons of value and tactics to help content creators find their path for achieving their goals. I’ve been consuming his content for years, and I still learn something every time I tune in.

Jim MacLeod ,

Must listen

I’ve been consuming Joe’s content for years and one thing has remained true: he knows where things are going.

He defined content marketing for business, and now he’s turned his attention to content entrepreneurs. These quick episodes give advice on ways to build an audience.

This builds on the basis of what Joe learned about creating great content to build an audience that knows, likes, and trusts you. But now, it’s time for creators to capitalize on these content creation skills.

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