259 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Marketing
    • 4.9 • 48 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    Do Less, Intensely

    Do Less, Intensely

    Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.
    Shout out to Jack Butcher of Visualize Value for the title of this episode.
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.
     

    • 5 min
    Getting In on the Content Acquisition Land Grab

    Getting In on the Content Acquisition Land Grab

    The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray?
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.
     

    • 3 min
    Make Sure Your 2021 Goals Include Numbers

    Make Sure Your 2021 Goals Include Numbers

    Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.
     

    • 3 min
    You Have Something to Say...So Say It

    You Have Something to Say...So Say It

    The future is here. There are kids around the world right now building audiences and charting a new path. How about you?
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.
     

    • 5 min
    9 Success Strategies for 2021

    9 Success Strategies for 2021

    Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever.
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.
     

    • 7 min
    Do this One Thing to Prepare for Next Year

    Do this One Thing to Prepare for Next Year

    Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity possible for your content creation and distribution.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.
     

    • 4 min

Customer Reviews

4.9 out of 5
48 Ratings

48 Ratings

contentdoc ,

Golden nuggets on content strategies!

I just discovered that Joe Pulizzi is back with his podcast! I love these bite size golden nuggets of amazing information. Everything is actionable and easy to listen to. So happy to have rediscovered this podcast.

Fernando Labastida ,

It’s my map to success

It suddenly dawned on me: what Joe has laid out here - and is laying out - is a treasure map. A treasure map to the content marketing treasure that he followed with Content Marketing Institute, from its founding in April of 2007 to its acquisition by UBM (now Informa) in 2016, and what hundreds of others have followed to successful exits or resounding success. It really should be a paid podcast because the information here is too valuable to be free, frankly. Please keep on laying out the knowledge Joe!

tlo004 ,

Go out and change the world

Quick, thoughtful and relevant ideas to change the world (and your content strategy). Highly recommend

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