282 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 4.9 • 54 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    Zig When Everyone Else is Zagging

    Zig When Everyone Else is Zagging

    Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 4 min
    Ann Handley and Total ANNARCHY

    Ann Handley and Total ANNARCHY

    An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.
    Ann covers:
    - How to think about your persona for your content effort
    - The best ways to build an audience with a newsletter
    - Why the welcome email is the most important email
    - What most email marketers are doing wrong
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 1 hr 1 min
    Need Content Ideas? Here's 10 Strategies

    Need Content Ideas? Here's 10 Strategies

    Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 7 min
    Michael Stelzner from Social Media Examiner

    Michael Stelzner from Social Media Examiner

    The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.
    Michael covers some key topics including:
    - The future of social media
    - How to put email at the center of your strategy
    - Long-form content as a differentiator
    - The opportunities in podcasting
    - Misconceptions about snackable content
    - YouTube analytics
    - Outsourcing and managing content.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 1 hr
    3 Questions Content Entrepreneurs Need to Ask

    3 Questions Content Entrepreneurs Need to Ask

    Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 6 min
    One Sure Way to Cut through the Clutter

    One Sure Way to Cut through the Clutter

    So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 4 min

Customer Reviews

4.9 out of 5
54 Ratings

54 Ratings

Spagba11 ,

Must Listen for any Marketer or Business Leader

Joe’s work is phenomenal. He’s one of my all-time favorites for content marketing. His passion for marketing is infectious. This podcast is great because it gets to the point, brings all the best knowledge, and feels like your one-on-one with a good friend. Hit the subscribe already and listen to all the back catalogue.

duddface ,

Literally opened my eyes to the world of Audience first Porducts

I first came across the term “Audience First” from the Author Blogger(The writer guy and Write of Passage)- Dave Perell. Though he is not a content marketer, he advocates that one needs to build an audience and then sell to it. I discovered Joe’s content Inc podcast almost accidentally. I think I discovered CMI first which led to his book which led to his podcast. Talk about content diversification!. Joe condenses the information about how SMBs should leverage content marketing to develop a narrative to a niche audience and win their trust by establishing themselves as a “Media company” and then after not mentioning anything about their product or trying to sell anything to the audience until You have won their trust. It takes a while to do all this but at the end of the day, You establish Yourselves as an authority in the chosen niche and generate content that aligns with this niche that helps Your potential customer. And Joe’s energy is a BIG plus. Overall a great listening experience.

contentdoc ,

Golden nuggets on content strategies!

I just discovered that Joe Pulizzi is back with his podcast! I love these bite size golden nuggets of amazing information. Everything is actionable and easy to listen to. So happy to have rediscovered this podcast.

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