38 min
#349 - Jordan Bitterman gets REAL about the TripleLift Be Real Show
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- Marketing
Senior marketing and media professional, well-regarded as a strategist, operator and tireless & compassionate leader of people. Expert at the intersection of brand, media and technology.
INNOVATOR
- Created first-ever live streaming concert series (2010)
- Co-creator of the Digital Content NewFronts (2008)
- Early leader in digital, social, content and mobile (starting in 1998)
STORYTELLER
- Repositioned TripleLift as it emerged into a scaled, tier-one programmatic exchange (2020)
- Authored/deployed integration story for The Weather Company joining the Watson portfolio (2017)
- Developed & implemented global positioning for Mindshare (2013)
- Presented (2014) and Produced (2011, 2014, 2015) seminars at Cannes Festival of Creativity
- Frequent presenter on topics across the digital spectrum
LEADER
- In Industry: Adweek Most Admired Media Executives (2015), Co-Chair of IAB AI Committee (2017)
- With Clients: long-standing relationships with many Fortune 500 brands
- Within company: member of 8-person TripleLift Executive team
- Of People: history of guidance, mentorship and partnership
CONNECTOR
- Facile in connecting ideas, people and companies to drive success
- On-going advisor to emerging technology companies
BUSINESS DRIVER
- Initiatives central to revenue growth
- Former Board of Directors: Bitly
- Seed investor in iSport360 (www.isport360.com)
Senior marketing and media professional, well-regarded as a strategist, operator and tireless & compassionate leader of people. Expert at the intersection of brand, media and technology.
INNOVATOR
- Created first-ever live streaming concert series (2010)
- Co-creator of the Digital Content NewFronts (2008)
- Early leader in digital, social, content and mobile (starting in 1998)
STORYTELLER
- Repositioned TripleLift as it emerged into a scaled, tier-one programmatic exchange (2020)
- Authored/deployed integration story for The Weather Company joining the Watson portfolio (2017)
- Developed & implemented global positioning for Mindshare (2013)
- Presented (2014) and Produced (2011, 2014, 2015) seminars at Cannes Festival of Creativity
- Frequent presenter on topics across the digital spectrum
LEADER
- In Industry: Adweek Most Admired Media Executives (2015), Co-Chair of IAB AI Committee (2017)
- With Clients: long-standing relationships with many Fortune 500 brands
- Within company: member of 8-person TripleLift Executive team
- Of People: history of guidance, mentorship and partnership
CONNECTOR
- Facile in connecting ideas, people and companies to drive success
- On-going advisor to emerging technology companies
BUSINESS DRIVER
- Initiatives central to revenue growth
- Former Board of Directors: Bitly
- Seed investor in iSport360 (www.isport360.com)
38 min