87 episodes
PocketGamer.biz Podcast PGbiz Podcast
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- Leisure
Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.
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Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover the news that Supercell is launching Squad Busters globally on May 29th, Embracer Group's break-up into three new public companies, the TikTok ban, and why Apple's Vision Pro isn't selling any headsets.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
The Dubai GameExpo Summit powered by Pocket Gamer Connects takes place on May 1st and 2nd. Details here - https://www.pgconnects.com/DubaiGameExpoSummit/ -
GameFounder’s Kadri Harma On Unlocking The MENA Game Market
MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma. Co-Founder of the investment fund and mentoring program, GameFounders, and Venture Partner at Sisu Game Ventures, Kadri brings her on-the-ground expertise to the show this week, lifting the lid on unlocking the MENA market. She shares the investment opportunities and player behaviour that make the region stand out, the government initiatives that empower the local industry, and the actions indie studios can take to attract the attention of the investor community. Listen in and register now for the GameExpo Summit on May 1-2.
CHAPTER TIMESTAMPS
00:00 - Intro
02:57 - Understanding the MENA market
07:57 - MENA's appeal
12:48 - Opportunities for investment
20:36 - Favourite games Q&A
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** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event -
Week in Views E08 - The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles
Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series.
We cover a new report that delves into the UK games industry's skills crisis, the Fallout TV show's success, App Store emulators, and Epic's endless court battles with Apple and Google. Craig and Brian also have a moan about Rebel Moon.
Extra links:
RaptorVerse Presents... The DMA Breakdown Webinar: https://news.raptorpr.com/raptorverse-presentsthe-dma-breakdown
The top mobile games in soft launch right now: https://www.pocketgamer.biz/feature/60621/the-latest-and-most-interesting-mobile-games-in-soft-launch-update/
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
The Dubai GameExpo Summit powered by Pocket Gamer Connects takes place on May 1st and 2nd. Details here - https://www.pgconnects.com/DubaiGameExpoSummit/ -
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio. She joins host Peggy Anne Salz in this episode to share how she uses lifecycle marketing to extend the lifespan of DoubleDown’s 13-year-old app—and the tips you can implement to do the same for your game. She opens up about her testing tactics and routine and reveals the three steps anyone can take to reinvent themselves during this industry downturn.
CHAPTER TIMESTAMPS
00:00 - Intro
01:50 - Determining the features that acquire vs retain
05:36 - Timing and testing communications and community
11:26 - What does the testing routine look like?
12:31- How to reinvent yourself in games
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** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event -
Week in Views E07 - State of the Finnish games industry, Squad Busters, and App Store emulators
Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series.
We cover Squad Busters heading into soft launch, the state of the Finnish games industry, and retro game emulators on the App Store
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
The Dubai GameExpo Summit powered by Pocket Gamer Connects takes place on May 1st and 2nd. Details here - https://www.pgconnects.com/DubaiGameExpoSummit/ -
Product Madness’ Piyush Mishra On Smart Questions For Smaller Studios
In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Salz links up again with Piyush Mishra, Director of Growth at Product Madness, to learn about his playbook for producing stellar games on a shoestring budget, from concept testing to global launch. He reveals the metrics that matter most when evaluating creative and the questions to ask to effectively greenlight games across genres.
CHAPTER TIMESTAMPS
00:00 - Intro
03:22 - The creative metrics that matter
08:12 - Using UA to test and validate concepts
11:38 - Keeping costs down during testing
15:36 - Using UA to test gameplay creative
17:29 - Benchmarks for greenlighting a game
23:15 - Marketing must be there from the start
27:28 - What genres does this work for?
* * * * * * * * * * * * * * *
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event