#PPCChat Roundup - Behind the Scenes of Paid Search TheMarketingAnu

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage?



Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.?



Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are their biggest concerns?



Q4  What are the biggest or most common issues you encounter on landing pages for the accounts you manage?



Q5 Do you have a tool or platform you like to work with for creating better landing pages/post click experiences?



Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup




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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)



Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past?



Q2 What are you explaining most frequently these days?



Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to explain recently?



Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)



Q1 Have you read the new metric definitions from Google Ads? What are your thoughts?



Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google?



Q3 Now that you have seen the warning that seems to say that ad strength might impact your ads ability to serve, and Ginny’s response saying nothing has actually changed, what are your thoughts or concerns on this front?



Q4 How/do you think  goal posts are being moved relative to Google Ads right now in your opinion and experience? And what, if anything, would you love to see changed on that front?



Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)



Q1 How would you characterize your working relationship with Google Analytics 4?



Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4.



Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)



Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.?



Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC?



Q3 What do you wish clients or stakeholders understood about how PPC works with regard to getting immediate increase in sales or leads?



Q4 Do you do any type of forecasting as to additional volume that is potentially available that they are not currently capturing? How do you create your forecasts? And how often do you do them?



Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup






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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)



Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation?



Q2 How would you describe your general attitude about PPC automation?



Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use?



Q4 What are you stubborn about when it comes to automation in PPC? What is the reason for your stubbornness on that aspect?



Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup




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