Practical Product w/ Jason Evanish Jason Evanish

Today we show you how to do a Jobs to Be Done (JTBD) interview with a live example with one of my former clients, Ryan Findley. He is the Chief Learning Officer at Learn to Win, and helped launch the company as well as serve as the company’s founding Head of Product.

I invited him to talk about the JTBD framework and how PMs can use this powerful approach in their work. This is another tool that fits in the tool belt for any PM and is also useful for sales, marketing, and company leaders. The insights inform everyone involved in the buying journey for your leads and customers.

Lazar Stojkovic is a Serial founder with 15 years of experience across different spaces: e-commerce, hardware, online publishing, online marketplaces, fintech, and SaaS. He is also the Co-founder of Serbian Entrepreneurs, non-profit that connects 300+ tech founders and investors of Serbian descent across 9 chapters in 5 countries.

Willis Jackson is a long-time PM and founder in Silicon Valley. He was 1st PM at Grove Collaborative which IPO’d earlier this year, VP of Product at Apto, and he’s currently working on his new startup, Middle Mile. On this episode, we cover terrible PM interview practices, the key fundamentals of hiring you need to follow, how to ask behavioral questions the right way, making good PM assignments, and how to build your resume like a pro.

Virtually every first time product manager, and even many in the middle of their career struggle with this. It’s something that is super critical, and is the linchpin of good product management, and it’s something that I got a LOT of help learning early in my career, and it made a huge difference. It’s the Product Spec. In this episode, I share the common mistakes product managers make in their product specs and exactly how you can make an awesome one that your team and boss will love.

Michael Novotny is a former PM at The PGA Tour and is now Founder of a product studio called Product and Build Co. On this episode Jason and Michael discuss how you can create major competitive advantages and great growth for your business by building free tools to compliment your core product. Michael shares his framework for building free tools that can drive customers to your core product and business. Michael tells some great stories of different products he's helped build for various companies, where he's seen free tools fail, what PMs should have in their toolkit to build tools, how to pitch these ideas to your superiors, and more in this jam-packed episode.

Valentina is a product leader and expert of remote management for over a decade. She has developed a framework to help companies cut through the chaos, simplify their policies and align their realities with their aspirations in Product. In this episode, we discuss how PM's can make the shift to a remote role and thrive, even if they only have in-office experience. Valentina also talks about how to create a great environment of teamwork in a remote setting, skills to develop as a remote PM, how to find the right fit when finding a remote role, and so much more.