Practical Prospecting Mailshake

This episode is about the future of sales (non-AI edition). It’s difficult to talk about the future of sales without mentioning AI, but there is a lot of stuff in the future that has nothing to do with AI. So we are going to end this season of the Practical Prospecting Podcast by talking about some of the trends we see in the coming years that sales reps need to be aware of and follow. 



Timestamps

[0:01] Intro 

[0:52] It’s easier than ever to build SaaS platforms leading to more competitors 

[4:32] How to grow a SaaS company in a crowded industry 

[6:12] Selling against your competitors 

[7:10] The future of sales is still based on emails and calls 

[9:19] Leaning into referrals

Today we are talking about how to pre-sell offers before they launch. Sujan looks at pre-selling as validation that you should actually do what you intend to do. This episode will be really helpful to any new sales reps or early-stage founders. 



Timestamps

[0:01] Intro 

[1:43] How we pre-sold before the launch of Mailshake 

[2:43] This practice is great for companies of any stage (even if you haven’t launched yet) 

[3:38] What to do if nobody wants what you are pre-selling 

[5:11] You should be doing this at your SaaS company every quarter

Follow us on social: https://www.linkedin.com/company/mailshake/

Jed's Newsletter: https://jed.substack.com/

Mastering the offer for outbound messaging is a topic that often gets pushed to the side. But most of us have stories about terrible pitches we have gotten from cold calls or emails. And this can be fixed by simply spending an extra 30 seconds on someone’s LinkedIn profile. So on the show today, we are going to spend 15 minutes helping you create a better cold outreach offer.



Timestamps:

[0:01] Intro 

[1:26] What NOT to do on a cold call 

[2:52] Crafting an offer for cold outreach 

[4:03] Ask this one question about your demos 

[6:42] Validating your offer



Follow us on social: https://www.linkedin.com/company/mailshake/

Jed's Newsletter: https://jed.substack.com/

The SaaS market is crowded these days. It’s easier than ever to build software, but that makes it harder to sell and market. Some of your customers may already be using a different software to solve their problems, so how do you steal those customers away from that competitor?



Timestamps:

[0:01] Intro 

[1:59] Finding if someone is using your competitor 

[3:02] Narrowing down to your top competitors to target 

[4:40] Centering your message on how you are different from the competitor 

[7:20] Your customer success team is a goldmine of information



Follow us on social: https://www.linkedin.com/company/mailshake/

Jed's Newsletter: https://jed.substack.com/

Jan is the founder of coldagency.io, and he has a lot of amazing insights into creating cold email campaigns that have a high reply rate. On the show today, he shares everything he knows about cold emailing and prospecting. Listen if you want to boost the replies to your cold emails!



Timestamps:

[0:01] Intro 

[1:06] Building a cold email agency 

[2:40] Transferring B2C experience into B2B prospecting 

[4:00] Best deliverability practices in 2023 

[6:23] List building tools and practices 

[8:30] The secret to high reply rates 

[11:48] Designing a cold email sequence

Follow us on social: https://www.linkedin.com/company/mailshake/

Jed's Newsletter: https://jed.substack.com/

A nurture sequence is not a common practice, but it should be. A nurture sequence is the act of reaching out to the prospect at a certain cadence, which allows you to take advantage of any prospects that might not become customers right now but could buy later.



Timestamps:

[0:01] Intro

[1:32] A nurture sequence is different than an outbound campaign 

[2:09] Finding helpful content for a nurture sequence 

[3:14] How long your nurture sequence should be 

[5:13] The importance of being specific



Follow us on social: https://www.linkedin.com/company/mailshake/

Jed's Newsletter: https://jed.substack.com/