15 min
Prarthana Sibal shares insights on how to use podcasts as a communication channel Mrigashira Podcast
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- Marketing
Prarthana Sibal shares her insights on podcast market across the world. It is booming and India is no exception. Indians have surely rediscovered their love for storytelling and long-form content but in an audio form. A KPMG report says that India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023, growing at a CAGR of 34.5%.
In this episode of Mrigashira, we step into the world of podcasting and understand this digital medium better with Prarthana Sibal, a world-class podcast producer and manager. Prarthana is the Head of Client Services at Pikkal & Co, Asia’s Award-Winning B2B Podcast Agency.
From storytelling to interviews, there are podcasts for everything. If used correctly, podcasting can give your business or your client’s business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks. With a good 23 % increase in podcast consumption in India in 2020, Prarthana Sibal shares insights with us on how to use podcasts as a Communication channel.
Podcast is great for an effective way to actually raise awareness of issues that matter to an organization and to the right audiences.
SKIP TO: 00:18 Skip the Mrigashira intro.
SKIP TO: 01:04 Skip the guest intro.
SKIP TO: 07:42 Skip to the quote.
The post Prarthana Sibal shares insights on how to use podcasts as a communication channel appeared first on Mrigashira Podcast.
Prarthana Sibal shares her insights on podcast market across the world. It is booming and India is no exception. Indians have surely rediscovered their love for storytelling and long-form content but in an audio form. A KPMG report says that India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023, growing at a CAGR of 34.5%.
In this episode of Mrigashira, we step into the world of podcasting and understand this digital medium better with Prarthana Sibal, a world-class podcast producer and manager. Prarthana is the Head of Client Services at Pikkal & Co, Asia’s Award-Winning B2B Podcast Agency.
From storytelling to interviews, there are podcasts for everything. If used correctly, podcasting can give your business or your client’s business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks. With a good 23 % increase in podcast consumption in India in 2020, Prarthana Sibal shares insights with us on how to use podcasts as a Communication channel.
Podcast is great for an effective way to actually raise awareness of issues that matter to an organization and to the right audiences.
SKIP TO: 00:18 Skip the Mrigashira intro.
SKIP TO: 01:04 Skip the guest intro.
SKIP TO: 07:42 Skip to the quote.
The post Prarthana Sibal shares insights on how to use podcasts as a communication channel appeared first on Mrigashira Podcast.
15 min