59 episodes

Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.

Mrigashira Podcast Mrigashira Podcast

    • Business
    • 5.0 • 1 Rating

Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.

    Anil Nair talks about how the power of digital is shaping the future

    Anil Nair talks about how the power of digital is shaping the future

    Brands adapting technology to help stay connected and engaged with customers, creating personalized experiences. In this episode, Charu Raizada is in conversation with Anil Nair about how the power of digital is shaping the future.



    Each business is a victim of Digital Darwinism and evolving consumer behavior and this makes the job of a digital marketer challenging. We caught up with Anil Nair, CEO of VMLY&R India to understand the upcoming trends in digital marketing. Digital marketing is today considered the most powerful way of marketing, and certainly a future shaper.



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    • 20 min
    Meena Vaidyanathan communicating for social startups

    Meena Vaidyanathan communicating for social startups

    The social impact approach needs to be value-aligned and impact-driven. Brands often struggle to find the right balance between pushing a narrative and building a community of followers that inspires and engages. Meena Vaidyanathan demystifies impact communications with Charu Raizada.



    With this episode, we step into the world of change and development. If you are working on a social change project or interested in finding your feet in the development space, then listen in to Meena Vaidyanathan, who, along with her team works towards setting the stage for organizations to perform as more socially aware and conscious businesses. Meena Vaidyanathan, is a social entrepreneur, founder of Niiti Consulting. She is a change management consultant and a visiting faculty at many institutions on marketing and sustainability. Niiti consulting has supported organisations through various stages of development and requirements, from strategy and mentorship to research and documentation to capacity building. They work across a range of industry sectors from agriculture and rural livelihoods, to urban slums, technology and gender safety, to develop solutions that are grounded in reality.



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    Start looking at evaluation processes as a means to bring in better efficiency and better effectiveness.



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    • 22 min
    Bhaskar Majumdar shares his experiences on creating an employer brand, for a B2B business

    Bhaskar Majumdar shares his experiences on creating an employer brand, for a B2B business

    In a post-pandemic world, social media has emerged as a powerful tool to tell a story even for organizations which have traditionally not been very enthusiastic about it. In this episode of Mrigashira, we have with us Bhaskar Majumdar to share his experiences on creating an employer brand, for a B2B business.



    There are some companies we look at, admire, and wish to work with them. Those companies have a good sense of what employees are looking for, and truly know how to engage with existing talent and attract potential talent. As the lines blur even more between marketing and recruitment, an insight into company culture, career progression and colleagues, is now a must for job-seekers.We caught up with Bhaskar Majumdar, Head – Corporate Affairs, Communication and Digital, Egis India, to know more about his experiences in creating a strong employer brand for B2B companies.



    Flexibility, Authenticity, clarity, and trust are I think the three key pillars for any company to you know, to work for either internal audience or for the external audience.



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    • 15 min
    Prarthana Sibal shares insights on how to use podcasts as a communication channel

    Prarthana Sibal shares insights on how to use podcasts as a communication channel

    Podcast market across the world is booming and India is no exception. Indians have surely rediscovered their love for storytelling and long-form content but in an audio form. A KPMG report says that India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023, growing at a CAGR of 34.5%.



    In this episode of Mrigashira, we step into the world of podcasting and understand this digital medium better with Prarthana Sibal, a world-class podcast producer and manager. Prarthana is the Head of Client Services at Pikkal & Co, Asia’s Award-Winning B2B Podcast Agency.From storytelling to interviews, there are podcasts for everything. If used correctly, podcasting can give your business or your client’s business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks. With a good 23 % increase in podcast consumption in India in 2020, Prarthana Sibal shares insights with us on how to use podcasts as a Communication channel.



    Podcast is great for an effective way to actually raise awareness of issues that matter to an organization and to the right audiences.



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    • 15 min
    Vijay Bhat on stress and stress management

    Vijay Bhat on stress and stress management

    Stress is a silent killer but we don’t talk about it much. A fast-paced urban lifestyle has indeed brought us a lot of material wealth and happiness but it has also resulted in increased stress levels amongst the city dwellers. The good part is that people are no longer ignorant about it and there are professionals working to help them cope up with the stress and maintain their emotional equilibrium. In this episode of Mrigashira we have Vijay Bhat, Founder and Cancer Coach at Cancer Awakens talk about the scientific approach to handle stress. In a deep dive into this subject with Radha Radhakrishnan, he also talks about a simple diagnostic tool that he has developed for better diagnosis of stress levels and remedies to fight it effectively.



    “Just like leadership skills or presentation skills that are developed consciously. We need to develop coping skills for pressure. You can’t develop it until you first diagnose it. “



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    • 17 min
    Why it’s important for brands to identify potential behavioral barriers, for success by Kristina Radova

    Why it’s important for brands to identify potential behavioral barriers, for success by Kristina Radova

    Kristina Radova, Senior Behavioral Consultant, MINDWORX Behavioral talks about the importance of identifying potential behavioral barriers for brands to succeed, in an engaging conversation with Charu Raizada.



    The effectiveness of everyday communications can be improved by adopting a behavioral science approach. This is possible as behavioral science embraces the cognitive biases and nuances of human behavior.Kristina Radova – Senior Behavioral Consultant at MINDWORX Behavioral Consulting helps us understand why it is important for brands to identify potential behavioral barriers, for success. She shares her love story with psychology, the surprising results of using behavioral principles, and some hands-on tips.



    In order to change people’s mind, first we need to remove the handbrake.



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    • 20 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

priconn ,

Thoughtful and encouraging

An encouraging podcast to stimulate us in these difficult pandemic times. Highly recommend!

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