30 min
Preflect Ads - Taking Facebook’s Algorithm to the Max The Story of a Brand
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- Entrepreneurship
**This episode is brought to you by MuteSix and Rockerbox**
“We're not reinventing the wheel. We’re just helping merchants take Facebook's targeting algorithm to the max.” That's what Preflect Ads does.
In the second half of this Feature, Brecker Brees, Co-Founder & Head of Business Development at Preflect Ads speaks of audience size, time spent on Facebook, and other inputs that affect their predictions.
According to Brecker, a large percentage of merchants misinterpret Facebook metrics. One issue is how they read the historical sales data.
In addition, Brecker, says they are exploring expanding into Snapchat and Tiktok. He mentions that acquiring customers who come back and buy again and again is a crucial metric they look to improve.
In part 1, we discuss:
* The amount of data needed for prediction
* Is the tool suitable for start-ups
* Other data sets to be incorporated in the tool
* What outputs are to be expected
* Their plans for the next six months
* The feedback they receive
Join Ramon Vela and Brecker Brees as they break down the inside story on The Story of a Brand.
For more on Preflect Ads, visit: https://www.preflectads.com/
*
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This specific episode is also brought to you by Rockerbox.
We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.
As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.
Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.
Book a strategy call with one of their attribution experts today, and just for my listeners, they'll waive your onboarding fee (a $500 value).
Visit https://www.rockerbox.com/storyofabrand
**This episode is brought to you by MuteSix and Rockerbox**
“We're not reinventing the wheel. We’re just helping merchants take Facebook's targeting algorithm to the max.” That's what Preflect Ads does.
In the second half of this Feature, Brecker Brees, Co-Founder & Head of Business Development at Preflect Ads speaks of audience size, time spent on Facebook, and other inputs that affect their predictions.
According to Brecker, a large percentage of merchants misinterpret Facebook metrics. One issue is how they read the historical sales data.
In addition, Brecker, says they are exploring expanding into Snapchat and Tiktok. He mentions that acquiring customers who come back and buy again and again is a crucial metric they look to improve.
In part 1, we discuss:
* The amount of data needed for prediction
* Is the tool suitable for start-ups
* Other data sets to be incorporated in the tool
* What outputs are to be expected
* Their plans for the next six months
* The feedback they receive
Join Ramon Vela and Brecker Brees as they break down the inside story on The Story of a Brand.
For more on Preflect Ads, visit: https://www.preflectads.com/
*
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This specific episode is also brought to you by Rockerbox.
We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.
As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.
Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.
Book a strategy call with one of their attribution experts today, and just for my listeners, they'll waive your onboarding fee (a $500 value).
Visit https://www.rockerbox.com/storyofabrand
30 min