25 min
2 | Pricing & Packaging Transforms Revenue, Roadmaps, and Companies Good Revenue
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- Business
Pricing is so much more than setting price points, analyzing old contracts, or running A/B tests. It’s more than AI software or matching competitors. Pricing and packaging is about understanding which customer segments get the most value from our work. Here's the thing -- only customers can define value, not us.
Kicking the tires on monetization and different types of business models helps you understand what customers care the most about. Don’t just follow the pack or assume competitors know what they’re doing.
Top benefits of a strong, data-backed pricing strategy:
Better offers, packages, and bundles for your best-fit customer segment/s vs diluting efforts across all potential buyers (some customer segments are worth more than others)More profitable revenue with minimal investment of time or resources.Validates target customer segments, value propositions, key messages, and competitive alternatives -- you need all of these to improve your positioning.Higher ROI product roadmaps (and risk mitigation) because you understand what customers truly value and are willing to pay for.
Monetization is the path to profitable growth, positioning, a clear product roadmap, better products, and happier customers.
Highlights:
00:21 The Underappreciated Power of Monetization
02:07 Understanding Customer Value and Pricing
02:48 The Benefits of Effective Pricing and Packaging
07:02 The Journey of Value Discovery and Pricing Research
12:40 Monetization Strategies: From High ROI Customers to Business Models
22:05 Tying Pricing to Business Goals and When to Start
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
_
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Sound by RPS Audio
Hosted on Acast. See acast.com/privacy for more information.
Pricing is so much more than setting price points, analyzing old contracts, or running A/B tests. It’s more than AI software or matching competitors. Pricing and packaging is about understanding which customer segments get the most value from our work. Here's the thing -- only customers can define value, not us.
Kicking the tires on monetization and different types of business models helps you understand what customers care the most about. Don’t just follow the pack or assume competitors know what they’re doing.
Top benefits of a strong, data-backed pricing strategy:
Better offers, packages, and bundles for your best-fit customer segment/s vs diluting efforts across all potential buyers (some customer segments are worth more than others)More profitable revenue with minimal investment of time or resources.Validates target customer segments, value propositions, key messages, and competitive alternatives -- you need all of these to improve your positioning.Higher ROI product roadmaps (and risk mitigation) because you understand what customers truly value and are willing to pay for.
Monetization is the path to profitable growth, positioning, a clear product roadmap, better products, and happier customers.
Highlights:
00:21 The Underappreciated Power of Monetization
02:07 Understanding Customer Value and Pricing
02:48 The Benefits of Effective Pricing and Packaging
07:02 The Journey of Value Discovery and Pricing Research
12:40 Monetization Strategies: From High ROI Customers to Business Models
22:05 Tying Pricing to Business Goals and When to Start
_
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
_
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Sound by RPS Audio
Hosted on Acast. See acast.com/privacy for more information.
25 min