96 episodes

Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engine optimization) for private practice, finding your niche, website design, conversion tactics, outsourcing and more to help you create an impact and grow your income with your therapy, counseling, healing or physical therapy business.

Private Practice Elevation with Daniel Fava Daniel Fava of Create My Therapist Website

    • Business
    • 4.8 • 40 Ratings

Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engine optimization) for private practice, finding your niche, website design, conversion tactics, outsourcing and more to help you create an impact and grow your income with your therapy, counseling, healing or physical therapy business.

    126. 5 Simple Ways to Optimize Your Google Business Profile for Local SEO

    126. 5 Simple Ways to Optimize Your Google Business Profile for Local SEO

    In this episode of The Private Practice Elevation Podcast, you’re going to learn 5 simple things you can do to optimize your Google Business Profile and maximize your local SEO potential.
     
    Local SEO involves the steps you can take to make sure that when potential clients are searching for therapy services in your area your website and practice come up in the search engines.
     
    For example, if you offer couples therapy and are located in Atlanta, you want your website to come up when clients type “Couples therapy” in a search engine, while they are located in Atlanta.
     
    Google looks for local signals, such as business directories to get a better understanding of where your private practice is located.
     
    At the heart of this local SEO ecosystem is your Google Business Profile.
     
    While setting up a Google Business Profile is often the first thing therapists do when opening their private practice, these profiles are often not optimized.
     
    So we’re going to go over 5 simple things you can do to optimize your profile.
     
    Whether you don’t have a Google Business Profile already, or have one set up that you need to revisit to improve your local SEO, this episode will give you some simple steps to help.
     
    Download the Free Google Business Listing Optimization Checklist  
    Get on the Waiting List for the Next Class of Our SEO Training Group! On January 30, 2023, I’m opening the doors to our SEO Basecamp Live Training Group. This will be an online course and small group live training over the course of 9 weeks to help you create and implement and simple SEO strategy for your private practice. 
     
    To be the first to get access (and at a discount!), join our waiting list here.




    Links mentioned in this episode: Google Business Profile SEO Basecamp Live Training Group Episode 18. What is Local SEO and how Can You Use it in Your Private Practice? Episode 78. Google My Business For Therapists: 7 Tips To Optimize Your Listing with Craig Alsup Blog Post: A Guide to Optimizing a Google Business Profile for Private Practice

    • 24 min
    Using Podcast Appearances to Market Your Private Practice with Lisa Mustard

    Using Podcast Appearances to Market Your Private Practice with Lisa Mustard

    This week on The Private Practice Elevation Podcast, we’re talking all about how to use podcast appearances to market your private practice.
     
    If you’ve been listening to the podcast for some time, you’ve likely heard that I’m a big fan of being featured on other podcasts as a way to market your business.
     
    And for many reasons.
     
    The first is that it is a way to reach your ideal audience in a way that you couldn’t on your own.
     
    It’s also a way to get high-quality links from other websites that link back to yours, which has a HUGE impact on your SEO (search engine optimization).
     
    Not to mention, it makes you look like an expert in your potential client's eyes.
     
    But it can be pretty daunting to put yourself out there and try to book an interview on a podcast you’d like to be a guest on.
     
    And so many private practice owners don’t do it and miss out on the marketing opportunities that go along with podcasting.
     
    To help you overcome these hurdles and get started using podcast appearances in your marketing, we’re talking to Lisa Mustard.
     
    Lisa Mustard is an LMFT and Coach in South Carolina and the host of a podcast called The Therapy Show with Lisa Mustard - a convenient and fun way for Talk Therapists to earn Continuing Education contact hours. 
    In This Episode, You’ll Learn: The most important thing to do before you reach out to a podcast host about being featured on their podcast How to find the right podcasts to be featured on that will help you reach more of your ideal audience Tips for reaching out to podcast hosts so that you can be interviewed on their podcast How to get the most out of your podcast features and use them in your marketing to drive traffic, improve SEO, and increase your authority How being featured on podcasts can improve your conversion rates by increasing your like, know, and trust factor Tips for when you feel like interviews maybe didn’t go as great as you had hoped and how to keep working at it  
    Check out my interview on Lisa’s podcast, The Therapy Show about “The Four Mountains of SEO”
     
    Create Your SEO Strategy With Me In Our SEO Basecamp Live Training Group SEO Basecamp Live is a 9-week, small group training, consisting of video training and live implementation classes.
     
    Over the course of 9 weeks, I’ll give you access to the exact SEO process that we use at Private Practice Elevation to help our clients set up the foundational SEO elements that will get them more organic traffic and clients.
    Here’s What’s Included:  
    7 modules with video training 9 live weekly “Implementation Calls” A private community group An SEO Workbook SEO Copy templates If you want a roadmap that shows you where your SEO stands right NOW and how to get to where you want it to be, this is it.
     
    Learn more about SEO Basecamp Live






    About Lisa Mustard  
    Lisa Mustard is an LMFT and Coach in South Carolina. Wife to Billy and mom to 2 girls, she has been practicing since 2006 and has worked with a military branch for the past 10 years. 3 years ago, she decided to start a podcast after sitting in a conference for 2 days straight. (I'll share more of that story in the episode if that's ok.) She creates continuing education for therapists via podcasting...aka podcourses. She also works with women experiencing midlife struggles. When not seeing clients or working on her podcast, she chauffeurs her daughters to volleyball practice and games, hits up the gym, or explores the gorgeous South Carolina hiking trails with her husband. 
     
    Links mentioned in this episode: The Therapy Show with Lisa Mustard http://lisamustard.com Lisa on Instagram Get a FREE NBCC Approved Continuing Education Contact Hour The PsychCraft Podcast Network   
    Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click

    • 38 min
    Introducing Our Most Affordable Website Design Package Yet

    Introducing Our Most Affordable Website Design Package Yet

    In this bonus episode of The Private Practice Elevation Podcast, we discuss some exciting news - we’ve got a new website design package specifically designed for therapists just starting out in their online marketing journey.
     
    The goal of Private Practice Elevation is to help you elevate your online presence, no matter what level your private practice is currently in.
     
    But what if you find yourself at those lower elevations, where you’re looking to establish your business online and create some momentum?
     
    You need a foundation - a place where potential clients can find you and where you can send your referral sources as you build those relationships.
     
    In an attempt to save some money, most people turn to DIY platforms like Wix and Squarespace to get their business online. While that can be a great starting place to generate some clients, it often comes with a cost…
     
    Those DIY websites look, well, DIY.
     
    This could mean missed opportunities plus time and money wasted as you try and learn website design yourself.
     
    You need a great website that won’t be a distraction as you build and grow your business.
     
    That’s why we’ve created a new website package - The Website Basecamp Package.
     
    To help therapists on a budget create a website that can be a foundation for their online marketing and get the ongoing website support they need for growth.
     
    Listen up to learn more about why we created this package, what’s included, and how it works.
    In this Episode You’ll Learn: The trouble with DIY therapist websites and I don’t recommend that route Why we created this new website design package How the process works The importance of website care and support What’s included in the Website Basecamp Package


    Join The Website Basecamp Package Waitlist Be one of the first to know when we’re accepting applications for our newest website package. We’ll be limiting this package to only a few projects so we can work closely with our clients through this new process.
     
    Join the waitlist here >>
    Links mentioned in this episode: Preview the Website Basecamp Package template website here Learn more about what’s included in this package

    • 19 min
    124. What You Need to Know Before Starting a Faith-based Practice w/ Whitney Owens

    124. What You Need to Know Before Starting a Faith-based Practice w/ Whitney Owens

    In this episode of The Private Practice Elevation Podcast, we’re going to talk about the most important things you need to know before you start a faith-based therapy practice.
     
    I know many therapists that want to integrate their faith into the work that they do - both clinically and in how they run their practice.
     
    My wife happens to be one of them!
     
    But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without excluding other clients that don’t adhere to a certain faith.
     
    You may want to bring faith into the work you do, but you may be afraid it will turn other clients off.
     
    So how can you create a practice that stays true to who you are and the faith that’s important to you in such a way that will help you grow your business?
     
    Today we’re speaking with my friend, Whitney Owens, all about building a faith-based private practice.
     
    She’s sharing her wisdom about what she’s learned both firsthand from building her own practice as well as the business owners she consults with.
     
    There are a few key decisions and questions you can answer before starting your own faith-based therapy practice, and Whitney is here to help us unpack them.
    In This Episode, You’ll Learn: What it means to have a faith-based practice and how it can apply to all walks of faith Practical ways that you can bring more of your faith into your clinical work and business-building The difference between an “overt” faith-based practice and a “covert” one and what that means for your marketing Examples of marketing a faith-based therapy practice Tips for branding your faith-based private practice that will help you with your messaging and what you put on your website Why it’s so important to track your marketing numbers and return on investments Why having a community around you while you build your practice is so important This Episode Is Brought To You By Managed WordPress Hosting by Flywheel  
    If you’re looking for a hosting company that will not only host your website but also supports you with some of the best customer support I’ve ever received, then Flywheel is for you. We’ve partnered with Flywheel to host all of our clients’ WordPress websites because their speed, security, and extremely responsive customer service is the best in the business.
     
    Learn more about hosting with Flywheel (affiliate link)
    Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.
     
    And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!
     
    Links mentioned in this episode: Whitneyowens.com Waters Edge Counseling (Whitney’s group practice) Abundant Living Rome Fava Counseling Associates  
    About Whitney Owens Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant. She is located in Savannah, Georgia, where she manages a private pay group practice with 10 plus clinicians. Along with running her practice, she consults practice owners around the country on how to start and grow a successful faith-based practice. She hosts summits, a weekly podcast, and a membership community for faith-based practice owners called Wise Practice. She has spoken at numerous events such as both the Georgia and Maryland annual professional counselors conferences as well as trainings for Florida’s Counseling Association. In 2023 she will be speaking at Meet you in Kentucky, which is for group practice owners, as well as hosting her own summit in Savannah. In her

    • 31 min
    123. How To Validate Your Profitable Course Topic in 4-Steps with James Marland

    123. How To Validate Your Profitable Course Topic in 4-Steps with James Marland

    In this episode of The Private Practice Elevation Podcast, you’re going to learn 4 simple steps that will help you validate that course topic idea you’ve got swimming around in your head.
     
    With the power of simple online platforms like Teachable and Kajabi, it’s no wonder why so many entrepreneurs and private practice owners are shifting their energy toward creating courses.
     
    It’s a great way to reach more people with your expertise and generate income for something that you’re passionate about.
     
    But one of the biggest challenges to creating a course is nailing down a topic that you’re confident will actually sell.
     
    Because no one wants to pour time, money, sweat, and tears into building an online course just to have it fall flat and have no one buy it.
     
    Validating your course topic is the best way to ensure you’re on the right track toward a course that sells.
     
    James Marland from Course Creation Studio joins me to share 4 steps you can take to validate your profitable course idea.
     
    James is on a mission to support therapists in creating life-changing and profitable online courses. And he believes each therapist has at least one course within them. 
    In This Episode, You’ll Learn: How you can validate your course idea in 4 steps The 4 things you need to do before you begin creating your course How to deal with imposter syndrome if other people have created similar courses Why it’s ok if someone else has already created a similar course to yours Real-life examples and lessons I (Daniel) have learned from launching courses Download James’ Free Resource Download Now
    Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.
     
    And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!
     
    Links mentioned in this episode: Course Creation Studio Amy Porterfield How To Start A Movement YouTube Video The PsychCraft Podcast Network


    About James Moreland James Marland is the founder of Course Creation Studio. He has a master’s degree in Ministry from Lancaster Bible College as well as a Master's of Business Administration from Shippensburg University. He has worked in mental health and social services for the last 18 years. He was a youth minister for two years and spoke weekly to teens and college-age students. From 2019 to 2022 he was the chief operating officer of Moved Forward Virtual Assistants, a company that provided support services for therapists and private practice offices. He is a Faculty Member at Lorman Education Services. 
     
    James is on a mission to support therapists in creating life-changing and profitable online courses. He believes each therapist has at least one course within them. Unlocking that course will help many people. James believes if you help enough people you will all make it to the top.  
     
    James is an avid reader and board game player. He hosts a monthly community game night for the people in his church and town. He still meets regularly with a group of friends he has been playing online games with for the past 7 years. In the summer you will find him at a Pennsylvania State Park campground where he likes to take pictures, hike, and burn things in the fire.
     

    • 29 min
    Non-Traditional Methods of Marketing a Private Practice with Dr. Larry Waldman

    Non-Traditional Methods of Marketing a Private Practice with Dr. Larry Waldman

    In this episode of The Private Practice Elevation Podcast, we’re going to talk about non-traditional ways to market a private practice. 
     
    Living in these modern times, I think we sometimes forget about the tried and true methods that can be used to build a business.
     
    Often we turn to our computers and social media feeds and think “this is how I’m supposed to market my private practice.”
     
    The problem is that in order to build a successful private practice, you may need to think outside of the box.
     
    Clients won’t just show up unless you go out and look for them. They need to know you exist!
     
    So what are some creative ways to increase your visibility, share your expertise, and attract more of your ideal clients?
     
    Our guest, Dr. Larry Waldman is on the show today to share some of the creative ways he marketed a successful private practice - one he had for over 45 years!
     
    Dr. Larry is a psychologist, professor, speaker, and author who is passionate about helping private practice owners think outside the box and market their practices in creative and exciting ways.
    In This Episode, You’ll Learn: Questions to ask yourself before you begin marketing your practice The difference between a niche and your ideal client How to look for opportunities to get in front of your ideal clients The importance of relationship building and the impact it can have on your referrals How to use current events and media to reach more clients Creative ways to get in front of your audience Other ideas for non-traditional marketing for your private practice Links mentioned in this episode:  Dr. Larry’s Website  
    Huge Sale On My Favorite WordPress Theme You may already know this, but Divi is my favorite WordPress theme for building beautiful therapy websites. Every year, Elegant Themes, the makers of the Divi WordPress theme do a huge Black Friday sale. And this is year is no different. If you’re looking for a great theme to build a new website for your private practice, one that comes with easy-to-use templates and features right out of the box, definitely check out Divi. (affiliate link)



    About Larry F. Waldman, Ph.D., ABPP  
    Dr. Waldman is a recently semi-retired licensed clinical, forensic psychologist in Phoenix, Arizona.  He conducted a highly successful private practice of 45 years working with children, teens, parents, couples, and adults in a solution-focused manner.  He also consulted with family, personal injury, immigration and estate planning attorneys.  His BS in Education/Psychology was from the University of Wisconsin; his MS in School Psychology was at the University of Wisconsin-Milwaukee; his Ph.D. in Educational/School Psychology was earned at Arizona State University; and his Diplomate (ABPP) was received in 2003.
     
    Waldman was the past president of the Maricopa Psychological Society, the Director of Psychological Services for Charter Psychiatric Hospital of Glendale, an “Official Guide” (top expert) on Parenting for SelfGrowth.com and was a Medical Consultant for the Social Security Office in Phoenix. He continues as an adjunct graduate professor in counseling and serves on the professional advisory board of Stepping Stones of Hope, a charitable organization serving children who have lost a parent.  Waldman also was the co-chair of the Early Career Psychologists Committee with the Arizona Psychological Association (AzPA) for five years.   He is certified by the American Council on Exercise (ACE) as a (senior) fitness specialist and is a yoga instructor.  
     
    In addition to numerous articles which have been published in the local Phoenix media and in the national press, Waldman has (thus far) written seven books:  Who’s Raising Whom?  Coping with Your Adolescent; How Come I Love Him But Can’t Live with Him? The Graduate Course You Never Had, 2nd Edition; Too Busy Earning a Living to Make Your Fortune? Overcoming Your Negotiaphobia: Negotiating Through

    • 41 min

Customer Reviews

4.8 out of 5
40 Ratings

40 Ratings

lisa mustard ,

Great podcast!

I appreciate the way Daniel communicates the importance of website optimization. I’ve learned so much about how to get found on the internet by listening to the podcast. Thanks for creating such valuable content.

PaigeBPodcasting ,

Great Resource!

Daniel really knows his stuff and brings a wealth of knowledge to the table when it comes to building your private practice. This podcast goes beyond just website and marketing information. Daniel is always bringing on unique guests who are experts in their field. Definitely worth a listen!

w@@t ,

I’m really enjoying all of these Tips

Great SEO content! Thank you for sharing all of this content!!
-Kym Tolson

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