Private Practice Elevation with Daniel Fava Daniel Fava

In this episode of the Private Practice Elevation podcast, your host, Daniel Fava, dives deep into the simple essence of content marketing plans tailored for private practice growth. 
 
In the ever-evolving landscape of private practice, engaging with and attracting clients goes beyond face-to-face therapy sessions. 
 
An integral part of this modern approach to building a successful practice lies in a solid content marketing strategy. This means that you’re consistently publishing and sharing new content on your website.
 
But content marketing is not just about producing content; it's about creating a strategic roadmap to reach and engage with your target audience effectively. 
 
Daniel breaks down the concept into an easily digestible 3-step plan, showcasing the importance of having a structured approach to increase website traffic and highlight your services.
 
Daniel underscores the key reasons for adopting a content marketing plan, emphasizing trust-building, client education, attracting the right clientele, maintaining connection with current clients, and distinguishing oneself from competitors. 
 
Later, he provides a simplified, yet potent three-step strategy
Key Takeaways: Content is Key: A substantial content marketing plan cultivates trust, educates potential clients, attracts the right fit, keeps you connected with clients, and sets you apart from the competition.
Three-Step Approach: Daniel lays out an approach starting with creating detailed service pages, supporting them with targeted blog posts, and then sharing the content across social media and Google Business profiles.
Simple Execution: Daniel simplifies the concept of content marketing and suggests using a Google Sheet for blog post ideas, ensuring consistency in execution.
SEO Focused: Emphasizing the importance of SEO, the content should be geared towards showcasing expertise in specific service areas.
Commitment to Clients: A content marketing plan should resonate with your dedication to your clients by clearly communicating services and providing valuable information.
 
Links mentioned in this episode: Schedule a Free Clarity Call today

In this episode of the Private Practice Elevation podcast, host Daniel Fava welcomes David Sturgess, a seasoned mental health professional and business consultant, to discuss the pivotal shifts required when transitioning from therapist to business owner. 
The journey from being an agency therapist or employee to becoming a business owner of your private practice is filled with unique challenges and opportunities. 
 
For therapists considering this path, understanding the nuances of business, the value of time and money, and the intricacies of marketing can be the difference between thriving and merely surviving.
 
David Sturgess has a compelling background in mental health, with over 16 years of experience in the field. His journey began as a 911 operator and first responder, which unfolded into a strong interest in psychology and led his current career. 
 
David worked for several years in youth residential treatment facilities and transitioned into private practice six years ago as a result of desiring to be more present for his family and to alleviate burnout. 
 
Currently, David is a consultant with Wise Practice Consulting, where he focuses on helping solo practice owners navigate the transition from clinical work to business ownership.
 
In this episode, David imparts his insights on three major changes that are crucial for therapists ready to delve into the entrepreneurial world and see lasting success.
Key Takeaways: Recognizing the need for assistance in business matters is critical for therapists transitioning into business ownership.
Clinicians must adopt a realistic approach to time management and financial planning, ensuring their practice remains profitable.
Investing in professional services such as website design can have a significant ROI and is essential for effective marketing.
Understanding the role of a quality website as an always-on marketing tool can help improve visibility and attract potential clients.
A niche focus can evolve and needs to be communicated effectively to reach the intended audience.
 
Links mentioned in this episode: http://www.wisepracticeconsulting.com 
Schedule a free 30-minute consultation with David
 

In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews special guest Steve Cuffari, a marriage and family therapist and current client of Private Practice Elevation about his experience investing in SEO for his private practice.
 
Daniel and the Private Practice Elevation team have been helping Steve expand his practice’s visibility through SEO (Search Engine Optimization) for about two years now. 
 
Steve shares his journey of transitioning from working at an organization to starting his own private practice - without taking insurance from the get-go. 
 
He discusses the importance of investing in a website and SEO to attract clients and shares valuable insights on honing your message, tracking numbers, and staying competitive. 
 
Steve's story is a testament to the power of facing fears and investing in yourself to achieve success in private practice. 
 
Tune in to learn from his experiences and gain valuable tips for your own practice.
In This Episode, You’ll Learn: What led Steve to invest in a new website and especially place a high emphasis on SEO
Why he chose to work with Private Practice Elevation
The importance of facing his own fears and realizing that his own growth was worth investing in
What made Steve stay the course and continue working on SEO for two years running
The challenges he faced over the course of long-term SEO strategy building
How we had to pivot his SEO approach at times to make sure his ideal local client could find him
How SEO has impacted Steve’s business for the better
The key lessons Steve learned and things you need to know before you invest in SEO for your private practice
The importance of knowing your numbers and tracking the data related to your website and conversions
This Episode Is Brought To You By
 
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
 
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
Links mentioned in this episode: In Touch Family Counseling - Steve’s Private Practice
Private Practice Elevation’s SEO services
Book - Donald Miller’s Building A Storybrand (affiliate link) 
 

Work-life balance is a myth! But rhythms of life and the changing of seasons are something that we can all embrace.
In this episode, I sit down with Amy Dover, a seasoned therapist and successful group practice owner. 
Amy has an inspiring story of transitioning from various practice settings to building her own flourishing group practice in Enterprise, Alabama.
Throughout our conversation, Amy opens up about the rapid growth of her practice and the different seasons she's experienced as an entrepreneur. 
We dive into the challenges of maintaining a healthy work-life balance and why Amy prefers to think in terms of finding a rhythm rather than balance. Because, honestly, balance never comes and only creates frustration. 
She shares her insights on how to adapt to the changing demands of personal life and business, providing valuable advice for anyone looking to grow their practice while staying grounded.
Key Takeaways Rethinking Balance: Amy encourages us to move away from the rigid idea of work-life balance and instead find a rhythm that works for both our personal and professional lives.
Embracing Seasons: Understanding and embracing different seasons—whether it's a time of rapid growth or a slower period—can help in managing personal and business development effectively.
Managing Growth: Amy’s journey emphasizes the importance of being a savvy businessperson. Knowing the financial and administrative aspects of your practice is essential for success, and requires a mindset shift from therapist to business owner.
Leadership Lessons: Transitioning from a solo practice to a group practice requires continuous learning and adaptation in leadership styles and team dynamics.
Consulting and Support: Having a mentor or joining a consulting group can provide crucial support and guidance through the stages of growing your practice.
Amy's experience and wisdom offer a roadmap for navigating the complexities of practice growth while staying true to your values. 
Links mentioned in this episode: Wise Practice Consulting
FREE Webinar: Is It Time To Grow? Should I Start a Group Practice?
This Episode Is Brought To You By
 
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
 
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

In this episode of The Private Practice Elevation Podcast, Daniel Fava and Dr. Joshua Rosenthal dive deep into the transformative journey from solo practice to a thriving group enterprise. 
 
Dr. Rosenthal shares his pearls of wisdom on leadership, emphasizing the importance of clarity in your professional and personal goals. He advocates for creating roles that align with your passions and strengths, a strategy that has proven successful for both him and his team.
 
Discover how Dr. Rosenthal navigated the complexities of scaling a business, from the inception of the Big Apple Day program—a summer camp for children ages 6-12 with developmental, social and/or learning difficulties.—to fostering a culture of continuous improvement and reflection within his team of over 300.
 
 He candidly discusses the challenges of retention and the financial balancing act required to sustain growth.
 
Dr. Rosenthal also unveils his evolved leadership approach, where he focuses on growth and empowering a core leadership team, ensuring that the quality of service remains consistent across the board. This top-down approach underscores the critical role of leadership in shaping employee experiences and, by extension, customer satisfaction.
 
Join us in this episode as we unpack the highs and lows of growing in leadership as you step into private practice growth. Dr. Rosenthal's story is not just about the success of his practice but also about the resilience, adaptability, and strategic thinking that are the hallmarks of effective leadership.
 
Key Takeaways: Joshua Rosenthal, PsyD, shares several key takeaways from his experience in building and managing his private practice, then a summer camp, and later, his role as a CEO. Here are the main points:
 
Difficulty and Opportunity: Rosenthal emphasizes that the difficulty of starting a venture is essential, as it allows for the discovery of opportunities and growth. He acknowledges that the process was hard and that he could not replicate it now, but at the time, it was the right fit.
Staff Retention and Financial Challenges: Hiring good people was only part of the challenge; retaining them as the camp grew and expenses increased became a significant issue. Despite increasing costs, there was a limit to how much the camp fees could be raised, leading to financial strain.
Leadership and Team Dynamics: Rosenthal learned about leadership, team cohesiveness, and the importance of reflecting on what works and what doesn't. This iterative process was crucial for personal growth and improving the camp each year.
Trust and Business Relationships: He discusses the importance of trust in business relationships, even though it comes with the risk of being hurt. His experiences shaped his decision-making and ultimately contributed to his success.
CEO Role Evolution: Rosenthal's role as CEO evolved from micromanaging to focusing on supporting his leadership team. He stopped seeing patients to concentrate on business growth, profitability, and new service lines. He also highlights the importance of having a leadership team that can manage different aspects of the business, allowing him to focus on growth and strategic planning.
Importance of Leadership: The CEO's mood and approach can significantly impact the entire company. Rosenthal stresses that leadership starts at the top and that the experiences customers have are a reflection of the company's leadership.
Starting with an MVP: The camp began with a minimal viable product and evolved significantly over time. Rosenthal followed an organic growth approach, letting the project develop naturally without forcing it.
 
Free Guide From Our Sponsor: Building Your Dream Caseload Growing a caseload of clients you’re passionate about working with can help you build a career that’s both impactful and sustainable. But it’s often easier said than done — which is why our sponsor, Alma, has created a guide t

In this conversation with Steve Bisson, you’ll learn all about mentorship - both giving and receiving - within private practice. 
Steve discusses both his personal experience and the broader implications of mentorship in the professional development of therapists and mental health workers. 
The episode delves into the core facets of finding and offering guidance in an often complex and challenging career path.
Throughout the episode, we unpack the nuanced differences between mentorship and other forms of professional development tools such as business coaching, as well as the organic nature of establishing pivotal mentoring relationships. 
The discussion emphasizes the importance of authenticity and trust in these relationships, illustrating how mentorship can significantly influence personal growth and career progression. 
The episode is filled with anecdotes and strategic advice, inviting both new practitioners and experienced professionals to consider the impact of mentorship on their journey through the mental health field.
Key Takeaways: Mentorship can be a pivotal factor in the personal and professional development of mental health professionals, often provided informally and based on mutual respect.
The difference between business coaching and mentorship lies in the financial component and the structure; mentorship is often more organic and less goal-oriented.
Seeking out mentors or becoming a mentor is an exercise in generosity, leveraging one's experience and knowledge to empower others.
It's crucial to establish mentoring relationships that feel authentic and comfortable for true growth and learning.
Mentorship extends beyond monetary value and is deeply rooted in the spirit of giving and leaving a legacy.