The Practice of Therapy Podcast

PsychCraft Network
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This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

  1. Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407

    6D AGO

    Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407

    Well, y'all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He's been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up. Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new. It's all about stepping into growth, setting healthy boundaries, and remembering that we're not impostors... we're learners. So if you've ever doubted yourself or wondered whether you belong in the room, this episode is going to challenge and inspire you. Let's dive into this conversation with Dr. Jason Branch. In This Episode, We Talk About: Understanding imposter syndrome in private practice The "Salamander vs. Gator" analogy for growth and boundaries How vulnerability helps us become better therapists and leaders Being D.U.N.—Different, Uncomfortable, and New Overcoming perfectionism and impatience The power of consistency, curiosity, and celebration Embracing authenticity and confidence in your private practice journey Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Meet Dr. Jason Branch Dr. Jason Branch brings over two decades of expertise in the mental health and counseling profession, transforming lives and advancing the field through his work in higher education, community mental health, city government, corporate settings, and substance abuse treatment facilities. As the Founder and CEO of J. Branch and Associates, a dynamic virtual clinical group practice, Dr. Branch leads a team dedicated to providing high-quality therapy services to adults, couples, and families across Georgia, New Jersey, and Pennsylvania. Website Facebook Instagram YouTube 3 Parallels Podcast with Dr. Jason Branch Gator Music Playlist

    34 min
  2. The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406

    NOV 3

    The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406

    When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice. In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it's one you'll want to take notes on. Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that's not just profitable, but purposeful — one that fits who you are and how you want to live. We talk about: Why getting clear on your purpose changes everything How to serve your ideal clients (and enjoy the work again) The importance of solid systems and boundaries Developing a confident money mindset And how your perspective shapes your success This is one of those conversations that reminds us why we do this work — and how to build a practice that truly supports both your clients and your life. 🎧 Listen in and learn how to build your ideal practice — one pillar at a time. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Meet Wendy Pitts Reeves Wendy Pitts Reeves, LCSW, is a seasoned therapist-turned-entrepreneur who has spent over two decades building and coaching private practices that serve both clients and the clinicians behind them. After founding and managing a thriving group practice in East Tennessee, Wendy pivoted to support healing-arts professionals — therapists, coaches, yoga teachers, and energy healers — through her firm, C2C Consulting, and her podcast, Ideal Practice. Known for her strategic clarity, intuitive insight, and no-nonsense encouragement, Wendy helps practice owners move through common roadblocks — from money mindset struggles to scattered systems and unclear offers — and build practices that align with their values and vision. She is a member of the Forbes Coaches Council, a speaker and workshop leader, and a former public official, having served in local government in Tennessee. Her approach blends deep therapeutic understanding with solid business strategy, helping clinicians shift from just "doing therapy" to running a business they truly enjoy. Website Ideal Practice Facebook LinkedIn

    39 min
  3. Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405

    OCT 27

    Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405

    Today's episode is one I've really been looking forward to because we're diving into something that's transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before. Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she's helping bridge the gap between neuroscience and therapy in a way that's incredibly gentle, safe, and empowering for both clients and clinicians. We'll talk about what makes psycholytic, or low-dose, ketamine different from traditional psychedelic experiences, how it can enhance the therapeutic process, and how you, as a therapist, can get trained to integrate it into your own work. This is one of those conversations that opens your mind to what's possible in therapy, so let's jump in. Resources Mentioned In This Episode  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Meet Sharon Niv, Ph.D. Dr. Sharon Niv is a cognitive psychologist and co-founder of Joyous Team, a Public Benefit Corporation dedicated to making evidence-based mental health treatments accessible and affordable. Her work bridges the worlds of neuroscience, technology, and therapy with a focus on how scalable, data-driven approaches can enhance emotional well-being. Dr. Niv earned her Ph.D. in Brain and Cognitive Science from the University of Southern California, where she conducted research on EEG biomarkers, neurofeedback, and the neural underpinnings of mood and behavior. She also holds a B.A. in Molecular and Cellular Biology from UC Berkeley and an M.A. in Clinical and Cognitive Psychology from USC. Before founding Joyous, Sharon worked on developing virtual-reality interventions for chronic pain and neurofeedback programs designed to help people improve emotional regulation and resilience. A long-time meditation practitioner, she combines scientific rigor with a deep understanding of mindfulness and experiential learning. Through Joyous, Sharon and her team are pioneering low-dose (psycholytic) ketamine therapy, creating safer, more sustainable pathways for individuals and therapists to experience healing and insight. Her mission is to empower both clinicians and clients with practical tools that promote neuroplasticity, compassion, and mental clarity. The Power of Therapy + Joyous Joyous Substack LinkedIn

    45 min
  4. Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404

    OCT 20

    Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404

    I'm so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she's joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice. In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple systems that make it easy to know where your money is going, what's normal for your practice, and how to pay yourself consistently. We also talk about some of the common money mistakes we see in private practice, especially when it comes to paying your team, setting up payroll, or growing too fast without clear financial guardrails. Julie shares the mindset shifts and practical steps that can help you stay profitable and sustainable long-term. You'll hear: How Profit First flips the traditional accounting equation Why your practice should serve your life — not the other way around How to make intentional, values-based decisions with your money What to watch for when hiring or adding new revenue streams How the new workbook helps you troubleshoot and customize Profit First for your unique practice If you've ever wondered, "Am I doing this money thing right?" then this episode will give you a lot of peace of mind. Julie's approach takes the intimidation out of accounting and replaces it with clarity and confidence. Resources Mentioned In This Episode  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Therapy For Your Money GreenOak Accounting Meet Julie Herres Julie Herres is on a mission to inspire every private practice to be profitable. Over the last several years, that dream has become reality as Julie and her team have helped hundreds of private practice owners take their profit first and gain financial freedom. As the owner of GreenOak Accounting, Julie leads her firm with this goal in mind, providing tax, accounting and Profit First consulting services to private practices across the United States. Julie is also a Certified Profit First Professional, an IRS Enrolled Agent, a speaker and the host of the Therapy For Your Money podcast.

    41 min
  5. Structuring Coaching Alongside Your Private Practice | Carly Hill | TPOT 403

    OCT 13

    Structuring Coaching Alongside Your Private Practice | Carly Hill | TPOT 403

    What if private practice wasn't the end goal but the launchpad? In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses. Carly shares her journey from burnout to building a seven-figure coaching brand and breaks down exactly how clinicians can protect their license while expanding beyond therapy. You'll learn the key differences between therapy and coaching, how to ethically separate your businesses, and how to market your coaching offers with confidence. In this episode, you'll hear: The real difference between therapy and coaching How to protect your license when adding coaching Why therapists should lead the coaching space How to build multiple income streams beyond private practice Carly's approach to creating freedom, flexibility, and impact Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Meet Carly Hill, LCSW, Business Coach For Therapists Carly Hill, LCSW, is a business strategist and coach who helps clinicians venture beyond the therapy room and build successful, sustainable online businesses. Through her signature programs and trainings, she teaches everything from understanding the difference between therapy and coachin g to mastering niche clarity, marketing, sales, branding, and mindset. Her mission is simple: to help clinicians impact more lives while creating freedom-based businesses. Before becoming a business coach, Carly worked as a therapist and loved the work she did—but she loved her freedom even more. She longed for time freedom, energy freedom, travel freedom, and financial freedom—something she couldn't fully experience within the traditional therapy model. Seeing so many other therapists facing burnout and financial limitations, Carly began questioning the system that left such highly educated professionals overworked and underpaid. She started a networking group to help fellow therapists combat burnout, which soon evolved into a larger mission: to find real solutions for therapists who wanted more flexibility and fulfillment. Through her own discovery, research, and training in high-ticket group coaching and organic lead generation, Carly developed a proven client attraction system she calls the Modern Marketing Masterplan. This approach allowed her to grow from $0 to consistent six-figure months in record time. Today, Carly's focus is on sharing everything she's learned—empowering therapists to leverage their expertise, attract ideal clients, and design businesses that align with the freedom-filled lives they deserve. Carly believes every therapist has the power to build a business that supports both their purpose and their peace. Learn How To Turn Your Clinical Skills Into A Coaching Business So You Can Earn Back Your Freedom!  Instagram Thriving Therapreneur Podcast

    38 min
  6. Boosting Private Practice Profit Without Adding More Clients | Brie Chrisman | TPOT 402

    OCT 6

    Boosting Private Practice Profit Without Adding More Clients | Brie Chrisman | TPOT 402

    Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding. In this episode, you'll learn: Why "profit = revenue − expenses" (and why most owners only push the revenue side) How to reclaim 21+ hours/year with simple email templates The $20 vs. $200 task rule for smarter delegation SOPs that make onboarding, training, and busy-day brain fog easier The #1 lever for growth: client onboarding (lead → consult → paperwork → first session)   Resources Mentioned In This Episode  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook   Meet Brie Chrisman Brie Chrisman is the founder and CEO of Boss Co, an operations management and growth strategy agency dedicated to supporting mental health private practice owners. With over 15 years of experience in project management and operations, Brie has redefined how businesses can maximize resources and increase profits without adding to the overwhelm that often accompanies entrepreneurship. Her innovative approach has empowered practice owners to streamline operations and lead with intention. A passionate mental health advocate, Brie is committed to fostering a human-first, inclusive environment within the operations world. She believes that making practice owners' lives easier and more fulfilled can create a ripple effect, positively impacting their staff, clients, and beyond. Outside of her work, Brie is a devoted partner to her college sweetheart, a special needs advocate, and a proud mom of two young children. Website Facebook Instagram Brie on LinkedIn Boss Co on LinkedIn

    41 min
  7. Streamlining Your Private Practice with AI | Uriah Guilford | TPOT 401

    SEP 29

    Streamlining Your Private Practice with AI | Uriah Guilford | TPOT 401

    I am thrilled to share this week's episode with you because it's not just any guest joining me—it's my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He's one of the most creative people I know, and today we're diving into something that's changing the way therapists run their practices: AI and the future of intake. If you've ever wondered how to save time, stop drowning in admin work, and create a smoother experience for your clients, you do not want to miss this conversation. Uriah shares how he's blending human support with AI technology to revolutionize the intake process—and how you can start using these tools in your own practice. This episode is full of practical tips, inspiring ideas, and a glimpse into what's possible when we stop trying to do everything ourselves. Trust me, you're going to walk away with new ways to think about your time, your clients, and your business. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Uriah Guilford Uriah Guilford is a licensed therapist and group practice owner. He's also the author of The Productive Practice book and the Head Nerd at Productive Therapist, a virtual assistant company that serves therapists in private practice. Outside of work, Uriah is a technology nerd, a minimalist travel packer, and a rock drummer. Therapy Intake Pro Productive Therapist Directory Instagram

    35 min

  8. SEP 22

    Celebrating 400 Episodes: Private Practice Insights You Can't Miss | TPOT 400

    I can hardly believe we've reached 400 episodes of The Practice of Therapy Podcast! When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I've learned so much (often the hard way), and I've been blessed by the many incredible guests and colleagues who have shared their wisdom here. In this special milestone episode, I've invited friends, past guests, and fellow practice owners to share their #1 tips for success in private practice. You'll hear insights on money, delegation, marketing, networking, self-care, and so much more — all the things that really make a difference in sustaining and growing your practice. You'll hear from voices like: Julie Harris (GreenOak Accounting) on knowing your numbers Uriah Guilford (Productive Therapist) on the power of delegation Chris McDonald (Yoga in the Therapy Room) on building community Whitney Owens (Wise Practice Consulting) on letting go and moving forward And many more trusted colleagues and friends from the PsychCraft Network and beyond! This episode is truly a masterclass — not just in private practice strategy, but in encouragement and support. Whether you're brand new to practice or years into the journey, I know you'll walk away with something meaningful. 🙏 Thank you for being part of this journey with me. Your support means the world, and I'm excited for what's to come in the next 400 episodes. Resources Mentioned In This Episode  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network

    34 min
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4.8
out of 5
70 Ratings

About

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

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