The Practice of Therapy Podcast

PsychCraft Network
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The Practice of Therapy Podcast

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

  1. 1D AGO

    Natalie Moore | How to Rank on Google: The Private Practice Guide to Keyword Research | TPOT 378

    If you’ve ever poured your heart into writing a blog post only to hear crickets, this episode of the Practice of Therapy Podcast is for you. Natalie Moore breaks down exactly why keyword research is the non-negotiable first step to getting found online—and she does it with a dartboard metaphor you won’t forget. From picking the right phrases (think “EMDR therapist LA” instead of “trauma therapist California”) to building backlinks that actually move the needle, Natalie shares the exact strategies therapists need to compete online—without trying to beat Psychology Today at their own game. Tune in to learn how to create content Google wants to rank. Learn more about Natalie's SEO Roadmap Resources Mentioned In This Episode Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Natalie Moore Natalie is a licensed therapist, speaker, and consultant based in Los Angeles, CA, with over a decade of clinical experience. She runs a successful private practice called Space for Growth Therapy and Coaching, where she sees therapy clients and consults therapists in building their own practices. Natalie has spoken at conferences such as South by Southwest and The Yoga Expo on topics including mental health and holistic wellness. She is regularly featured in Huffington Post and other major media outlets for her expertise on people-pleasing, psychology, and relationships. Website Instagram HARO Mangools Keyword Research tool Qwoted

    54 min

  2. APR 14

    Jordanne Sculler | Why Every Therapist Needs Therapy: The Key to a Stronger Private Practice | TPOT 377

    Tune into this episode to explore why therapists must do their own self-work to be truly effective. Jordanne shares why personal growth isn’t optional—it’s essential for providing ethical, insightful, and compassionate care. She discusses how ongoing self-reflection helps therapists navigate complex client dynamics, avoid burnout, and foster deeper therapeutic relationships. Using the powerful analogy, "Would you take a cooking lesson from someone who doesn’t cook?" she emphasizes the importance of therapists engaging in their own healing and development. Whether you're a therapist or someone curious about the inner work of mental health professionals, this episode offers valuable insights into the transformative power of self-awareness. Resources Mentioned In This Episode Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Jordanne Sculler Jordanne Sculler is a New York State Licensed Mental Health Counselor and psychotherapist with a Master’s degree in Mental Health Counseling Psychology from New York University Steinhardt. She brings a holistic approach to therapy, working with adults, couples, and adolescents to develop collaborative and personalized treatment plans tailored to their unique needs and goals. With a deep commitment to her work, Jordanne views psychotherapy as a relational learning experience—one that fosters emotional and behavioral growth while strengthening the therapeutic bond. She is dedicated to helping clients build long-term coping skills, recognize their resilience, and work toward meaningful change. Her extensive clinical training encompasses psychodynamic therapy, cognitive behavioral therapy (CBT), and relational work. By integrating these modalities, she provides a dynamic and personalized therapeutic experience. Known for her “tough” yet supportive approach, Jordanne is unafraid to challenge her clients, encouraging them to embrace discomfort as a path to growth within a warm and secure environment. Jordanne’s passion lies in working with individuals and couples navigating life transitions, relationships, trauma, anxiety, and disordered eating. Through her compassionate and direct style, she empowers her clients to achieve their therapeutic goals and create lasting change. Website Instagram

    35 min

  3. APR 7

    Whitney Owens | Retaining Therapists in Your Group Practice for Long-Term Success | TPOT 376

    In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Whitney Owens, a seasoned group practice owner and consultant, to discuss the critical issue of therapist retention. Whitney shares her insights on why losing a therapist can be costly—not just financially, but in terms of client care, team morale, and overall practice stability. She breaks down practical strategies to create a supportive work environment, improve hiring and onboarding processes, and foster long-term commitment among therapists. Whether you're struggling with turnover or looking to build a thriving team, this episode is packed with actionable advice you won’t want to miss! Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Whitney Owens Whitney Owens is the owner of Water’s Edge Counseling, a thriving group practice in Savannah, Georgia. When she’s not leading her practice, she enjoys coaching, running, or sipping coffee while reading a good book. She is married to a pastor and is the proud mother of two daughters. Having navigated the challenges of balancing work and family, she continues to learn and grow in both areas. A graduate of Richmont Graduate University, Whitney received specialized training in both professional counseling and faith integration. Her career spans various clinical settings, including residential treatment, hospital work, and the successful launch of multiple private practices. Today, Whitney has created a fulfilling lifestyle, working four days a week, picking up her children from school, and running a profitable business. She has found a way to do the work she loves, live out her faith, and enjoy the journey along the way. Whitney’s Website Instagram Facebook Summit

    43 min

  4. MAR 31

    Christy Pennison & Steph Korpal | Cultivating Joy and Intentionality in Private Practice | TPOT 375

    In the fast-paced world of private practice, it’s easy to get caught up in the daily grind—managing clients, handling business operations, and juggling personal life—while neglecting the very thing that can lead to lasting success and fulfillment: reflection. But what if you had a simple, structured way to pause, recalibrate, and infuse joy into your practice? Enter the Five R’s of Reflection—a framework designed by Christy Pennison and Steph Korpal to help practice owners thrive with intention. In this episode, we’re diving deep into Rhythm, Ritual, Relationship, Realignment, and Resolve—five powerful principles that can transform the way you approach your business and your well-being. Get ready to rediscover your purpose, reignite your passion, and reclaim the joy in your practice! Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The Practice of Therapy Collaborative The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Christy Pennison Christy Pennison is a board-certified counselor, the founder of Be Inspired Counseling & Consulting, a multi-location group therapy practice, and host of the Inspiring Possible Podcast. She is highly respected in the field of mental health and has helped numerous leaders and professionals through consulting. She has received recognition for her efforts in advocating for mental health, including being named a 2024 Remarkable Woman of CENLA and the Louisiana Mental Health Counselor of the Year in 2022. Her expertise has been featured in media outlets such as NBC and Today. Christy is passionate about empowering mental health professionals to grow and thrive. Outside of work, she enjoys being a mother, spending time with loved ones, playing with her rescue animals, and kayaking. Christy is a 7 on the Enneagram. This means when she is taking leaps off a cliff, Steph is pointing out the sharp rocks at the bottom to keep her friend safe. During your collab experience, she will be responsible for keeping the energy going and ideas flowing to help you move your practice forward. Meet Steph Korpal In 2018, Steph left the nonprofit sector, where she had worked with homeless and runaway youth and families in crisis for 7 years. She started her own private practice, Marble Wellness, in St. Louis, MO, primarily focusing on maternal mental health, and at the end of 2020, expanded to a group practice with the aim of being “a one-stop therapy shop for the whole family.” In 2021, Steph moved to Chicago and transitioned from being a remote boss to an in-person team. She is slowly but surely expanding her practice to build out a team and services in Chicago. She has expanded her specialties to include burned-out professionals and still has a special spot for working with moms. She loves promoting therapy as both a normal and integral part of living a thriving life, which every individual deserves and has the opportunity to experience. Steph maintains a life in Chicago as a social butterfly. She loves exploring new restaurants; is an avid reader; and tries to keep her plants alive. Anytime she needs a burst of spontaneity, or to pull her thoughts out of the weeds, she gives her pal Christy a call and feels balance again. Steph is a 1 on the Enneagram. Which means when she is getting lost in the fine details of making all the things work, Christy is encouraging her to see the big picture. During your collab experience, she will be responsible for making sure you get your task list done, helping your time with us be the best it can possibly be and ensuring you get the outcome you came for. Website Facebook Instagram Get the 5 Rs Worksheet

    43 min

  5. MAR 24

    Jessica Harris | Google vs. Social Media: Where Should Therapists Focus? | TPOT 374

    Many therapists pour hours into social media posts, cold outreach, and networking, hoping to attract new clients. But what if there was a more direct path to getting found? In this episode, Jessica shares how she ditched the endless content grind and unlocked the true power of Google. By optimizing her website and Google Business Profile, she became the first choice for clients searching for therapists in her area—without spending a dime on ads or social media trends. From SEO strategies that actually work to creating a website that converts visitors into paying clients, Jessica breaks down the essential steps to ensuring potential clients find you—not the therapist down the street. If you’re tired of chasing clients and ready to let them come to you, this episode is your roadmap. Tune in now and take control of your online presence! Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Jessica Harris Jessica Harris is an LCSW and business coach for therapists growing a private pay practice. After building a thriving private pay group practice—where she hired six therapists and consistently attracted 5-10 full-fee clients weekly—Jessica sold her therapy practice to focus solely on empowering other therapists to get cash pay clients. She now dedicates herself to coaching therapists through her 12-week program, designed to help therapists simplify marketing and fill their caseload with cash pay clients. Jessica is on a mission to help therapists everywhere create financial abundance and achieve their dream lives while making a meaningful impact in the world. Website Facebook Instagram Book Your Therapist Private Pay Accelerator No-Cost Consult Call Now

    30 min

  6. MAR 17

    Dr. Brook Choulet | Marketing, Niching, and Branding—The Private Practice Essentials | TPOT 373

    Many therapists and psychiatrists dream of running their own private practice—setting their own hours, choosing their clients, and working independently. But what happens when the reality doesn’t match the dream? In this episode, Dr. Choulet pulls back the curtain on what it really takes to run a successful private practice—especially one that operates on a cash-pay model. Spoiler alert: It’s not just about being a great clinician. If you’re not passionate about networking, marketing, and building your brand, you may struggle to make it work. Dr. Choulet shares why niching down is a game-changer, how branding can make or break your success, and why investing in your visibility is just as important as your clinical skills. She’s built a thriving practice that serves high-profile clients, from professional athletes to business executives, and she’s here to share her biggest lessons—so you can decide if private practice is the right move for you. If you’ve ever wondered why some private practices thrive while others barely survive, this episode is for you. Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network Mental Health Wear TN Meet Dr. Brook Choulet Dr. Brook Choulet, M.D., The Performance Psychiatrist™, is the founder and CEO of the Choulet Performance Psychiatry®, President of the Maricopa County Medical Society Foundation, and President of the American Board of Sports and Performance Psychiatry, of which she is one of the seven founding members. With a focus on concierge Performance Psychiatry®, Dr. Choulet guides professionals, athletes, and their families towards unparalleled mental health and performance optimization by offering bespoke mental health care services for both adolescent and adult patients. She holds a Certificate of Additional Training in Sports Psychiatry from the International Society for Sports Psychiatry (ISSP) and is a preferred provider on the NBPA, NFLPA, USSF, USOPC, and MLBPA's Mental Health Directories. Dr. Choulet's expertise has been pivotal in shaping mental resilience in sports at its highest level, and she worked for two seasons as a Consulting Team Psychiatrist for the NBA Phoenix Suns and WNBA Phoenix Mercury. Dr. Choulet is a regular contributor to Forbes SportsMoney and is a Forbes Health Advisory Board member who reviews and consults on Forbes Health articles. She also contributes her expertise to the American Psychiatric Association's publications and Psychology Today's Sports & Performance Psychiatry column. She also provides expert advice each month to local Arizona publications, including Paradise Valley City Lifestyle Magazine, Stroll Biltmore, Stroll Desert Mountain, and Stroll Paradise Valley, as part of her commitment to cultivating the mental health and well-being of her local community. Website Facebook Instagram LinkedIn

    30 min

  7. MAR 10

    Krista St-Germain | What Private Practice Clinicians Should Understand About Grief | TPOT 372

    Grief isn’t just about five stages—it’s messy, personal, and ever-evolving. If you’ve ever felt like you weren’t “grieving the right way” or struggled to make sense of your emotions after loss, this episode is for you. Krista St-Germain joins us to break down the myths about grief and explore what truly helps us heal. From the Dual Process Model to Continuing Bonds, we’re diving deep into the realities of loss, why “moving on” is a harmful misconception, and how we can integrate grief into our lives in meaningful ways. Tune in for a powerful conversation that will change the way you think about grief—and, more importantly, how you support yourself and others through it. Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Google Ads for Therapists Mental Health Wear TN Meet Krista St-Germain Krista St-Germain is a Master Certified Life Coach, grief expert, widow, mom and host of The Widowed Mom Podcast. When her husband was killed by a drunk driver in 2016, Krista's life was completely and unexpectedly flipped upside down. After therapy helped her unfurl from the fetal position, Krista discovered Life Coaching, Post Traumatic Growth and learned the tools she needed to move forward and create a future she could get excited about. Now she coaches and teaches other widows so they can love life again, too. Krista's Resources Krista's Website Get your FREE download of Memories that Matter today! The Widowed Mom Podcast

    33 min

  8. MAR 3

    Justin Ahn | Branding Mistakes That Could Be Hurting Your Private Practice | TPOT 371

    What if your brand could do more than just look good—what if it could tell a story, attract your ideal clients, and truly reflect your values? That’s exactly what Justin set out to do when he left the corporate world to launch Inflow, a branding agency dedicated to helping private practices create meaningful and impactful brand identities. From designing album covers in Detroit’s music scene to stepping onto the stage at the APA conference in Seattle, Justin’s journey is one of creativity, risk-taking, and transformation. In this episode, he shares why branding isn’t just about logos and websites—it’s about connection, trust, and the power of a cohesive identity. Tune in as Justin reveals common branding mistakes practice owners make, how to craft a website that actually converts, and why the right name can make all the difference in your visibility. Whether you're just starting your practice or looking to refresh your brand, this conversation will change the way you think about marketing your services. Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Inflow's Resources Website Instagram Facebook Justin on LinkedIn Inflow on LinkedIn About Justin Ahn Inflow was founded by Justin Ahn, a Creative Director inspired by his wife, a clinical psychologist. As he helped her develop client-friendly resources, Justin saw the need for exceptional design in healthcare. Inflow provides top-tier design services, ensuring every healthcare practice has a visual identity that reflects its expertise and communicates compassionate care. About Inflow Inflow Healthcare Designs specializes in crafting brilliant, tailored branding, websites, and graphics exclusively for healthcare practices, becoming your trusted partner in long-term success. More than creating visuals, they shape trust and confidence—transforming your vision into a brand that feels inviting, professional, and authentically you. With client-focused designs that inspire trust, foster meaningful connections, and drive practice growth, every detail tells your story. From compelling logos to seamless websites, they'll help your practice stand out, attract patients, and grow with purpose.

    27 min
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4.8
out of 5
64 Ratings

About

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

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