ProducerHead

toru

Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur. I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own. Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong. ProducerHead will explore the entire spectrum of topics that are experienced as a producer. So, whether you’re interested in Growing your social media following Improving your Spotify release strategy Or Managing impostor syndrome ProducerHead is here for you. Connect at with ProducerHead at torubeat.com and @torubeat on social media. producerhead.substack.com

  1. 052. Mo Playlists Mo Problems | feat. Ian Ewing

    1D AGO

    052. Mo Playlists Mo Problems | feat. Ian Ewing

    At some point the streaming numbers start to mean something they didn’t used to. Not because you decided they would. Just because they’re there every morning, attached to rent, and slowly they become the thing you’re measuring yourself against instead of whatever you actually set out to do. Ian Ewing calls it golden handcuffs. He’s been making a living through streaming for years. By every external measure, it worked. And he’s honest about what that actually feels like from the inside. The part that’s hardest to admit isn’t the pressure. It’s how quiet it is. You’re not chasing playlists. You’re just aware of them. What fits, what doesn’t. And that awareness, over time, starts shaping decisions you don’t even notice you’re making. In Ian’s words, playlist music has to fit a cookie cutter mold — a McDonald’s french fry, you know exactly what you’re getting. Ambitious music is usually the opposite of that. He came up on SoundCloud. Cold DMs to producers he loved, no ask, just connection. Some of those became his longest friendships. That world looks nothing like how most people consume music now. You get playlisted, someone plays your track while they’re cleaning their apartment, and they never think about you again. The stream happened. The connection didn’t. The thousand fans theory was something Ian said he was describing before he had a name for it. Not as a growth strategy. As a different definition of what you’re making music for. He hasn’t resolved this. He’s mid-transition, working it out in real time, carrying the gratitude and the frustration together, trying to figure out how to reclaim something without walking away from the thing that’s been paying for it. ProducerHead is a podcast and publication for producers who want conversations that go beyond gear. Subscribe free below and you'll get access to two tools I made for this community: The Invisible Instruments, a creativity framework for in and out of the studio, and Sonic Stimulus Vol. 1, a royalty-free sample pack. You can also submit music to be featured or send in a work-in-progress for feedback. Get full access to ProducerHead at producerhead.substack.com/subscribe

    1h 37m
  2. ProducerHead Loops: If You Own It, Why Aren't You Collecting? | feat. The Orchestrator

    APR 1

    ProducerHead Loops: If You Own It, Why Aren't You Collecting? | feat. The Orchestrator

    Most independent musicians think about ownership the wrong way. They think it means not signing to a major. They think it means keeping their masters. And sure, those things matter. But The Orchestrator — Denver-based jazz saxophonist, Guinness World Record holder, sold-out rooms from the Bluebird to Meow Wolf — is operating at a different level of that conversation. For him, ownership isn’t a stance. It’s infrastructure. “I can take all my music off Spotify if I want to. I can go sell it. I could throw it in the trash. I can never perform again. I own it. No one can exploit or benefit off of me in any way, shape or form without my explicit permission.” That’s not a philosophy. That’s a legal and financial position he built deliberately over years. What makes that possible isn’t just owning your masters. It’s understanding that the music business has multiple revenue streams running in parallel, and most artists only collect from one or two. This is not beyond your comprehension, it’s simple administrative work that often gets overlooked. Regardless of the amount, keep in mind that if your music is being streamed, you’re likely leaving that money to sit in the account of collection agencies. And, it is possible that this money, if left unclaimed for long enough, will end up paid to other parties. “People just don’t know these things.” He’s not bitter about it. He’s just clear-eyed. The system isn’t designed to walk you through this. So most artists don’t find out until they’re already leaving money on the table — or until someone in the room asks if they have a set list and they don’t know why. His message is simple: you made the time to make the music, make sure you are in line to receive the fruits of that work as they arrive. He saw it happen. Someone played Red Rocks. Incredible. And had no idea what they were leaving behind when the show was over. If this is your first time here, ProducerHead is a podcast and publication for independent musicians who think seriously about the work. Subscribe free below. From Episode: 037. Building Complete Creative Independence | feat. The Orchestrator Get full access to ProducerHead at producerhead.substack.com/subscribe

    11 min
  3. 051. What We Get Wrong About Dilla | feat. Swarvy

    MAR 25

    051. What We Get Wrong About Dilla | feat. Swarvy

    There’s a story producers tell themselves about the greats. The story goes that Dilla made Donuts from his hospital bed. Knxwledge never stops dropping projects. And so the lesson becomes: work more, grind harder, output becomes the thing we chase. Swarvy thinks that’s the wrong read entirely. When I brought up how producers like those two are celebrated for their output, he re-framed it simply: “You’re carried by a genuine, just a genuine appreciation and love for music.” The output isn’t the thing. It’s just what you receive when you offer deep love and commitment to the work. Charlie Parker, Swarvy says, sounds like he’s smiling the whole time. You can hear it. That’s what was driving the productivity. What hit me, and I mention this during the conversation, is that Swarvy can work 12, 14-hour mixing sessions and has almost forgotten why. It’s not forcing it. It’s not discipline in the way we usually mean it. It’s stamina built through years of consistent work that comes from genuine curiosity and love. His threshold for hearing the same thing over and over is, by his own account, insanely high. He’ll still be making clear decisions deep in a mix when the artist who made the song has already mentally checked out. He didn’t develop that by grinding. He developed it by staying a fan. That thread runs through the whole conversation. Swarvy has thought hard about keeping music fun, not as a productivity hack, but because the moment it stops being fun something is genuinely wrong. He’ll find a record that shifts how he makes things for weeks. He gives himself permission to make terrible beats on purpose just to laugh at them. Practice, he says, is for him. Not for money, not for output, not to stay competitive. The second he started comparing practice time to what it could be earning him, he started losing something real. We also get into his full mixing philosophy and workflow. The solo-blend-solo-blend approach he runs 50-plus times through a session. Why he works from the center of the mix outward. How he keeps group processing minimal until the individual pieces are already sounding right. One last thing: Is it a coincidence that the guy making bad beats with random sounds to make himself laugh is the same guy that can work for 14 hour stretches? If this is your first time here, ProducerHead is a podcast and publication for producers who think seriously about the work. Subscribe free below. You'll get episodes like this one, Loops, and The Pocket. New here? Start with The Notes You Don’t Play, a free hour-long walk-through of a full beat from scratch, the session, the decisions, and the thinking behind it. [Grab it free here.] Connect with Swarvy: * YouTube: Swarvy * Instagram: @swarvy * Spotify: Swarvy * Apple Music: Swarvy Connect with Toru: * Website: torubeat.gumroad * Instagram: @torubeat * YouTube: @torubeat * Spotify: Toru * Apple Music: Toru Chapters: 0:00 – Intro 0:45 – Early relationship with music & discovering sound 2:30 – Falling in love with mixing vs producing 4:45 – Learning through experimentation (no formal path) 6:30 – What makes music fun again 8:15 – Staying inspired as a listener first 10:00 – Discipline vs burnout in creative work 12:30 – Mental battles, self-doubt, and pressure 15:45 – Going full-time & overworking yourself 18:00 – Building creative endurance 20:15 – Learning without tutorials / figuring it out yourself 23:30 – Music school vs real-world experience 25:45 – Making bad music on purpose (why it matters) 29:30 – Volume over perfection 31:30 – Moving to LA & finding community 34:30 – Being around other creatives 36:45 – Family, balance, and grounding yourself 39:00 – Validation vs internal confidence 41:30 – Practice vs actually finishing songs 44:30 – Zooming out: thinking like a mixer 47:30 – Mixing philosophy (big picture approach) 50:15 – Swarvy’s mixing workflow (solo → blend → repeat) 54:30 – Mastering approach & final touches 57:30 – Executing ideas vs overthinking 59:30 – Breaking and rebuilding ideas 1:02:00 – Mindfulness & presence in creativity 1:05:00 – Favorite projects & reflections 1:07:30 – Content creation vs staying low-key 1:09:30 – Favorite tools, plugins, and gear 1:11:30 – Influences & inspirations 1:15:00 – Final thoughts Credits: This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe

    1h 12m
  4. MAR 11

    ProducerHead Bars: The Piñata Method

    ProducerHead Bars is a space for ideas that stand on their own. Short reflections and studio frameworks pulled from experience, conversation, and the ongoing pursuit of becoming a better producer. This entry focuses on a simple but powerful strategy for overcoming creative paralysis: The Piñata Method. The Problem: Creative Freeze Even experienced producers run into moments where they sit down to make music and freeze. Sometimes it looks like procrastination. Scrolling. Cleaning the studio. Doing anything except the thing you actually sat down to do. But procrastination isn’t necessarily laziness. More often, it’s a signal of overwhelm. When the scope of a project exceeds your perceived ability to navigate it, the brain chooses avoidance instead of action. The issue isn’t capability. It’s clarity. The Piñata Method The Piñata Method is a way to break overwhelming creative projects into pieces until the next step becomes obvious. Instead of staring at the entire goal, you smash the project open and look at what falls out. Imagine your goal is to complete a 10-track album. At first glance, that’s a massive undertaking. But if you smash that project open, working backwards, you start to see its components: 10 mastered songs. Smash those again and you see: 10 mixed songs. Smash those again and you see: 10 produced tracks. And before that? Individual production sessions. By working backwards from the finished goal, you create a clear map from the end point to the very next step. In this example, the path to a finished album starts with something much smaller: Opening your DAW and beginning one session. Capacity Changes Your capacity as a producer is not fixed. Your skills improve. Your schedule changes. Collaborators enter or leave the process. Life shifts. The Piñata Method accounts for this. The goal remains the same, but the structure of the steps can adapt. If your capacity grows, steps may combine. If your capacity shrinks, you simply break them down again. The map evolves, but the destination stays intact. The Takeaway Creative paralysis rarely comes from a lack of ability. It comes from trying to tackle too much at once. The Piñata Method reminds you that every large creative accomplishment is just the accumulation of smaller actions. A wall is laid one brick at a time. An album is finished one session at a time. So if you’re feeling stuck, take the project in front of you and smash it open. Break it down until the next step is clear. Then take that step. Once you begin moving again, the possibility of everything you’re trying to create returns with you. Connect with Toru: * Website: torubeat.com * Instagram: @torubeat * YouTube: @torubeat * Spotify: Toru * Apple Music: Toru Join The ProducerHead Community When you subscribe you’ll get access to the full collection of Invisible Instruments, Sonic Stimulus Vol. 1, a royalty-free sample pack created for the community by Toru, access to ProducerHead Bars write-ups and extended frameworks, and an additional opportunity to have your music featured in The Pocket, a monthly community curation from ProducerHead. This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe

    11 min
  5. MAR 4

    ProducerHead Loops: Your Grid Is Lying to You | feat. Dan Giffin

    What are ProducerHead Loops? Gems from past conversations worth running back. Perfect for when you need a quick hit of inspiration. This Loop: In this ProducerHead Loop, Dan Giffin talks about something simple but transformative. Get off the grid. Coming from a drummer’s background, Dan sees producers get overly locked into the visual structure of their DAWs. The grid becomes law. The lines become rules. But rhythm is not supposed to feel perfect. It is supposed to feel human. Swing the hi hats. Let the snare breathe. Trust the push and pull. He also challenges the way we rely on visuals when producing and mixing. Spectrum analyzers, waveforms, grids. They all provide information, but they can trick us into producing with our eyes instead of our ears. Dan’s philosophy is clear. Trust your ears before your eyes. Feeling is more important than what you see. From Episode: 029. Part 1: Getting Out Of Your Head And Into Your Body feat. Dan Giffin Connect with Toru: * Website: torubeat.com * Instagram: @torubeat * YouTube: @torubeat * Spotify: Toru * Apple Music: Toru Subscribe to ProducerHead Get new episodes and Loops delivered straight to your inbox. Hit that subscribe button if you’re not already part of the community. This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe

    8 min
  6. 050. Slow Down, Stand Out | feat. The Phronetic

    FEB 25

    050. Slow Down, Stand Out | feat. The Phronetic

    Create Without Consequence with The Phronetic The Phronetic is a Colombian-born, Brooklyn-raised producer, composer, and creative director who emerged from the live beat-making scene around 2017. Since then he's built a career spanning music, videography, and branded content — and in 2023 launched a creative agency merging both. In this episode we get into making music that invites rather than overwhelms, developing taste through repetition, the real cost of grind culture, and what success actually looks like when you stop measuring it by numbers. Three things to take away: Invitation beats force. Taste is built through doing. Sustainability is the long game. If this resonated, the ProducerHead Substack goes deeper — essays, loops, and resources for producers who want to create with more clarity and less noise. Free to subscribe, and there's more waiting for you when you do. [Subscribe at producerhead.substack.com] Chapters: 00:00 – The Instrumental Dilemma 00:26 – Welcome from Mexico City 01:34 – Music as Invitation, Not Force 02:55 – The Remix Turning Point 04:33 – Why Lyrics Connect Faster 06:41 – The Connecticut Breakthrough Moment 08:23 – Can Taste Be Taught? 09:44 – Learning Tools vs. Having Vision 10:28 – Teaching Production Like Language 12:11 – Perfectionism and Sound Selection 13:47 – Creation vs. Organization Sessions 15:53 – Limiting Tools to Build Identity 16:39 – Excuses, Blocks, and Self-Doubt 17:21 – Working Alone vs. Collaboration 19:52 – 10 Years In: Rethinking the Grind 21:05 – Early Instagram and Finger Drumming 23:48 – Burnout, Health, and the Cost of Overwork 25:10 – Pressure and Public Deadlines 26:39 – Where Pressure Really Comes From 26:46 – Is Success in Your Control? 28:15 – How Success Evolves Over Time 30:58 – From Beats to Video Editing 33:06 – High-Level Video Advice 34:52 – Visual Identity and Differentiation 37:05 – Do You Even Need to Make Content? 38:33 – The Five Minute Rule and Inertia 40:22 – Aesthetic Shifts in the Beat Community 43:04 – Building a Visual Identity from Color 46:07 – YouTube University and Self-Education 48:04 – Be Careful What You Consume 49:10 – Advice to Younger Self 50:33 – Quick Hits 53:51 – Upcoming Projects and Where to Follow 55:12 – The Creative Act and Final Thoughts 56:17 – Closing Reflections and Outro Connect with The Phronetic: YouTube, Instagram, Spotify — @thephronetic Connect with Toru: @torubeat Get full access to ProducerHead at producerhead.substack.com/subscribe

    57 min
  7. FEB 18

    ProducerHead Loops: Upholster the Chair | feat. ELPHNT

    What are ProducerHead Loops? Gems from past conversations worth running back. Perfect for when you need a quick hit of inspiration. This Loop: In this ProducerHead Loops episode, ELPHNT digs into something deceptively simple: creativity is less about inspiration and more about process. He explains that every artist has a philosophy, whether they consciously define it or not. The key is becoming aware of your patterns, your tendencies, and the processes that make you confident in your work. ELPHNT shares how his own philosophy centers on minimalism, depth, experimentation, and less is more. Rather than stacking endless sounds, he prefers fewer elements with more texture and character. And when inspiration is nowhere to be found, he leans on a quote from Jack White: you do not wait to feel inspired to upholster a chair. You show up and do the work. This Loop is about creative discipline. Not romanticizing inspiration. Not waiting for lightning. Just showing up, trusting your process, and upholstering the chair. From Episode: 035. Soul-Crushing Success: The Counterintuitive Path to Creative Freedom | feat. ELPHNT Connect with Toru: * Website: torubeat.com * Instagram: @torubeat * YouTube: @torubeat * Spotify: Toru * Apple Music: Toru Subscribe to ProducerHead Get new episodes and Loops delivered straight to your inbox. Hit that subscribe button if you’re not already part of the community. This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe

    8 min
5
out of 5
34 Ratings

About

Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur. I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own. Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong. ProducerHead will explore the entire spectrum of topics that are experienced as a producer. So, whether you’re interested in Growing your social media following Improving your Spotify release strategy Or Managing impostor syndrome ProducerHead is here for you. Connect at with ProducerHead at torubeat.com and @torubeat on social media. producerhead.substack.com

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