ProducerHead

toru

Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur. I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own. Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong. ProducerHead will explore the entire spectrum of topics that are experienced as a producer. So, whether you’re interested in Growing your social media following Improving your Spotify release strategy Or Managing impostor syndrome ProducerHead is here for you. Connect at with ProducerHead at torubeat.com and @torubeat on social media. producerhead.substack.com

  1. 054. Make Good Music, Lie, and Don’t Be a Douchebag | feat. Late London

    1D AGO

    054. Make Good Music, Lie, and Don’t Be a Douchebag | feat. Late London

    Show up to the studio 100 times and make 10 dope songs. The pressure to create content distracts from the basic truth: making good music is the goal. In order to make good music, you must find yourself in the studio. If you’re not showing up to the studio, you’re not going to make anything, let alone anything good. Late London says: “Show up to the studio 100 times and make 10 dope songs.” This perspective also speaks to respect for the challenge inherent in making good music. It represents a conscious setting of expectations to prioritize showing up, removing pressure, and enjoyment in the experience of making music. Output is an artifact of process. Late’s respect for the challenge of making music is also seen in the way that he participates and interacts with his community. Not having seen each other since college, he immediately asked me to send him a track and did not hesitate to say “this vocal should be loud and proud.” He limits himself to three working sessions on tracks to avoid over-thinking and exchanges works in process with other producers. They help each other across the finish line to get the best — not the perfect — version of a song and then they move on. This is because he also values forward motion. More can be learned and experienced through continuing than from staying in place. All of this is filtered through his expansive and dynamic lens of what it is to be a professional. Late London regularly shape-shifts between DJ, Music Producer, Event Producer, Engineer, and Educator — he is mentally flexible in how he arrives. There are many ways to make it as an artist, he reminds us that how we define it is our choice. ProducerHead is free to subscribe. Subscribers get access to The Practice — an ongoing video archive of in-studio sessions from guests on the show. Late London built a track from scratch in 30 minutes and it is available now. Get full access to ProducerHead at producerhead.substack.com/subscribe

    1h 13m
  2. APR 15

    ProducerHead Loops: Maybe You Don't Want This Very Much | feat. Basic Printer

    What are ProducerHead Loops? Gems from past conversations worth running back. Perfect for when you need a quick hit of inspiration. Basic Printer has a term for the gap between making music and doing something with it. Interfacing with the world. And in his view, that interface is a Rubik’s Cube most independent musicians haven’t even picked up yet. The full stack mentality isn’t about doing everything alone. It’s about understanding enough of the whole picture to have a real plan, not just a dream. Because as he puts it, there’s a road to run between here and that dream that won’t just show up for you. What landed for me was how he thinks about the plan itself. Not as a rigid structure but as a trick of the mind. Something to get you out of the chair and moving. The plan leads to the next question, which leads to the next skill, which leads to the show. And by the time you’re there, you’ve already become someone different in the process. He also said something that doesn’t get said enough: if you keep laying plans and can’t find the motivation to execute any of them, maybe the honest answer is that you don’t actually want this very much. Not as a judgment. As permission. The world asks how serious you are the moment you make your first song. Not everyone has to answer the same way. The part I keep coming back to is a moment he described on tour in San Diego. Mid-run, out of nowhere, a dip in confidence. Suddenly convinced his music sounded like the Wiggles. Talking to his keyboardist, genuinely questioning whether he could stand behind the stuff he’d made. He said you just know when that’s a real voice or just the dragon you’re slaying. The fact that he went on stage anyway tells you everything about what kind of stress he’s dealing with. The good kind. ProducerHead is a podcast and publication for producers who want conversations that go beyond gear. Subscribe free below and you’ll get access to two tools I made for this community: The Invisible Instruments, a creativity framework for in and out of the studio, and Sonic Stimulus Vol. 1, a royalty-free sample pack. You can also submit music to be featured or send in a work-in-progress for feedback. From Episode: 038. The Full Stack Musician | feat. Basic Printer Get full access to ProducerHead at producerhead.substack.com/subscribe

    14 min
  3. 052. Mo Playlists Mo Problems | feat. Ian Ewing

    APR 8

    052. Mo Playlists Mo Problems | feat. Ian Ewing

    At some point the streaming numbers start to mean something they didn’t used to. Not because you decided they would. Just because they’re there every morning, attached to rent, and slowly they become the thing you’re measuring yourself against instead of whatever you actually set out to do. Ian Ewing calls it golden handcuffs. He’s been making a living through streaming for years. By every external measure, it worked. And he’s honest about what that actually feels like from the inside. The part that’s hardest to admit isn’t the pressure. It’s how quiet it is. You’re not chasing playlists. You’re just aware of them. What fits, what doesn’t. And that awareness, over time, starts shaping decisions you don’t even notice you’re making. In Ian’s words, playlist music has to fit a cookie cutter mold — a McDonald’s french fry, you know exactly what you’re getting. Ambitious music is usually the opposite of that. He came up on SoundCloud. Cold DMs to producers he loved, no ask, just connection. Some of those became his longest friendships. That world looks nothing like how most people consume music now. You get playlisted, someone plays your track while they’re cleaning their apartment, and they never think about you again. The stream happened. The connection didn’t. The thousand fans theory was something Ian said he was describing before he had a name for it. Not as a growth strategy. As a different definition of what you’re making music for. He hasn’t resolved this. He’s mid-transition, working it out in real time, carrying the gratitude and the frustration together, trying to figure out how to reclaim something without walking away from the thing that’s been paying for it. ProducerHead is a podcast and publication for producers who want conversations that go beyond gear. Subscribe free below and you'll get access to two tools I made for this community: The Invisible Instruments, a creativity framework for in and out of the studio, and Sonic Stimulus Vol. 1, a royalty-free sample pack. You can also submit music to be featured or send in a work-in-progress for feedback. Get full access to ProducerHead at producerhead.substack.com/subscribe

    1h 37m
  4. ProducerHead Loops: If You Own It, Why Aren't You Collecting? | feat. The Orchestrator

    APR 1

    ProducerHead Loops: If You Own It, Why Aren't You Collecting? | feat. The Orchestrator

    Most independent musicians think about ownership the wrong way. They think it means not signing to a major. They think it means keeping their masters. And sure, those things matter. But The Orchestrator — Denver-based jazz saxophonist, Guinness World Record holder, sold-out rooms from the Bluebird to Meow Wolf — is operating at a different level of that conversation. For him, ownership isn’t a stance. It’s infrastructure. “I can take all my music off Spotify if I want to. I can go sell it. I could throw it in the trash. I can never perform again. I own it. No one can exploit or benefit off of me in any way, shape or form without my explicit permission.” That’s not a philosophy. That’s a legal and financial position he built deliberately over years. What makes that possible isn’t just owning your masters. It’s understanding that the music business has multiple revenue streams running in parallel, and most artists only collect from one or two. This is not beyond your comprehension, it’s simple administrative work that often gets overlooked. Regardless of the amount, keep in mind that if your music is being streamed, you’re likely leaving that money to sit in the account of collection agencies. And, it is possible that this money, if left unclaimed for long enough, will end up paid to other parties. “People just don’t know these things.” He’s not bitter about it. He’s just clear-eyed. The system isn’t designed to walk you through this. So most artists don’t find out until they’re already leaving money on the table — or until someone in the room asks if they have a set list and they don’t know why. His message is simple: you made the time to make the music, make sure you are in line to receive the fruits of that work as they arrive. He saw it happen. Someone played Red Rocks. Incredible. And had no idea what they were leaving behind when the show was over. If this is your first time here, ProducerHead is a podcast and publication for independent musicians who think seriously about the work. Subscribe free below. From Episode: 037. Building Complete Creative Independence | feat. The Orchestrator Get full access to ProducerHead at producerhead.substack.com/subscribe

    11 min
  5. 051. What We Get Wrong About Dilla | feat. Swarvy

    MAR 25

    051. What We Get Wrong About Dilla | feat. Swarvy

    There’s a story producers tell themselves about the greats. The story goes that Dilla made Donuts from his hospital bed. Knxwledge never stops dropping projects. And so the lesson becomes: work more, grind harder, output becomes the thing we chase. Swarvy thinks that’s the wrong read entirely. When I brought up how producers like those two are celebrated for their output, he re-framed it simply: “You’re carried by a genuine, just a genuine appreciation and love for music.” The output isn’t the thing. It’s just what you receive when you offer deep love and commitment to the work. Charlie Parker, Swarvy says, sounds like he’s smiling the whole time. You can hear it. That’s what was driving the productivity. What hit me, and I mention this during the conversation, is that Swarvy can work 12, 14-hour mixing sessions and has almost forgotten why. It’s not forcing it. It’s not discipline in the way we usually mean it. It’s stamina built through years of consistent work that comes from genuine curiosity and love. His threshold for hearing the same thing over and over is, by his own account, insanely high. He’ll still be making clear decisions deep in a mix when the artist who made the song has already mentally checked out. He didn’t develop that by grinding. He developed it by staying a fan. That thread runs through the whole conversation. Swarvy has thought hard about keeping music fun, not as a productivity hack, but because the moment it stops being fun something is genuinely wrong. He’ll find a record that shifts how he makes things for weeks. He gives himself permission to make terrible beats on purpose just to laugh at them. Practice, he says, is for him. Not for money, not for output, not to stay competitive. The second he started comparing practice time to what it could be earning him, he started losing something real. We also get into his full mixing philosophy and workflow. The solo-blend-solo-blend approach he runs 50-plus times through a session. Why he works from the center of the mix outward. How he keeps group processing minimal until the individual pieces are already sounding right. One last thing: Is it a coincidence that the guy making bad beats with random sounds to make himself laugh is the same guy that can work for 14 hour stretches? If this is your first time here, ProducerHead is a podcast and publication for producers who think seriously about the work. Subscribe free below. You'll get episodes like this one, Loops, and The Pocket. New here? Start with The Notes You Don’t Play, a free hour-long walk-through of a full beat from scratch, the session, the decisions, and the thinking behind it. [Grab it free here.] Connect with Swarvy: * YouTube: Swarvy * Instagram: @swarvy * Spotify: Swarvy * Apple Music: Swarvy Connect with Toru: * Website: torubeat.gumroad * Instagram: @torubeat * YouTube: @torubeat * Spotify: Toru * Apple Music: Toru Chapters: 0:00 – Intro 0:45 – Early relationship with music & discovering sound 2:30 – Falling in love with mixing vs producing 4:45 – Learning through experimentation (no formal path) 6:30 – What makes music fun again 8:15 – Staying inspired as a listener first 10:00 – Discipline vs burnout in creative work 12:30 – Mental battles, self-doubt, and pressure 15:45 – Going full-time & overworking yourself 18:00 – Building creative endurance 20:15 – Learning without tutorials / figuring it out yourself 23:30 – Music school vs real-world experience 25:45 – Making bad music on purpose (why it matters) 29:30 – Volume over perfection 31:30 – Moving to LA & finding community 34:30 – Being around other creatives 36:45 – Family, balance, and grounding yourself 39:00 – Validation vs internal confidence 41:30 – Practice vs actually finishing songs 44:30 – Zooming out: thinking like a mixer 47:30 – Mixing philosophy (big picture approach) 50:15 – Swarvy’s mixing workflow (solo → blend → repeat) 54:30 – Mastering approach & final touches 57:30 – Executing ideas vs overthinking 59:30 – Breaking and rebuilding ideas 1:02:00 – Mindfulness & presence in creativity 1:05:00 – Favorite projects & reflections 1:07:30 – Content creation vs staying low-key 1:09:30 – Favorite tools, plugins, and gear 1:11:30 – Influences & inspirations 1:15:00 – Final thoughts Credits: This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe

    1h 12m
5
out of 5
34 Ratings

About

Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur. I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own. Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong. ProducerHead will explore the entire spectrum of topics that are experienced as a producer. So, whether you’re interested in Growing your social media following Improving your Spotify release strategy Or Managing impostor syndrome ProducerHead is here for you. Connect at with ProducerHead at torubeat.com and @torubeat on social media. producerhead.substack.com

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