110 episodes
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success Tracy Hazzard, Tom Hazzard & Guest Experts
-
- Technology
-
-
4.7 • 10 Ratings
-
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.
-
Turning Your Product Idea Into A Product Development Plan With Lisa McCarthy Of Make My Idea Real
Often, one of the challenging things many creatives face is not finding product ideas but bringing them to life. How do you get things done, planned, and brought to reality? In this episode, Tracy Hazzard is with none other than the creator of Make My Idea Real, Lisa McCarthy. Lisa breaks down the steps in creating a product development plan, which includes zoning in on your target market and goals because there is no one-size-fits-all. She shares some guide questions and tools to help you understand the process not only for today but also for the future. As the saying goes, “hope is not a plan.” Let us take the reins of our ideas and start making them real! Create your plan today!
Love the show? Subscribe, rate, review, and share!
Here’s How »
Join the Product Launch Hazzards community today:
ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube -
What Women Want: Challenges Of Launching Female-Friendly Furniture With Dana Bakich
Contrary to what many believe, women care about the desks and the chairs that they buy. They want features that no one's ever thought of before. On today’s show, Dana Bakich joins Tracy Hazzard to discuss the challenges of launching female-friendly furniture. Dana is a nonprofit consultant and the Founder and CEO of herdesk, a desk made by and for women. At the end of the day, women are constantly on the hunt and looking for the right thing. When they find it, they will find money to pay for it because they've been looking for it. Be sure you’re able to deliver what they want.
Love the show? Subscribe, rate, review, and share!
Here’s How »
Join the Product Launch Hazzards community today:
ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube -
Designing With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan Spier
Starting and then having the capacity to scale a business in such an entrenched branded community can be very daunting. For Ryan Ringholz and Jonathan Spier, that is coming into the shoe industry establishing the first lifestyle brand to start with kids through their company, PLAE. In this interview, Ryan and Jonathan take us into their journey from when they first launched entirely online in 2013 to evolving with their wildly successful approach to adults in 2017. At the heart of their brand is the word “play” where they recognize freedom of thinking like a kid. They’re taking this unique concept into their model and processes, especially with the new world of digital engagement. Tune in to catch their scaling advice that is essential no matter what industry you are in.
Love the show? Subscribe, rate, review, and share!
Here’s How »Join the Product Launch Hazzards community today:
ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube -
Product Inventors Rights with Natasha and Fred Ruckel
In this day and age, the quest to be different and stand out has become so competitive that it becomes tempting to steal someone’s work, ideas, or concepts. Natasha and Fred Ruckel of the Randy Cooper Foundation joins us today to talk about protecting your products from infringement. Embodying Randy Cooper’s passion and desire to stand up for the product inventor’s rights, Natasha and Fred help protect, educate, and empower inventors. As they unfold the ways infringers play in the field and give us advice on how we can combat them, they also go deeper into the rules of copyright protection, the right way to build and launch your brand, and the proper ways to protect your product. As ideas are becoming more creative, so are the ways people steal, so equip yourself with the right education to protect your creative output.
Love the show? Subscribe, rate, review, and share!
Here’s How »Join the Product Launch Hazzards community today:
ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube -
Asian Sourcing Tips with Rhod Needham
Broadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out there. After all, it is a whole new territory that needs to be tread carefully. If this new territory for you is in Asia, then you are going to be learning a lot from this episode. Rhod Needham, a product sourcing expert and the Co-Founder of Market Source Asia, pours in his knowledge about sourcing for products in this region, giving some great Asian sourcing tips. They specialize in launching products and collections for both global retailers and start-ups, and Rhod takes us into the systems they have in place and walks us through the development process – from getting ideas into products, down to QC and even selling them. Don’t miss out on this episode as Rhod delivers some great advice about designing, testing products, and broadening your reach.
Love the show? Subscribe, rate, review, and share!
Here’s How »Join the Product Launch Hazzards community today:
ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube -
As Stolen On TV with Paula Brillson Phillips
There are some inventors who are not so lucky when it comes to owning their products and gaining the necessary income and praise because of manipulators and false advertisers. Paula Brillson Phillips, a managing partner of Digital Law Group, has built her career advising start-up companies and mentoring hundreds of individual inventors worldwide to navigate the complex process of getting a business or product off the ground as well as helping them make effective decisions to protect their intellectual property, meet their business goals, and leverage the value of what they have already created. Her book, As Stolen On TV, arms the inventor with useful information on how to avoid being swindled in the invention industry.
Love the show? Subscribe, rate, review, and share!
Here’s How »Join the Product Launch Hazzards community today:
ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube
Customer Reviews
Valuable Inventing Insight!!!
Just listened to the first two episodes and looking forward learning more. Tracy is FOR REAL!!!
Not much content
Just listened to the Scaling Successfully on Amazon episode. No content, just an ad for this guy’s company. So tired of people making money off companies that actually make real things.
Tom & Tracy Hazzard Are Awesome
A great way to learn from Tom & Tracy Hazzard, both of whom are entpreneurs who have "been there, done that" in the startup world. Recommend!