41 min
Unraveling the Mysteries of Product Analytics and Product-Led Growth with Justin Bauer, VP at Amplitude The Stack
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- Marketing
Amplitude has a unique advantage when focusing on product lead growth. That’s because the company is a product intelligence platform. Therefore they use their own product as the main tool for product lead growth. And the strategy is working. Amplitude is a leader in what they do often going head to head with Google Analytics and MixPanel. Justin Bauer is Amplitude’s Chief Product Officer. He joins to share more about the other tools they use to create the ultimate product lead growth martech stack, along with some of their main strategies such as their North Star Metric.
Amplitude has a unique advantage when focusing on product lead growth. That’s because the company is a product intelligence platform. Therefore they use their own product as the main tool for product lead growth. And the strategy is working. Amplitude is a leader in what they do often going head to head with Google Analytics and MixPanel. Justin Bauer is Amplitude’s Chief Product Officer. He joins to share more about the other tools they use to create the ultimate product lead growth martech stack, along with some of their main strategies such as their North Star Metric.
41 min