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15 episodes
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Product Marketing Maestros: Tales from the Front Lines Richard King
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- Business
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
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How to learn from lost opportunities with Molly Chapman, MoorePay
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman, Head of Product Marketing at MoorePay.
Molly shares her expertise on mastering opportunity loss analysis, emphasizing the importance of combining qualitative and quantitative data, automating processes, and continuously refining strategies based on stakeholder feedback. -
Transforming niche products into market leaders: Amitai Richman's success at K2View
Amitai Richman shares how he transformed niche products into core offerings at K2View through strategic positioning, deep market understanding, and effective sales enablement.
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Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
Join host Nitin Kartik as he chats with Product Marketing expert Ginevra Mambrettii about strategic timing, transparent communication, and customer-centric approaches in managing price increases.
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Navigating career challenges in product marketing with Jeff Rezabek
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Jeff Rezabek, Director of Product Marketing at IRONSCALES.
Jeff shares his journey of transitioning into the email security industry after a layoff, emphasizing the importance of proactive learning and engaging with various teams to understand the market and product. -
How to compete in a hyperactive market with Reggie Waterman
In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador and founder of Easy Apply. Reggie shares his experience tackling the challenge of staying competitive in a hyperactive marketplace.
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How CloudBees’ PMM built a competitive intelligence ecosystem from scratch with Bryan Elanko
In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence with Bryan Elanko, Senior Product Marketing Manager at CloudBees. Bryan shares his strategic journey of establishing a robust competitive intelligence practice from the ground up.