10 episodes

Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.

Product Marketing Maestros: Tales from the Front Lines Richard King

    • Business

Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.

    How CloudBees’ PMM built a competitive intelligence ecosystem from scratch with Bryan Elanko

    How CloudBees’ PMM built a competitive intelligence ecosystem from scratch with Bryan Elanko

    In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence with Bryan Elanko, Senior Product Marketing Manager at CloudBees. Bryan shares his strategic journey of establishing a robust competitive intelligence practice from the ground up.

    • 8 min
    Navigating competitive waters: Strategies for product marketers

    Navigating competitive waters: Strategies for product marketers

    In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik interviews guest Talya Heller, a Fractional Product Marketer.

    Talya shares insights from her experience with a client's competitive research project, highlighting the importance of understanding competitors and refining competitive positioning.

    • 10 min
    How Iryna Wagner got her product marketing job at WhatsApp

    How Iryna Wagner got her product marketing job at WhatsApp

    In this episode of Product Marketing Maestros, guest Iryna Wager, Product Marketing Manager at WhatsApp discusses her strategy for transitioning from a traditional industry to big tech - in her case, WhatsApp.

    She emphasizes the importance of demonstrating a fit between the individual and the company, understanding industry-specific frameworks, being humble, and showcasing transferable experiences.

    • 11 min
    The power of asking ‘why?’: A case study for market research with Andrea Saez

    The power of asking ‘why?’: A case study for market research with Andrea Saez

    In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.

    • 7 min
    Lessons in alignment and the power of collaboration with Amit Alagh

    Lessons in alignment and the power of collaboration with Amit Alagh

    In this episode of Product Marketing Maestros, guest Amit Alagh, Senior Product Marketing Manager at LexisNexis, shares insights from his experience, focusing on the importance of collaboration between product management and product marketing.

    • 7 min
    Analyzing pricing strategies for in-app purchases, with Mark Assini

    Analyzing pricing strategies for in-app purchases, with Mark Assini

    In this episode of Product Marketing Maestros, guest Mark Assini, Senior Product Marketing Manager at Jobber, shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases.

    • 14 min

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