306 episodes

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.

Profit by Design is a Tap the Potential Production.

Profit by Design Dr. Sabrina Starling

    • Business

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.

Profit by Design is a Tap the Potential Production.

    300: Real Transformation through Connection, Communication, and “Story Listening” with Dr. John Gordon

    300: Real Transformation through Connection, Communication, and “Story Listening” with Dr. John Gordon

    People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized patient stories, fostered a positive work culture, and unlocked powerful insights on the journey to build a more human-centered dental practice to empower people with transformational change. Join us for this inspirational conversation!
    Dr. John Gordon hosts the Fearless Dentistry Podcast. He was in private dental practice in Kansas City for 42 years. His passion for his work came alive when he transitioned from general dentistry to a lifestyle niche dental practice dedicated to making a difference in people’s lives through exceptional patient experiences. We are going to find out what happened when Dr. John began asking patients to tell him their stories and forming connections on a deeper emotional level. He loves mentoring and sharing what’s helped him develop and maintain the practice that he’s proud of for all the right reasons. In his retirement, he has found a new passion for his podcast. His purpose is to stimulate, encourage, and motivate his audience to take action on their dreams with courage, curiosity, focus, and commitment. 
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    Dr. John’s experience in general dentistry—and the epiphany that changed the course of his careerLifestyle dentistry: how it transforms patients’ lives in very emotional ways“Story listening” led to amazing results when Dr. John began asking his patients to tell him their stories.The process of using technical dentistry to transform livesWhat it opens up in people to be able to share their dreamsDr. John’s message to each patient: “You are the hero. Go show people who you are and make a dent in the world.”Similarities between lifestyle dentistry and Tap the Potential’s work with business owners to help them love life againDr. John’s message to his team to get them on board with transformational dentistryDr. John’s life today as a retired dentist: podcasting, reading, being curious, speaking, and creating workshopsWhat Dr. John would tell himself as a younger business owner
    Links and Resources:
    Catch Dr. John Gordon on the Fearless Dentistry Podcast!
    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
    Our Better Business Better Life Jumpstart can help you design your business to be sustainably profitable in every way. This free, five-day workshop will help you realize your vision of business growth with a simplified plan. The dates are June 24-28. Sign up today!
    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
    Sign up for the free A-Player Development Plan/Mini-Course. Track your...

    • 32 min
    299: Mastering the 25-Hour Workweek: Boosting Productivity and Profitability at Tap the Potential

    299: Mastering the 25-Hour Workweek: Boosting Productivity and Profitability at Tap the Potential

    Feeling burned out in your business? Don’t you wish you could reclaim a few hours each week and laser-focus your work on the $ 10,000-an-hour activities that bring the most profitability? One of the first big steps is to implement a 25-hour workweek. Sound crazy? It CAN be done, and we prove it every day here at Tap the Potential. 
    I’m joined by Melissa Kay, our Lead Strategist, for a fun conversation about the 25-hour work week, how it began, and why we believe strongly in this concept here at Tap the Potential. There is a lot of strategy and business philosophy behind our commitment to the 25-hour workweek. This topic aligns perfectly with the fact that May is Mental Health Awareness Month. Nothing supports the mental health of business owners more than what we offer in our Better Business Better Life program. Take the assessment today! 
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    The beginnings of the 25-hour workweek and why it became Dr. Sabrina’s normLeave your limiting beliefs and hustle culture behind with what you’ll learn in our Dream Manager Program!The 25-hour workweek allows flexibility, increases productivity, and creates an exciting and creative culture.Intentionality about a 25-hour workweek means less time spent in unproductive meetings.The main challenges in transitioning to a 25-hour workweekThe origins of the 8-hour workday (factory workers vs. knowledge workers)The benefits of a reduced work week: intentionality, accountability, and delegation opportunitiesImproving awareness on your team about how they want to work and what flexibility they would love to haveHelpful resources: Chart of $10,000 an Hour Activities and quarterly time auditsHow the 25-hour workweek has changed Dr. Sabrina’s lifeGaining clarity by asking, “What’s the ONE THING I can do today that will be impactful and move my business forward?”Dr. Sabrina’s gold nugget of advice for listeners
    Links and Resources:
    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, a...

    • 35 min
    298: Navigating the Process of Hiring a Bookkeeper with Angie Noll

    298: Navigating the Process of Hiring a Bookkeeper with Angie Noll

    Do you need to hire a bookkeeper? Today’s episode provides clarity on this impactful decision and the process of making sure your books are handled with accuracy and expertise. Melissa Kay, the Lead Strategist at Tap the Potential, leads this interview with Angie Noll, the owner of Reconciled Solutions. Join us to learn business-saving strategies from Angie!
    Angie Noll is a Profit First professional, keynote speaker, and the founder of Reconciled Solutions. Since 2006, she has helped high-achieving clients advance toward financial stability, thriving on helping business owners run the best version of their business as they develop skill sets to support profit acceleration, operational efficiency, and work-life sustainability. 
    Reconciled Solutions offers ongoing bookkeeping, accounting, and advisory support to high-achieving, professional, service-based businesses. When COVID-19 hit, Angie and her team worked tirelessly to secure over $87 million in disaster relief funding for her clients; the result was that none of her clients went out of business due to the financial pain of the pandemic. Above all, Angie has the heart of a teacher, helping small business owners overcome their anxiety and understand their deeply personal stories about their business by providing accurate and actionable financials. As a keynote speaker, Angie brings energy to the room with a relatable and friendly tone, helping audiences ditch the shame and embarrassment that comes from not understanding their numbers and learning to make data-backed business decisions. Angie is a member of our Better Business Better Life Program as a rockstar client and beacon of support for her peers. Her insightful questions and unwavering enthusiasm enrich every discussion. 
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    The #1 reason why hiring a bookkeeper is crucial for your business!Your strengths as a small business owner are most likely NOT in bookkeeping and accounting.Fact: We, as business owners, are scared to address our bookkeeping needs.Having clarity about your business comes through accurate and efficient bookkeeping.Angie’s proactive approach to post-pandemic trends in payroll costsThe strategy and perspective of a bookkeeper will help you gain control and insight into your business.Finding and fixing your biggest business problems begins with your QuickBooks file.Business owners can gain perspective, understanding, and control by having their financials in order.Services to expect from a bookkeeperCosts to expect when hiring a bookkeeperWhere to begin if your books are in a messAngie’s advice: “Stop the insanity. Pick up the phone and call for help. Beat the statistics of 50% of businesses failing within the first five years.”
    Links and Resources:
    Connect with Angie Noll and Reconciled Solutions
    WebsiteYouTubeLinkedIn FacebookAngie's Quickbooks Online Diagnostic Report
    Connect with Dr. Sabrina and her Team
    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in...

    • 30 min
    297: Prioritize and Protect Your Mental Health as Your Most Valuable Asset with Melissa Kay

    297: Prioritize and Protect Your Mental Health as Your Most Valuable Asset with Melissa Kay

    May is Mental Health Awareness Month, and we at Tap the Potential take care to greatly emphasize the mental health of entrepreneurs. Your business significantly impacts your mental health! For today’s episode, I’m joined by a very special guest, Melissa Kay, our Lead Strategist at Tap the Potential. We are digging into what we need to be aware of to protect our mental health as our businesses grow–and we aren’t going after baseline mental health. We want you to thrive! If you want to learn more about enduring the challenges of entrepreneurship with thriving mental health, join us!
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    Melissa’s perspective on the current challenges of entrepreneurs today in our Better Business Better Life ProgramDr. Sabrina’s experience as an entrepreneur with big stressorsWhat the research shows about the burdens entrepreneurs carry—and the ways they neglect their needsThe value of meditation, Wim Hof breathing, journaling, visualizations, and “cleaning out the weeds” in your mindA sense of community makes ALL the difference!The biggest problem with burnout symptoms is what they lead to down the road. (Take our Better Business Better Life Assessment today!)For women, trouble lurks at the intersection of menopause, mental health, and entrepreneurship.The sobering truth about adult suicide rates: an increase of 82% since 1999!How to find support and community as a business ownerA commitment to self-care can reverse the downward spiral of stress, burnout, and depression. The truth (and dangers) of hustle cultureThe greatest gift we can give our loved ones is our emotional presence.The value of a 25-hour work week and four-week vacationsOur advice: Commit to one daily action to support your well-being. (Dr. Sabrina tries to meditate daily, and Melissa tries to journal morning pages each day.)
    Links and Resources:
    Mentioned in this episode: The Artist's Way by Julia Cameron and Stealth Health by Dr. Nancy Trimboli
    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and...

    • 45 min
    296: Unlocking Success: The Power of Changing Questions with April Stroink

    296: Unlocking Success: The Power of Changing Questions with April Stroink

    As business owners and entrepreneurs, we have many questions running in a loop in our heads. Most of those are judger questions that limit our scope of achievement and keep us stuck. Dr. Sabrina welcomes April Stroink to the podcast, and April shares her incredible story of using one of Tap the Potential’s most popular tools, the Choice Map, to turn her worst year in business into her best year. The key to changing her outcomes was changing the questions she asked herself. Join us for this powerful conversation with April!
    April Stroink is a money coach, financial advisor, and certified Profit First professional who specializes in helping people create and enjoy financial well-being in their business and personal lives. She’s the creator of The Money Fix, a suite of programs to increase financial literacy for entrepreneurs. In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national finance company. She is also the owner and operator of a successful Halifax retail operation. April is a “money coach,” a supportive guide who helps people understand and feel confident about finances and future goals. Known for her empathy and judgment-free coaching, she combines her expertise with her experience of running her family business, and she volunteers on several community boards as she splits her time between Halifax and Soley Cove, Nova Scotia. 
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    From worst year to best year: April’s experience with the Choice Map, getting unstuck, and changing her questions (The Choice Map is a tool from Dr. Marilee Adams’ book, Change Your Questions, Change Your Life.)A look at typical judger questions that will keep you stuckThe journey to the judger pit often begins with the question, “What’s wrong with me?”Making the shift from judger questions to a learner mindsetUsing mental health awareness (May is Mental Health Awareness Month!) and beneficial relationships to overcome the isolation of entrepreneurshipExamples of learner questions to shift your mindsetApril’s experience with the Choice Map as the perfect tool for entrepreneurs around financial literacyThe judger pit and victim role vs. taking ownership and asking learner questionsLearner questions to ask around implementing Profit First in your businessSuccess stories of April’s clients using the Profit First systemFight burnout! Improve the health of your business and the quality of your life by taking the Better Business Better Life Assessment today!
    Links and Resources:
    Connect with April Stroink: Get April’s free profit assessment tool and book a free 30-minute consult on her Website; also find her on LinkedIn, Facebook, and Instagram
    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
    Sign up for the free A-Player Development...

    • 45 min
    295: Time Freedom: Mastering Delegation for Business Success

    295: Time Freedom: Mastering Delegation for Business Success

    What would you do with 41% more time? This is the average amount of time small business owners spend on tasks that COULD be completely handled by someone else. The name of the game is delegation, and it is a key piece to your success. In today’s episode, I’ll show you how to become a master delegator and free up more of your time for higher-value tasks. We’ll cover why business owners don’t delegate, what should be delegated, and how to get your team members on board. Are you ready to leave the survival trap behind and stop capping the growth of your business?  Join us to learn more! 
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    Top reasons why business owners don’t delegateThe trade-up: Let go of $10, $25, and $50/an hour tasks for $10,000-an-hour activities (Learn how to do it with our Chart of $10,000 an Hour Activities.)Any work that is not your strength should be delegated!The value of quarterly time audits to gauge your A-players’ work; ask, “Should this task be delegated to an entry-level position?”Your tasks can be delegated to A-players to create opportunities for their growth and advancement.A “best-case” perspective on documenting systems and getting your team members on board with delegationThe need to stay in your “zone of challenge” by focusing on $10,000-an-hour activities and guarding against burnoutNeed more A-players on your team so you can delegate effectively? Sign up now for the May 7 workshop, Three Simple Steps to Hiring Your Next A-Player (FREE).  
    Links and Resources
    If you want to hire and fill your team with A-players, we have a workshop called Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today!
    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better 
    Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
    Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic 
    Planner for 2023 ata href="https://www.tapthepotential.com/planner" rel="noopener noreferrer"...

    • 20 min

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