Proof Point Stacie Porter Bilger

Lauryn Spence is the Director of Agency Partnerships at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. With nearly a decade of experience in e-commerce, Lauryn has collaborated with thousands of brands and agencies across various niches and managed her own online store. At BigCommerce, she leads the agency partner program for the Americas and brings her unique perspective to discussions on emerging trends like AI, digital shopping, and social commerce. Passionate about empowering systems integrators, designers, and marketers, Lauryn steers the company’s efforts in the mid-market and enterprise space.
In this episode… Why are we more likely to finish a purchase on some online stores but abandon our cart on others? The secret lies in a smooth checkout process and a personal touch. Are you keeping up with the evolving expectations of e-commerce shoppers?
Cart abandonment, often driven by unclear delivery timelines, payment uncertainties, and slow checkout processes, affects nearly 70% of shoppers. To tackle this challenge, e-commerce expert Lauryn Spence highlights the importance of optimizing the checkout process and post-purchase experiences to boost customer satisfaction and loyalty. She emphasizes adopting solutions like BigCommerce's Catalyst for headless builds to streamline the checkout process and reduce costs. By integrating improved tools like digital wallets, one-time passwords, and seamless inventory tracking, businesses can meet consumer expectations and provide a frictionless shopping experience.
Join Stacie Porter Bilger in this episode of Proof Point as she interviews Lauryn Spence, the Director of Agency Partnerships at BigCommerce, about optimizing e-commerce checkouts and boosting revenue.  Lauren delves into the nuances of building a thriving e-commerce platform, shares her extensive experience with BigCommerce, and offers expert insights into boosting checkout conversion rates and enhancing the post-purchase journey.

Anthony Robison is the Senior Designer and Brand and Creative leader at Greenlight Guru, an industry leader in QMS and clinical data capture software for MedTech companies. Indiana-grown designer with over 15 years of experience in the field, Anthony has led creative projects for notable brands across sectors, including higher education, high-growth tech, and advertising. His roles have encompassed creative leadership, brand management, and graphic and web design. Anthony's educational background includes an MFA in web design and new media from the Academy of Art University in San Francisco, and his passion for design traces back to a sixth-grade project that won him grand champion at a state fair.
In this episode… AI is redefining the design and creativity landscape, heralding an era where the fusion of technology and human ingenuity unlocks new possibilities. However, this synergy between AI and creativity evokes both excitement and skepticism among professionals. How will AI reshape the creative landscape, particularly image generation?
Senior Designer Anthony Robison unveils how AI has revolutionized his workflow as a creative leader. From humble beginnings with a sixth-grade magazine cover to leading brand strategies at Greenlight Guru, he shares his fascinating journey and adaptability to change. Anthony emphasizes the importance of embracing AI in graphic design, illustrating its transformative potential in tasks ranging from sales strategy to campaign analysis. His insights reveal AI's role in generating ad visuals, analyzing campaign data, and enhancing motion graphics, pointing towards a future where AI tools not only augment the creative process but drive significant advancements in marketing strategies. 
In this installment of Proof Point, Stacie Porter Bilger chats with Anthony Robison about leveraging AI in design and marketing. Anthony highlights how to harness AI’s innovations and shares his experience with the evolution of design, exploring AI’s boundless opportunities for enhancing creative professions.

Nick Hupp is the SEO and Digital Marketing Manager at Proof Digital, a strategic and creative performance marketing agency partnering with organizations to create data-fueled marketing for tangible growth and ROI. As a data-driven professional, Nick has over five years of experience in digital marketing, content development, e-commerce, social media, and SEO. Nick’s proactive approach to industry trends and unwavering work ethic underscore his commitment to continual growth. 
Meghan Lund is the SEO Technical Specialist at Proof Digital, where she is instrumental in orchestrating SEO efforts and crafting bespoke strategies that propel clients toward resounding success. Meghan brings expertise in content marketing, digital marketing, and SEO, analyzing trends in organic traffic and conversion rates to optimize existing pages across websites. Before Joining Proof Digital, Meghan began her marketing career at a start-up company, boosting web page views by 72% and increasing sales by 26%.
In this episode… Artificial Intelligence adoption in marketing is on the rise, with an estimated 84% of organizations globally implementing or planning to implement AI. As the pace of digital transformation accelerates, the demand for AI-driven solutions becomes more pressing than ever. From content creation to predictive analytics, businesses are witnessing a paradigm shift in efficiency and effectiveness. How exactly are firms leveraging AI to stay ahead in the digital race, and what tools are leading the charge?
Nick Hupp and Meghan Lund delve into the latest advancements in AI-driven marketing, including predictive analytics and machine learning. Stressing the importance of harmonizing AI-driven tools with human ingenuity, they underscore the pivotal role of tailored prompts and inputs in eliciting accurate and relevant AI-generated insights. With a keen focus on content creation, marketing strategy, and predictive analytics, they provide insights into their preferred AI tools, including Gemini, Chat GPT, Loom, and Google's AI features. Nick and Meghan highlight the strategic utilization of AI for content ideation, research, and targeted advertising, accentuating its transformative impact on enhancing efficiency and precision. 
In this episode of Proof Point, Stacie Porter Bilger hosts Nick Hupp and Meghan Lund at Proof Digital to discuss emerging AI trends and tools shaping marketing strategies. They delve into the importance of data-driven insights, the profound impact of predictive analysis, their preferred AI tools, and the evolving content-creation landscape.

Jason Kuzik is a military veteran with over 27 years of service spanning the US Army, National Guard, and Coast Guard. From joining the army at 17 to his stint in the National Guard, Jason continuously sought his true calling until curiosity and a desire for new horizons led him to the US Coast Guard during the 2003 recession. He has navigated the waters of the Great Lakes, ensuring security amidst the vast expanses of water, from Chicago's Calumet Harbor to Alaska and the shores of Maine. As the keeper of Lake Michigan, Jason’s leadership journey unfolded, marked by trust, resilience, and a commitment to service. 
In this episode… In this era of rapid change and uncertainty, the need for intrusive leadership has never been more pressing. This bold approach challenges the status quo, daring leaders to step outside the lines of traditional management and delve deeply into the heart of their teams' dynamics. How can organizations leverage this leadership style to foster innovation, collaboration, and growth in the face of adversity? 
With a career spanning 27 years in the military, seasoned veteran Jason Kuzik believes leadership begins with listening, empathizing, and empowering others. Delving into his experiences with the Coast Guard, Jason paints a vivid picture of a close encounter on the Chicago River and a life saved, underscoring the essence of trust in high-stakes situations. By immersing themselves in the daily experiences of their team, intrusive leaders cultivate a profound empathy that becomes the bedrock of their decision-making. Jason’s narrative deepens as mental health intertwines with leadership, revealing his role as an emotional anchor for junior members in times of despair. His stories of camaraderie and shared struggles demonstrate the essence of intrusive leadership — a beacon of trust, resilience, and unwavering commitment to one’s team and organization. 
In this episode of the Proof Point podcast, Stacie Porter Bilger hosts Jason Kuzik, a United States Coast Guard officer, about the power of intrusive leadership. Jason shares insights on his leadership approach and military service, including his Coast Guard adventures on the Great Lakes. His narratives emphasize being sensitive to others' needs and valuing and supporting team members.

Ben Freda is the Founder and President of BFC Digital, a boutique web development company dedicated to helping nonprofit organizations with their information technology and service needs. In his role, he provides team support for coding, design, strategy, integration, and web technology solutions. Although Ben brings over 20 years of web technology experience, his career path started in the classroom of Stanford University, where he studied computer science and managed a website startup. Ben later enrolled at Columbia Law School, earning his JD and practicing corporate law. In 2010, he left the legal field to start BFC.
In this episode… Effective web development and management strategies are pivotal to the success of nonprofit organizations. In an increasingly competitive online environment, nonprofits must leverage their websites as powerful tools for communication, engagement, and fundraising. How can nonprofits ensure their web presence effectively conveys their mission while maximizing impact and accessibility for their audiences?
Seasoned web developer Ben Freda explains the intricacies of crafting effective web solutions for nonprofits, exemplified by Save the Children's initiative, the Healthy Newborn Network. With a focus on reducing child mortality worldwide, this project necessitates a robust online platform accessible to practitioners in remote areas. Notably, Ben underscores the criticality of understanding diverse audience needs, from on-the-ground practitioners to academics and government stakeholders. Moreover, he highlights the common pitfall of prioritizing front-end aesthetics over back-end functionality, stressing the importance of a user-friendly interface for long-term manageability. By championing audience-centric design and prioritizing flexibility, nonprofits can leverage their digital presence to enact meaningful social change.
In this episode of the Proof Point podcast, Stacie Porter Bilger sits down with Ben Freda, the Founder and President of BFC Digital, to discuss website development and management strategies for nonprofit organizations. Ben talks about how to keep your website secure, the value of clear communication on websites, and the role of AI in web development.

Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center.
In this episode… It takes unique insights, strategies, and know-how to drive growth in the digital space. To grow your website, you must focus on data-driven tactics to get tangible results that will enhance your online presence. How can businesses leverage the latest digital marketing techniques and web development strategies to optimize their website and achieve lasting success?
As a seasoned performance marketer, Stacie Porter Bilger believes it all boils down to data analysis, A/B testing, and competitor research. By meticulously analyzing data, businesses can uncover valuable insights about their target audience's behavior and preferences to tailor their marketing strategies for maximum effectiveness. Implementing A/B testing allows businesses to experiment with different approaches and identify what yields the best results, optimizing conversion rates and driving growth. Furthermore, conducting thorough competitor research provides valuable insights into market trends and consumer expectations, empowering businesses to stay ahead of the competition and seize new opportunities. Companies can enhance their digital marketing efforts and achieve tangible results by leveraging data, conducting A/B testing, and staying informed about competitors.
In this episode of the Proof Point podcast, Chad Franzen of Rise25 sits down with Stacie Porter Bilger, the Founder and President of Proof Digital, to talk about what it takes to grow your business online. Stacie discusses the importance of building trust in a business relationship, how Proof Digital helps its clients, and who should reach out to Proof Digital for help.