PRSA SV #FridayForum Podcast Vanessa Yanez

PRSA-SV #FridayForum: “Salary Negotiation Strategies for PR Professionals”PRWeek’s PR/Talent Salary Survey revealed that 22% of PR pros changed jobs in the past year, and 79% increased their salary with their new role. Listen to our conversation to hear strategies on negotiating your salary from career experts and PR professionals. Moderating is PRSA SV Board Member Jazmin Eusebeo, Jazmin is a justice advocate who is consistently identifying ways to create equitable opportunities for un...

Making the leap from college to a communications career can be daunting. Whether you’re a communications major with multiple internships under your belt nearing graduation, an undeclared first year student, or looking to make a mid-career switch with continuing education, this conversation is for you. In this week’s PRSA Silicon Valley Friday Forum, San Jose State University alumni will delve into the ins and outs of making the most out of college and embarking on a career in communications.C...

How I Got Here: BOCA CEO & Founder Kathleen Shanahan“How I Got Here” #FridayForum, PRSA Silicon Valley hosts Board Member and BOCA Communications CEO and Founder Kathleen Shanahan. Take a listen to how she started in agencies, learned the business and now owns and drives her own PR agency with a client roster that includes some of the best of the best in Silicon Valley and beyond. Moderated by PRSA-SV Chapter President Vanessa Yanez.

#FridayForum: Elevating ESG Impact through Strategic Communications In boardrooms, on earnings calls, in company-all-hands and customer meetings—stakeholders at every turn are demanding more action from companies on everything from social justice to climate change. The pressure is on and as communicators, we’re often at the front line. What, when and how to communicate on Environmental Social Governance (ESG) topics in an authentic and meaningful way to each audience individually can be a da...

PRSA-SV #FridayForum: A Day in the Life: Agency & In-House Is agency experience needed to succeed in an in-house role? What is the difference between going straight to agency and going in-house? Whether you’re an emerging professional trying to decide which route to pursue or an experienced PR pro looking for your next gig – take a listen to the August 12 #FridayForum panel discussion to hear answers to these burning questions and more! You’ll hear perspectives from a PR profes...

During this insightful #FridayForum, Allison+Partners EVP of Purpose Whitney Dailey unpacks Purpose Under Pressure, a new study released jointly by Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll. Moderated by Allison+Partners Partner and SF General Manager Meghan Curtis, this event explains why strong corporate purpose (the reason a company exists in addition to making money) is important for recruitment and retention. And how strong purpose in turbulent times can drive empl...