145 episodes

An award-winning podcast with host Peter Woolfolk discussing public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing substantive information of interest to public relations professionals at all levels. Recently, the podcast won the UK's  Innovation in Business's  "Media Innovator Award" as "Podcast Innovator of the Year--2023--Southern USA."  In addition, this podcast is ranked by APPLE as being among the "Top 1%" of podcasts worldwide.Available on Amazon Alexa and 30+ sites. Rated "Top" / "Best" PR podcast by 6 sites in 2021. Five stars on Apple Podcasts. Listeners in 2,700+ cities in 143 countries around the world. Rated among the "Top/Best" PR podcasts in the U.S.  The podcast has won "Best Podcast" awards from American Business Awards and Nashville-PRSA.Leave a podcast review at:  https://www.podchaser.com/podcasts/public-relations-review-podcas-806029Buzzsprout signup: https://www.buzzsprout.com/?referrer_id=930484 Facebook/Meta: https://m.facebook.com/Public-Relations-Review-Podcast-590455264754170/ Learn more on YouTube: https://www.youtube.com/watch?v=3D54NRSyeXs 

Public Relations Review Podcast Peter C Woolfolk, Producer & Host

    • Business
    • 5.0 • 5 Ratings

An award-winning podcast with host Peter Woolfolk discussing public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing substantive information of interest to public relations professionals at all levels. Recently, the podcast won the UK's  Innovation in Business's  "Media Innovator Award" as "Podcast Innovator of the Year--2023--Southern USA."  In addition, this podcast is ranked by APPLE as being among the "Top 1%" of podcasts worldwide.Available on Amazon Alexa and 30+ sites. Rated "Top" / "Best" PR podcast by 6 sites in 2021. Five stars on Apple Podcasts. Listeners in 2,700+ cities in 143 countries around the world. Rated among the "Top/Best" PR podcasts in the U.S.  The podcast has won "Best Podcast" awards from American Business Awards and Nashville-PRSA.Leave a podcast review at:  https://www.podchaser.com/podcasts/public-relations-review-podcas-806029Buzzsprout signup: https://www.buzzsprout.com/?referrer_id=930484 Facebook/Meta: https://m.facebook.com/Public-Relations-Review-Podcast-590455264754170/ Learn more on YouTube: https://www.youtube.com/watch?v=3D54NRSyeXs 

    Mastering Data-Driven Public Relations: Insights with Measurement Expert Katie Paine

    Mastering Data-Driven Public Relations: Insights with Measurement Expert Katie Paine

    Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment analysis across diverse audiences, and uncover the human touch essential for transforming raw data into meaningful strategies.

    As our conversation unfolds, we delve into the gritty details of what metrics truly move the needle in the PR world. We discuss the power of Google Analytics as an 'acceptable proxy' for unraveling the digital trails that lead to tangible goal conversions and revenue. The discussion further pivots to the challenges of gaining senior leadership buy-in for these metrics and how they lend credibility to PR initiatives. From Boeing's reputation management woes to the transformative potential of AI in data management, including tools like ChatGPT4, this episode is a can't-miss for anyone looking to future-proof their communication efforts. Join us as we also take a moment to extend our heartfelt thanks to our contributors and listeners – you're the heartbeat of this podcast.
    We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
    Support the show

    • 33 min
    Navigating New Music Promotion and Innovation with Alison Ball

    Navigating New Music Promotion and Innovation with Alison Ball

    Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams.

    The conversation takes an innovative turn as we tackle the groundbreaking influence of blockchain technology on music distribution, with Alison at the helm of the forward-thinking Tune Go platform. Her perspective on the music industry's transformation is both enlightening and inspirational, especially as we explore Maxine Ashley's rising trajectory post-Madison Square Garden. This episode isn't just about business; it's about heart. Alison shares a touching narrative of the transformative effect of music education, tied personally to the triumphs of her son. It's an invitation to witness how passion and philanthropy harmonize, celebrating the enduring power of music to change lives.
    We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
    Support the show

    • 23 min
    Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com

    Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com

    Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your story doesn't just make it onto the page—it commands attention.

    Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.

    For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. We dissect case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee.
    We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
    Support the show

    • 36 min
    Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.

    Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.

    From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.

    When it comes to branded podcasts, the secret sauce isn't in the hard sell; it's in the artful allure of storytelling that resonates with a company's core beliefs. In this episode, Dusty breaks down the vision behind his  own podcast, "Lead Balloon", explaining how it employs narrative to draw listeners into the sometimes tumultuous world of owning a public relations and marketing firm. The podcast's journey from inception to carving out its niche, along with the strategic placement of guests, highlights the doors that can swing wide open from compelling content creation—doors that lead to unexpected business opportunities and substantial brand growth.

    Finally, strap in as Dusty recounts the adrenaline-fueled narrative of his flight with the Blue Angels—two years of preparation culminating in an experience that most can only dream of. The in-depth interview with their Public Affairs team is a masterclass in the power of storytelling, aligning with strategic goals and the immense satisfaction derived from helping brands and individuals craft narratives with lasting impact. It's not just a story of an exceptional flight; it's a metaphor for aiming high in life and business, and the heights you can reach with the right attitude and narrative in your toolkit. Dusty and I invite you to join us on this high-flying episode that's sure to inspire and entertain.
    We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
    Support the show

    • 32 min
    The Power of AI-Generated Videos in Modern Public Relations

    The Power of AI-Generated Videos in Modern Public Relations

    Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR strategy; that world is now at your fingertips.

    We also delve into the realm of personalized content, discussing how AI video technology can transform internal communications and capture the attention of journalists who are constantly on the go. By sharing experiences such as suggesting a video newsletter for a hospital, the potential for innovation in any industry becomes palpably exciting. The simplicity of crafting AI-generated videos opens a new chapter for marketing and PR strategies, ensuring your message isn't just heard but experienced in a way that resonates deeply with its audience. This episode peels back the curtain on the future of engagement, revealing how embracing AI technology can lead to more inclusive and dynamic communication within your organization. Join us for this eye-opening journey into AI's role in shaping the public relations of tomorrow.

    Please leave a review!!  Thank you.
    We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
    Support the show

    • 29 min
    Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant

    Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant

    Unlock the future of public relations with Sasha Dookhoo, vice president,  of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing.

    Celebrate the art of effective communication with us as we navigate the symbiotic relationship between PR expertise, voice search technology, and earned media. This conversation is crucial for any professional aiming to weave voice search strategies into the visionary fabric of their client's long-term success and thought leadership. As the Public Relations Review Podcast continues to reach new heights, with a nod from Apple as a top 1% globally rated show and a presence in 143 countries, we're reminded of the transformative power of astute PR strategies and innovative content. Join us and let Sasha Dookhoo guide you through the art of staying ahead in a world where voice commands are becoming the new keystrokes to success.
    We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
    Support the show

    • 20 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

TechForAll ,

Educational and Informative

This fall, I graduated with a BA in Communications. My major is Public Relations. I’ve been listening to the Public Relations Review Podcast about a year. This podcast has yet to fall me. PRRD has given me insight to this compettitve industry and how to succeed.

The Sky Guy ,

Peter stays ahead of the curve

Thank you for sharing timely information that PR practitioners can use to make our lives easier.

OateseyInSD ,

Terrific dialogue!

One of the best podcast by a PR practitioner for marketers, execs, entrepreneurs and fellow communications professionals! I enjoyed the conversation!

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