3 episodes
Puck Creations on Brand Puck Creations
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- Business
What makes a brand? Brand equity, brand marketing, brand awareness, brand recognition... Enough! So many terms with no explanation. That's why this podcast exists.
At Puck Creations, we're going to guide you through some of the most important terms in brand and marketing. More importantly, we'll explain why you need to define your brand and how storytelling can help to communicate a clear, consistent, relevant message that stands out.
If you'd like to read the articles, go to https://puckcreations.com/KingPucksWisdom.html
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S01E02 - On brand marketing
On brand marketing
Brand marketing is the way you make your business visible to your audience. This article looks at why it's important and how to make it successful for your business.
Brand marketing talking points
What is Brand Marketing?
Brand and branding
Branding and brand marketing
Brand marketing and brand equity
Why does brand marketing matter?
Brand marketing and consumer relationships
Start with a well-defined brand
Challenges of brand marketing
Get your brand marketing right
Brand marketing FAQ
Go to puckcreations.com/brandmarketing to read along with the article.
A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg -
S01E01 - On brand equity
Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty.
Brand equity talking points
What is brand equity?
Brand equity and brand awareness
Brand equity stages
Why does brand equity matter?
Positive brand equity benefits
Positive brand equity examples
How to measure brand equity
Build your brand equity
Work with Puck Creations
Go to https://puckcreations.com/brandequity to read along with the article.
A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg -
S01E00 - On brand trailer
Some people prefer to listen to articles and stories, so Puck Creations have decided to make that easier. You can listen to Puck Creations' articles in the form of an audio podcast. Download each episode on your favourite podcast platform and digest King Puck's Wisdom while you're driving or taking the dog for a walk in the park. Imagine the joy of learning about brand, marketing and storytelling while you're eating breakfast or finally running that 10k!
If you'd like to read along with some of the articles, visit https://puckcreations.com/kingpuckswisdom.