8 min
Purpose pays but woke-washing sucks The Drum: Marketing Stories with Diane Young
-
- Tech News
In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.
Hosted on Acast. See acast.com/privacy for more information.
8 min