13 episodes

Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
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The Drum: Marketing Stories with Diane Young The Drum

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Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
Hosted on Acast. See acast.com/privacy for more information.

    Tackling taboos through marketing

    Tackling taboos through marketing

    Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.
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    • 6 min
    Reinventing roads with users and commerce in mind

    Reinventing roads with users and commerce in mind

    In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.
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    • 8 min
    The role of online marketplaces in the retail revolution

    The role of online marketplaces in the retail revolution

    This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.
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    • 8 min
    Will artificial intelligence replace human creatives?

    Will artificial intelligence replace human creatives?

    Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"
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    • 5 min
    Why food is the new sex

    Why food is the new sex

    In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.
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    • 10 min
    Purpose pays but woke-washing sucks

    Purpose pays but woke-washing sucks

    In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.
    Hosted on Acast. See acast.com/privacy for more information.

    • 8 min

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