26 episodes
Purpose Powered Brand Amanda Stassen
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- Business
Purpose Powered Brand is a podcast for leaders and brands transforming their business into a force for good. Hosted by BIZU Innovation Group founder and chief strategist, Amanda Stassen, each episode we speak with leaders who are proving that not only does purpose drive profit, but the future of our world depends on it. From experts, CEO’s, and founders, to entrepreneurs, and societal change agents, we’ll get inspired and learn how to build a business and brand that’s not only profitable, but purposefully makes people’s lives and the world better.
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Wellness by Design: Enhancing Mind Health, Well-being & Productivity through Built Environments with Tye Farrow
Tye Farrow is a distinguished architect, lecturer, senior
partner at Farrow Partners Architects, and now the author of “Constructing Health: How the Built Environment Enhances Your Mind’s Health.”
From transactional to transformative space and the intersection of neuroscience and architecture, to rethinking affordable housing and why there’s no such thing as neutral space, you’re invited to join us as we dive into ‘Wellness by Design: Enhancing Mind Health, Well-being & Productivity through Built Environments’ with Tye Farrow.
In this episode we’ll learn about:
✏️ Pathogenic vs Salutogenic design & why it matters
✏️ The impact built environments have on human neuro-regeneration
✏️ How to design work environments that enhance wellbeing & productivity
✏️ Harnessing the power of generosity & abundance to create vital spaces
Learn more about Tye Farrow’s work at www.farrowpartners.ca
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you or if you have a guest suggestion, let us know HERE.
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This episode is powered by BIZU Innovation Group. We’re a strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch, grow or refresh your brand.
Connect with us:
*Follow BIZU on INSTAGRAM
*Follow Amanda on LINKEDIN -
Rewriting the Rules of Doing Business: Lessons from Regenerative Entrepreneurs with Esha Chhabra
Esha Chhabra is a distinguished writer and journalist for The Guardian, New York Times, Fast Company, and Forbes. Recognized for her thought leadership in sustainability and regenerative business, Esha has earned multiple grants from the Pulitzer Center and the United Nations Foundation. She is the author of the book “Working to Restore: Harnessing the Power of Regenerative Business to Heal the World.”
From the real difference between sustainability and regenerative and why more businesses should focus on carbon ‘insetting’ not ‘offsetting’, to purpose led innovation and legacy thinking, you’re invited to join us as we dive into ‘Rewriting the Rules of Doing Business: Lessons from Regenerative Entrepreneurs’ with Esha Chhabra.
In this episode we’ll learn about:
✏️ The difference between regenerative & traditional entrepreneurship
✏️ Carbon insetting vs Carbon offsetting & choosing the right approach
✏️ How workplace culture is the gateway for creating business legacy
✏️Why empathy is the most important driver of innovation
Learn more about Esha’s work at www.eshachhabra.com.
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.
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This episode is powered by BIZU Innovation Group. We’re a strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch, grow
or refresh your brand.
Connect with us:
*Follow BIZU on INSTAGRAM
*Follow Amanda on LINKEDIN -
Community building as a Superpower: Repairing relationships through Sustainable Seafood with Sonia Strobel
Sonia Strobel is the CEO & Co-Founder of Skipper Otto, a Community Supported Fishery and sustainable seafood subscription service that creates a direct connection between local fishing families and consumers, with the joint goal of protecting ocean resources and improving our local food system.
From the power of storytelling for community building, and the journey from high school teacher to CEO, to challenging
industrial fish farming and leading with rocket fuel, you’re invited to join us as we dive into ‘Community building as a Superpower: Repairing relationships through Sustainable Seafood’ with Sonia Strobel.
In this episode we’ll learn about:
✏️ The key to balancing environmental stewardship & economic vitality
✏️ Why building community accelerates growth & how to start
✏️ Breaking down complex problems & the art of solving one issue at a time
✏️ Tips for telling stories that inspire change
✏️ The power of partnerships & how finding the right business partner can propel your success
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✏️ The simple framework you need to steal to align your actions to core values
Learn more about Skipper Otto at www.skipperotto.com
If you enjoyed this episode please RATE, REVIEW & SUBSCRIBE.
We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.
***************
This episode is powered by BIZU Innovation Group. We’re a
strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to
launch, grow or refresh your brand.
Connect with us:
*Follow BIZU on INSTAGRAM
*Follow Amanda on LINKEDIN -
Getting your 4P’s right & Scrappy Concept Testing with Suzie Yorke
In this segment of Behind the Purpose Powered Brand, Suzie shares with Amanda why it's important for entrepreneurs to stop overthinking and start taking action, while also emphasizing the need to go slow and master the 4P fundamentals.
Suzie Yorke is the CEO & Co-Founder of The Better Chocolates, a brand on a mission to create the healthiest and most delicious functional chocolates. Suzie is also the founder & CEO behind the food start up brand ‘Love Good Fats’ where she grew revenues to over $100 million in 3 years.
Listen to the full podcast interview with Suzie Yorke: ‘Healthy chocolate, fair trade farming & the 4P’s every start up brand needs’
Learn more about The Better Chocolates at www.thebetterchocolates.ca
**This episode is powered by BIZU Innovation Group. We’re a strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch, grow or refresh your brand >> info@bizu.co
Connect withAmanda: LinkedIN
And follow us on social: Instagram | LinkedIN | YouTube -
Beyond Philanthropy: How Commerce, Collaboration & Community Drive Impact with Noora Sharrab
Noora Sharrab is the CEO & Co-Founder of SITTI Soap, a social enterprise lifestyle brand committed to the self-reliance of refugee and displaced communities through long-term employment opportunities and skill development training.
From getting scrappy with start-up funding to employing refugees and building a social enterprise, you’re invited to join us as we dive into ‘Beyond Philanthropy: How Commerce, Collaboration & Community Drive Impact’ with Noora Sharrab.
In this episode we’ll learn about:
✏️ The transformative power of fostering hope through employment to (re)build community.
✏️ How social enterprise merges commerce with charitable principles to accelerate & amplify impact.
✏️ The importance of ethical procurement & the role of private sector companies in driving social change through conscientious business practices.
✏️ How brand collaborations enhance brand storytelling & align social impact goals with strategic business objectives.
✏️ What every entrepreneur needs to do to overcome imposter syndrome.
Learn more about SITTI Soap at www.sittisoap.com
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.
***************
This episode is powered by BIZU Innovation Group. We’re a
strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch,
grow or refresh your brand. Connect with us on social:
*instagram/bizu.co
*facebook.com/BIZUInnovation
*linkedin/bizu -
Igniting Profit through Purpose: 4 Activation Strategies with Amanda Stassen
Amanda Stassen is the Founder & Chief Strategist of BIZU Innovation Group, a strategic branding & creative agency on a mission to build better brands for a better world. She’s also the host of the Purpose Powered Brand podcast.
On this episode, Amanda builds the business case for the profit-purpose connection and shares examples and tips for how to activate it to drive greater growth and impact in your business.
From what purpose really is and the right way to take a stand, to employees as customers and telling stories that matter, you’re invited to join us as we dive into ‘Igniting Profit through Purpose: 4 Activation Strategies’ with Amanda Stassen.
In this episode we’ll learn about:
✏️ Why purpose-driven brands outperform the market
✏️ A cautionary tale of inauthentic brand activism
✏️ 4 activation strategies to harness purpose for growth: stand, people, planet & product
✏️ The risk of purpose-washing, aka ‘all talk, no walk’
✏️ The secret to unignorable storytelling: What every impact entrepreneur needs to know
Learn more about BIZU Innovation Group at www.bizu.co
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co
*This episode is powered by BIZU Innovation Group.
Follow us on:
*instagram/bizu.co
*facebook.com/BIZUInnovation
*linkedin/bizu