Getting your 4P’s right & Scrappy Concept Testing with Suzie Yorke

Purpose Powered Brand

In this segment of Behind the Purpose Powered Brand, Suzie shares with Amanda why it's important for entrepreneurs to stop overthinking and start taking action, while also emphasizing the need to go slow and master the 4P fundamentals. 

Suzie Yorke is the CEO & Co-Founder of The Better Chocolates, a brand on a mission to create the healthiest and most delicious functional chocolates. Suzie is also the founder & CEO behind the food start up brand ‘Love Good Fats’ where she grew revenues to over $100 million in 3 years.

Listen to the full podcast interview with Suzie Yorke: ‘Healthy chocolate, fair trade farming & the 4P’s every start up brand needs’

Learn more about The Better Chocolates at ⁠www.thebetterchocolates.ca⁠

**This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch, grow or refresh your brand >> ⁠info@bizu.co⁠

Connect withAmanda:  ⁠LinkedIN⁠

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