Purpose Powered Brand

Amanda Stassen
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Purpose Powered Brand Podcast

Purpose Powered Brand is a podcast for leaders and brands transforming their business into a force for good. Hosted by BIZU Innovation Group founder and chief strategist, Amanda Stassen, each episode we speak with leaders who are proving that not only does purpose drive profit, but the future of our world depends on it. From experts, CEO’s, and founders, to entrepreneurs, and societal change agents, we’ll get inspired and learn how to build a business and brand that’s not only profitable, but purposefully makes people’s lives and the world better.

  1. MAY 30

    Unleashing Business Growth Through Fair Enterprise: Lessons from Magna Founder Frank Stronach

    Frank Stronach is a legendary figure in the world of business, particularly known for his phenomenal success in the automotive industry. He is the founder and honorary chairman of Magna International, the largest and most diversified automotive parts supplier in the world. In 1999 he was inducted into the Canadian Business Hall of Fame and is a member of the Order of Canada.  From Frank’s start-up garage days, to employee profit sharing and decentralization as the secret to innovation, you’re invited to join us as we dive into “Unleashing Business Growth Through Fair Enterprise: Lessons from Magna Founder Frank Stronach”   In this episode we’ll learn about: ✏️ How to drive entrepreneurial growth through employee partnerships ✏️ 3 Keys to driving innovation:  Decentralization, Managerial Autonomy & Profit sharing ✏️ How to unleash the power of Small Business for Economic Growth ✏️ Fair Enterprise vs. Free Enterprise Learn more about Frank’s work at www.stronachinternational.com and www.economiccharter.ca   If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co. *************** This episode is powered by BIZU Innovation.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  ⁠Let’s work together to launch, grow or refresh your brand. ⁠   Connect with us: *⁠Follow BIZU on INSTAGRAM⁠ *⁠Follow Amanda on LINKEDIN⁠

    43 min

  2. APR 3

    Wellness by Design: Enhancing Mind Health, Well-being & Productivity through Built Environments with Tye Farrow

    Tye Farrow is a distinguished architect, lecturer, senior partner at Farrow Partners Architects, and now the author of “Constructing Health: How the Built Environment Enhances Your Mind’s Health.”  From transactional to transformative space and the intersection of neuroscience and architecture, to rethinking affordable housing and why there’s no such thing as neutral space, you’re invited to join us as we dive into ‘Wellness by Design: Enhancing Mind Health, Well-being & Productivity through Built Environments’ with Tye Farrow. In this episode we’ll learn about: ✏️ Pathogenic vs Salutogenic design & why it matters ✏️ The impact built environments have on human neuro-regeneration   ✏️ How to design work environments that enhance wellbeing & productivity ✏️ Harnessing the power of generosity & abundance to create vital spaces Learn more about Tye Farrow’s work at www.farrowpartners.ca   If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, let us know HERE. ***************   This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  ⁠Let’s work together to launch, grow or refresh your brand. ⁠   Connect with us: *⁠Follow BIZU on INSTAGRAM⁠ *⁠Follow Amanda on LINKEDIN⁠

    1h 1m

  3. MAR 18

    Rewriting the Rules of Doing Business: Lessons from Regenerative Entrepreneurs with Esha Chhabra

    Esha Chhabra is a distinguished writer and journalist for The Guardian, New York Times, Fast Company, and Forbes.  Recognized for her thought leadership in sustainability and regenerative business, Esha has earned multiple grants from the Pulitzer Center and the United Nations Foundation. She is the author of the book “Working to Restore: Harnessing the Power of Regenerative Business to Heal the World.” From the real difference between sustainability and regenerative and why more businesses should focus on carbon ‘insetting’ not ‘offsetting’, to purpose led innovation and legacy thinking, you’re invited to join us as we dive into ‘Rewriting the Rules of Doing Business: Lessons from Regenerative Entrepreneurs’ with Esha Chhabra. In this episode we’ll learn about:  ✏️ The difference between regenerative & traditional entrepreneurship ✏️ Carbon insetting vs Carbon offsetting & choosing the right approach ✏️ How workplace culture is the gateway for creating business legacy ✏️Why empathy is the most important driver of innovation Learn more about Esha’s work at www.eshachhabra.com. If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.  *************** This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  ⁠Let’s work together to launch, grow or refresh your brand. ⁠ Connect with us: *⁠Follow BIZU on INSTAGRAM⁠ *⁠Follow Amanda on LINKEDIN⁠

    39 min

  4. FEB 26

    Community building as a Superpower: Repairing relationships through Sustainable Seafood with Sonia Strobel

    Sonia Strobel is the CEO & Co-Founder of Skipper Otto, a Community Supported Fishery and sustainable seafood subscription service that creates a direct connection between local fishing families and consumers, with the joint goal of protecting ocean resources and improving our local food system.   From the power of storytelling for community building, and the journey from high school teacher to CEO, to challenging industrial fish farming and leading with rocket fuel, you’re invited to join us as we dive into ‘Community building as a Superpower:  Repairing relationships through Sustainable Seafood’ with Sonia Strobel. In this episode we’ll learn about: ✏️ The key to balancing environmental stewardship & economic vitality ✏️ Why building community accelerates growth & how to start ✏️ Breaking down complex problems & the art of solving one issue at a time ✏️ Tips for telling stories that inspire change ✏️ The power of partnerships & how finding the right business partner can propel your success + ✏️ The simple framework you need to steal to align your actions to core values Learn more about Skipper Otto at www.skipperotto.com   If you enjoyed this episode please RATE, REVIEW & SUBSCRIBE. We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.   ***************   This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  Let’s work together to launch, grow or refresh your brand.  Connect with us: *Follow BIZU on INSTAGRAM *Follow Amanda on LINKEDIN

    38 min

  5. FEB 9

    Getting your 4P’s right & Scrappy Concept Testing with Suzie Yorke

    In this segment of Behind the Purpose Powered Brand, Suzie shares with Amanda why it's important for entrepreneurs to stop overthinking and start taking action, while also emphasizing the need to go slow and master the 4P fundamentals.  Suzie Yorke is the CEO & Co-Founder of The Better Chocolates, a brand on a mission to create the healthiest and most delicious functional chocolates. Suzie is also the founder & CEO behind the food start up brand ‘Love Good Fats’ where she grew revenues to over $100 million in 3 years. Listen to the full podcast interview with Suzie Yorke: ‘Healthy chocolate, fair trade farming & the 4P’s every start up brand needs’ Learn more about The Better Chocolates at ⁠www.thebetterchocolates.ca⁠ **This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch, grow or refresh your brand >> ⁠info@bizu.co⁠ Connect withAmanda:  ⁠LinkedIN⁠ And follow us on social:  ⁠Instagram⁠ | ⁠LinkedIN⁠ | ⁠YouTube⁠

    11 min

  6. JAN 29

    Beyond Philanthropy: How Commerce, Collaboration & Community Drive Impact with Noora Sharrab

    Noora Sharrab is the CEO & Co-Founder of SITTI Soap, a social enterprise lifestyle brand committed to the self-reliance of refugee and displaced communities through long-term employment opportunities and skill development training. From getting scrappy with start-up funding to employing refugees and building a social enterprise, you’re invited to join us as we dive into ‘Beyond Philanthropy:  How Commerce, Collaboration & Community Drive Impact’ with Noora Sharrab. In this episode we’ll learn about: ✏️ The transformative power of fostering hope through employment to (re)build community. ✏️ How social enterprise merges commerce with charitable principles to accelerate & amplify impact. ✏️ The importance of ethical procurement & the role of private sector companies in driving social change through conscientious business practices. ✏️ How brand collaborations enhance brand storytelling & align social impact goals with strategic business objectives. ✏️ What every entrepreneur needs to do to overcome imposter syndrome.   Learn more about SITTI Soap at www.sittisoap.com If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.   *************** This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  Let’s work together to launch, grow or refresh your brand.  Connect with us on social: *instagram/bizu.co *facebook.com/BIZUInnovation *linkedin/bizu

    41 min

  7. 12/18/2023

    Igniting Profit through Purpose: 4 Activation Strategies with Amanda Stassen

    Amanda Stassen is the Founder & Chief Strategist of BIZU Innovation Group, a strategic branding & creative agency on a mission to build better brands for a better world.  She’s also the host of the Purpose Powered Brand podcast.  On this episode, Amanda builds the business case for the profit-purpose connection and shares examples and tips for how to activate it to drive greater growth and impact in your business. From what purpose really is and the right way to take a stand, to employees as customers and telling stories that matter, you’re invited to join us as we dive into ‘Igniting Profit through Purpose: 4 Activation Strategies’ with Amanda Stassen. In this episode we’ll learn about: ✏️ Why purpose-driven brands outperform the market ✏️ A cautionary tale of inauthentic brand activism ✏️ 4 activation strategies to harness purpose for growth:  stand, people, planet & product ✏️ The risk of purpose-washing, aka ‘all talk, no walk’ ✏️ The secret to unignorable storytelling:  What every impact entrepreneur needs to know   Learn more about BIZU Innovation Group at www.bizu.co If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co   *This episode is powered by BIZU Innovation Group.  Follow us on: *instagram/bizu.co *facebook.com/BIZUInnovation *linkedin/bizu

    28 min

  8. 11/20/2023

    Empowering Human Connection by Making Social, Social Again with Thyagi DeLanerolle

    Thyagi DeLanerolle is the CEO and co founder of OOT Social, a tech startup on a mission to end loneliness by powering human connectivity. From navigating remote and hybrid work to harnessing tech for good to transform loneliness to belonging, you’re invited to join us as we dive into ‘Empowering Human Connection by Making Social, Social Again’ with Thyagi DeLanerolle. In this episode we’ll learn about: ✏️ Loneliness - The real global epidemic ✏️ Mental Health & Absenteeism in the workplace ✏️ The Future of Work: Navigating between Remote & Hybrid ✏️ The importance of belonging & how to create it in the workplace ✏️ The Science of Connection: Proximity, Interest & Intention ✏️ Next Gen AI for building bridges & starting conversations  Learn more about OOT Social at www.oot.live If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.  *This episode is powered by BIZU Innovation Group.  Follow us on: *instagram/bizu.co *facebook.com/BIZUInnovation *linkedin/bizu

    26 min
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About

Purpose Powered Brand is a podcast for leaders and brands transforming their business into a force for good. Hosted by BIZU Innovation Group founder and chief strategist, Amanda Stassen, each episode we speak with leaders who are proving that not only does purpose drive profit, but the future of our world depends on it. From experts, CEO’s, and founders, to entrepreneurs, and societal change agents, we’ll get inspired and learn how to build a business and brand that’s not only profitable, but purposefully makes people’s lives and the world better.

Information

  • Creator
    Amanda Stassen
  • Years Active
    2022 - 2024
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Amanda Stassen
  • Show Website
    Purpose Powered Brand

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