Builders and Believers

Amanda Stassen

Builders & Believers with Amanda Stassen is a show for entrepreneurs, founders, CEOs and senior leaders navigating the real decisions behind growth and impact, where belief meets execution. The show goes beyond surface-level success stories to unpack the tensions and opportunities of building, scaling and leading. Each episode features candid conversations with builders and operators, paired with strategic insight you can put to work not just in hindsight, but in the messy middle, before the outcome is clear. Because building something that matters takes both the builder and the believer.

  1. JAN 30

    From Epiphany to Enterprise: How Flow Built Conviction in a Category Ruled by Giants

    What does it take to challenge an entrenched industry without losing conviction along the way? In this episode of Builders & Believers, Amanda Stassen sits down with Nicholas Reichenbach, founder of Flow MineralWater, to explore the ideas and real decisions behind building a premium water brand in a category dominated by global giants. What began as a personal awakening evolved into a boldbet on sustainability, brand, and belief, long before the $100M IPO outcome was clear. Nicholas shares what it looked like to build and lead while the path was still unfolding, through skepticism and pressures, all while staying true to Flow’smission, ultimately growing into one of the fastest-growing premium water brands in North America. You’ll hear how Nicholas navigated: Choosing conviction over convention in a highly competitive categoryBuilding a sustainability-led brand before it was mainstreamScaling without compromising trust or authenticityMaking strategic bets when the incumbents controlled the landscape Because building something that matters takes both thebuilder and the believer. Learn more about Flow Mineral Water at www.flowhydration.com *** If this conversation resonated, follow Builders & Believers for more candid discussions exploring what it really takes to build, scale, and lead. Builders & Believers with Amanda Stassen is created by BIZU Innovation, a strategic brand and creative partner tofounders and senior leaders building growth and impact.   Learn more: BIZU.co LinkedIN: @amandastassen Instagram: @buildwithbizu

    54 min

  2. JAN 30

    The Next Chapter: Welcome to Builders & Believers

    What does it really take to build a business that performs and truly matters? Builders & Believers with Amanda Stassen is a podcast for founders, CEO’s and leaders who are daring to build what’snext with conviction, clarity and performance. In this relaunch trailer, Amanda shares how Purpose Powered Brand evolved, the why behind the new name, and whatlisteners can expect in this next chapter:  candid conversations, real strategy and the human side of leadership behind building businesses and organizations that move people and make a difference. If you’re scaling a business, leading change ornavigating the messy middle of growth this show is for you.   Follow Builders & Believers with Amanda Stassen for new episodes exploring what it really takes to build and lead what matters. *** Builders & Believers with Amanda Stassen is powered by ⁠BIZU Innovation⁠.  We’re a strategic brand consultancy and creative partner on a mission to transform business into a force for good.  Let’s work together to launch, grow or reposition your brand for impact.   Connect with Amanda on ⁠Linkedin @amandastassen⁠ or on ⁠Instagram @buildwithbizu⁠

    2 min
  3. Sekond Skin Society x Lee-Anne Reuber: Belonging, Accessibility & the Future of Health & Fitness

    04/01/2025

    Sekond Skin Society x Lee-Anne Reuber: Belonging, Accessibility & the Future of Health & Fitness

    Lee-Anne Reuber is the founder and CEO of Sekond Skin Society, a pioneering fitness company dedicated to inclusivity in the health and fitness industry. A 20-year veteran in the field of disability inclusion, Lee-Anne’s on a mission to bridge the gap between people with and without disabilities, ensuring accessibility and a sense of belonging for all through fitness. Join Amanda and Lee-Anne as they explore the challenges of creating universally accessible fitness options and how every person, at some point, will experience disability. Listen in as Lee-Anne shares insights from her personal journey on the importance of believing in your vision, the evolution of ideas and the highs and lows of searching for like-minded partners and investors. In this episode we talk about: • The world’s largest underserved minority group • Belonging as a business model • Why iterative feedback is key to universal design solutions • Embracing personal experiences as fuel for entrepreneurship Learn more about Lee-Anne and Sekond Skin Society at www.sekondskinsociety.com If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. This episode is powered by BIZU Innovation. We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good. Let’s work together to launch, grow or refresh your brand for impact. Connect with Amanda LinkedIn @amandastassen Instagram @amandastassen

    47 min
  4. Catapult Capital x Joe Jackman: Growth Levers, Canadian Market Challenges & Unlocking VC

    02/07/2025

    Catapult Capital x Joe Jackman: Growth Levers, Canadian Market Challenges & Unlocking VC

    Joe Jackman is the founder & CEO ofCatapult Capital Partners, a venture capital firm focused on enabling founders to disrupt and scale their businesses effectively. Joe is also the Founder & the Executive Chair of Jackman Reinvents, North America’s leading transformation company specializing in reinventing businesses for growth and relevance. Join Amanda and Joe, as they delve into strategies forsecuring venture capital and navigating market realities.  Listen in as Joe shares insights on the artof pitching, the importance of a founder’s vision, and the unique challenges and opportunities for Canadian entrepreneurs. In this episode we talk about: •  How to balance conviction with flexibility in pitches •   The ‘Prove & Move’ approach to success •   Navigating shiny object syndrome •   Why every entrepreneur should avoid ‘hockey stick’ growth projections Learn more about Joe and Catapult Capital Partners at www.catapultpartners.vc If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line atinfo@bizu.co. This episode is powered byBIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social: Amanda on LinkedIN  Amanda on Instagram BIZU on LINKEDIN BIZU on Instagram

    47 min
  5. Hereward Farms x Julie Thurgood-Burnett: Imposter Syndrome, Slow Growth & Taking on Clean Beauty

    01/23/2025

    Hereward Farms x Julie Thurgood-Burnett: Imposter Syndrome, Slow Growth & Taking on Clean Beauty

    Julie Thurgood-Burnett is the founder & CEO of Hereward Farms, a Canadian enterprise specializing in natural lavender-infused skincare and home products. Julie’s entrepreneurial spirit and innovative approach has seen her business grow from a crazy idea to gaining features in publications like Vogue and Vanity Fair in just four years.   Join Amanda and Julie, as they talk about how she transformed her family farm into a successful lavender-infused skincare brand amidst personal and economic challenges.  Listen in to hear some valuable lessons on balancing entrepreneurship with staying true to your brand and community.   In this episode we talk about: •  Overing imposter syndrome •  The importance of authentic branding •  How to thrive in a competitive market •  Secrets to using marketing & collaboration to drive growth   Learn more about Hereward Farms at www.herewardfarm.com   If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social: BIZU on LINKEDIN BIZU on Instagram

    46 min
  6. The Future of Health Tech: AI & Biofeedback Transforming Patient Care with Jana Rieger

    11/25/2024

    The Future of Health Tech: AI & Biofeedback Transforming Patient Care with Jana Rieger

    Jana Rieger is the CEO and co-founder of True Angle, a health tech company passionate about enhancing lives through innovative technology. From clinical research to founding a health tech enterprise, Jana shares her transformative journey aimed at improving lives through technology, particularly focusing on a condition many are unaware of—dysphagia. Listen in as Amanda & Jana explore the intersection of healthcare innovation and entrepreneurship - from the challenges of health tech adoption, to the integration of AI and machine learning to enhance health outcomes. In this episode we learn about: • What dysphagia is & it’s impact on healthcare systems •  The little-known secret to successful product adoption:  Change Management •  AI-powered biofeedback & the future of patient care •  Navigating the challenges of healthcare entrepreneurship Learn more about True Angle at www.trueanglemedical.com If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. ***** This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social: BIZU on LINKEDIN BIZU on Instagram

    33 min
  7. Building Business Out Loud: Why Unapologetic Authenticity Drives Business Success with Jake Karls

    11/11/2024

    Building Business Out Loud: Why Unapologetic Authenticity Drives Business Success with Jake Karls

    Jake Karls is the Co-Founder & Rainmaker at Mid-Day Squares, a Canadian chocolate manufacturer that creates functional chocolate bars that are ‘everything a chocolate bar isn’t and everything a protein bar wishes it was’.  What began in 2017 in their condo kitchen as a solution to mid-afternoon snack cravings, to today running their own factory, and selling over 2Million bars a month, Mid-Day Squares is redefining how to build a business in a saturated market with transparency and unapologetic authenticity.   Listen in as Amanda & Jake, talk about navigating the entrepreneurial journey, embracing failure and cultivating meaningful relationships. In this episode we learn about: •  Building authentic brands through storytelling & emotional connection •  How Mid-Day Squares turned a legal challenge into Marketing Gold •  What the Rainmaker role is & why every business needs one •  The challenges & opportunities in Canada’s Entrepreneurial landscape   Learn more about Mid-Day Squares at www.middaysquares.com   If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. ******* This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social:   BIZU on LINKEDIN BIZU on Instagram

    38 min
  8. From Brewery Waste to Baking Wonder: The Upcycling Journey of Susgrainable with Marc Wandler & Clinton Bishop

    10/25/2024

    From Brewery Waste to Baking Wonder: The Upcycling Journey of Susgrainable with Marc Wandler & Clinton Bishop

    Marc Wandler & Clinton Bishop are the co-founders of Susgrainable Health Foods, an upcycling company with a bold vision to create a world where food waste and diabetes are a thing of the past.  Harnessing the power of technology and strategic collaborations, Susgrainable transforms what was once deemed waste in the beer industry, into a fibre-rich upcycled barley flour – an  approach so innovative it’s captured the attention of Brewery Maven Manjit Minhas from Canada’s Dragon’s Den. Listen in as Amanda, Marc & Clinton dive into their journey from a student project to a thriving business that’s transforming environmental sustainability into a profitable enterprise. In this episode we learn about: The importance of having a co-founder The benefits of reverse vesting & why it’s crucial for start ups Testing vs deep diving into sales channels How to build awareness & iterate product development at the same time Learn more about Susgrainable at www.susgrainable.com If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co.   ******  This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social:   BIZU on LINKEDIN BIZU on INSTAGRAM

    46 min
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Trailer

About

Builders & Believers with Amanda Stassen is a show for entrepreneurs, founders, CEOs and senior leaders navigating the real decisions behind growth and impact, where belief meets execution. The show goes beyond surface-level success stories to unpack the tensions and opportunities of building, scaling and leading. Each episode features candid conversations with builders and operators, paired with strategic insight you can put to work not just in hindsight, but in the messy middle, before the outcome is clear. Because building something that matters takes both the builder and the believer.

Information

  • Creator
    Amanda Stassen
  • Years Active
    2022 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Amanda Stassen
  • Show Website
    Builders and Believers