37 episodes

What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits?

Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.

Purpose & Profit Podcast Dave Raley & Carly Berna

    • Business
    • 5.0 • 10 Ratings

What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits?

Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.

    How Disney Got It’s Magic Back

    How Disney Got It’s Magic Back

    Today’s episode is about making magic – or rather, how to get the magic back when it’s been lost. Every organization and institution goes through periods when it loses the “magic” that made it great in the first place.

    Dave and Carly dive deep into a dark period in one of the most famous companies in the world – Disney. The duo dives into the lessons that leaders can apply from a time when Disney rediscovered and restored its focus on its core driver.

    Topics Include


    The surprising power in answering the question “what business are you in?”


    The concept of a Core Driver in mission and in leadership to power an organization’s health and vitality.


    Disney CEO Bob Iger’s realization that the company had lost its magic. 


    How Disney got its magic back by charting a new path into the future. 



    We hope you enjoy our conversation!

    Article: How Disney Got its Magic Back ✨

    https://www.imago.consulting/articles/how-disney-got-its-magic-back 

    Season Four of the Purpose & Profit Podcast is brought to you by:

    IMAGO CONSULTING

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

    VIRTUOUS

    Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. 

    MASTERWORKS

    At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

    • 32 min
    Leadership Lessons from Blockbuster, Boston Market, and Compassion International

    Leadership Lessons from Blockbuster, Boston Market, and Compassion International

    Today’s conversation is about creating an atmosphere for success in nonprofits and for-profit organizations. 

    Join Dave and Carly as they welcome guest Tom Beck. Tom has more than thirty years of leadership experience. His operational experience ranges from innovating in the video rental business to opening one of the first three Blockbuster Stores in the Midwest to building the Boston Market and Einstein Bagels franchises. 

    Tom now serves with Compassion International as Chief People and Culture Officer, helping to guide the international charity as they empower local churches to provide individualized and holistic care to children in poverty so they are free to learn, grow, play, and dream.

    Discussion Topics:


    Hire people smarter than yourself. Don’t be your own limiting constraint.


    How non-profits can learn from large companies.


    Resources to help you grow your perspective on people and culture.


    Tom’s decades of experience in leadership at Blockbuster, Boston Chicken, Einstein Bagel, and Compassion International.



    We hope you enjoy our conversation with Tom Beck!

    You can learn more about Compassion International at www.compassion.com and connect with Tom at www.linkedin.com/in/tom-beck-28909229. 

    Season Four of the Purpose & Profit Podcast is brought to you by:

    MASTERWORKS

    At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    VIRTUOUS

    Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at ⁠www.virtuous.org⁠ and download your free Nonprofit CRM Checklist at ⁠www.virtuous.org/checklist⁠. 

    IMAGO CONSULTING

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

    • 44 min
    Purpose-Driven Leadership: Navigating Redemptive Entrepreneurship and Impact-Driven Business

    Purpose-Driven Leadership: Navigating Redemptive Entrepreneurship and Impact-Driven Business

    Today's episode is about redemptive entrepreneurship and creating impact-driven businesses and nonprofits.

    Join Dave and Carly as they welcome guest Dan Reed, a partner at Praxis Capital. Praxis is a venture-building ecosystem with a redemptive imagination, supporting founders, funders, and innovators motivated by faith to address the major issues of our time. Dan is inspired by the potential of generous, forward-thinking capital to catalyze cultural transformation. 

    The group discusses the concept of redemptive entrepreneurship and ventures, exploring the importance of leadership qualities and ethical extremes within nonprofits and the business realm. Redemptive entrepreneurship emerges as a beacon of hope as the philanthropic world has been suffering in the last couple of years. Dan goes into the discernment between market and redemptive opportunities in entrepreneurship.

    Topics covered:


    The importance of invaluable qualities of redemptive leadership in both nonprofit and business contexts


    The power of the redemptive entrepreneurship method that aims to mend a broken system


    Creative problem-solving and ethical business practices


    How imagination-driven collaboration between nonprofit, business, and funder leaders can address social issues.


    Looking at how corporations can take responsibility for social and economic issues and the impact they have had. (EX. Patagonia) 



    We hope you enjoy our conversation with Dan Reed!

    Season Four of the Purpose & Profit Podcast is brought to you by:

    IMAGO CONSULTING

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

    VIRTUOUS

    Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. 

    MASTERWORKS

    At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

    • 50 min
    Culture Built My Brand: Navigating Transformation

    Culture Built My Brand: Navigating Transformation

    Today's episode is about creating an intricate relationship between brand and culture.

    Join Dave and Carly as they welcome guest Ted Vaughn, Partner at Historic Agency, author of Culture Built My Brand, and the host of the Future Nonprofit Podcast. He has worked with hundreds of organizations, guiding them through the intricacies of brand-building and executive leadership. Ted’s role as the leader of client transformation at Historic underscores his commitment to helping both for-profit and nonprofit brands thrive in today's dynamic landscape.

    The group talked about Ted's expertise and research on executive leadership, brand development, and organizational transformation. With his knowledge from decades of experience, Ted shares invaluable insights about how to transform any organization through brand and culture. 

    Today's Topics: 


    How to bridge culture and brand in your organization


    How Gen. Z can change and innovate the giving world


    How humor and entertainment can showcase examples for both the nonprofit and for-profit sectors


    Takeaways from Ted’s book and years of experience in marketing and nonprofit work.



    You can connect with Ted at www.linkedin.com/in/tedvaughn, Historic at https://makehistoric.com, and find his podcast at www.futurenonprofit.com. 

    We hope you enjoy our conversation with Ted Vaughn!

    Season Four of the Purpose & Profit Podcast is brought to you by:

    VIRTUOUS

    Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. 

    MASTERWORKS

    At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    IMAGO CONSULTING

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

    • 41 min
    The Generosity Crisis and Unleashing Radical Connection

    The Generosity Crisis and Unleashing Radical Connection

    Today's conversation covers everything from The Generosity Crisis to unleashing radical connection, moving from heart to wallet, and how artificial intelligence is transforming the nonprofit world.

    Join Dave and Carly as they welcome guest Nathan Chappell, the co-author of the award-winning book The Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges. With over two decades of nonprofit leadership experience,  Nathan is on a mission to reignite generosity and transform the future of fundraising through responsible AI.

    The group discusses the evolving playbook of philanthropy and the intersection of the heart, wallet, and radical connection in both nonprofit and for-profit organizations. The non-profit sector led the charge for decades, starting with the heart. Today, many for-profit organizations, from Tesla to Patagonia, have perfected the playbook of connecting the heart and the wallet.  

    Today's topics: 


    The Generosity Crisis and trends in declining giving from individuals. 


    Implications on for-profit and non-profit sectors, and illustrating the concept of radical connection. 


    Ways to build connections between non-profit causes, communities, and for-profit brands. 


    The impact of radical connection and the role that AI plays.



    We hope you enjoy our conversation with Nathan Chappell!

    You can learn more about Nathan at www.chappell-crimmins.com and DonorSearch at www.donorsearch.net. 

    Season Four of the Purpose & Profit Podcast is brought to you by:

    IMAGO CONSULTING

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at ⁠www.imago.consulting⁠ and subscribe at ⁠www.imago.consulting/wavereport⁠.

    MASTERWORKS

    At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    VIRTUOUS

    Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. 

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

    • 42 min
    Unlocking Subscriptions with Robbie Kellman Baxter: Strategies for Sustainable Revenue and Customer Engagement

    Unlocking Subscriptions with Robbie Kellman Baxter: Strategies for Sustainable Revenue and Customer Engagement

    Today's first episode of Season 4 is about understanding the subscription economy and how companies have changed over the years.

    Join Dave and Carly as they welcome guest Robbie Kellman Baxter, the author of two books, including “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave” and “The Membership Economy.”

    Robbie has worked on subscription programs with renowned organizations like Netflix, the NBA, Microsoft, and The Wall Street Journal.

    Kellman Baxter is the host of “Subscription Stories,” where she interviews business leaders about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

    Topics in today’s episode include:


    The best examples of for-profit and non-profit subscriptions. 


    How the world of subscriptions has changed over the past ten years.


    Advice for anyone starting a subscription at a for-profit or non-profit. 


    Robbie’s experience and knowledge from 20 years in the industry and having worked with over 100 companies.



    To learn more about Robbie, check out her website here:  https://robbiekellmanbaxter.com/ 

    We hope you enjoy our conversation with Robbie Kellman Baxter!

    Season Four of the Purpose & Profit Podcast is brought to you by:

    MASTERWORKS

    At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    VIRTUOUS

    Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. 

    IMAGO CONSULTING

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

    • 47 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

TWT1950 ,

Great Podcast - Great Hosts

I recently learned about the Purpose and Profit Podcast. Today I downloaded the most recent episode and listened as I rode my bicycle. I love the energy of the hosts and the rapport they have with each other. I learned a lot about marketing, especially contemporary marketing from their guests. Keep up the good work.

Thrive55 ,

Great podcast

I really enjoyed the episode about machine learning and artificial intelligence. It’s great to hear how these tools are being used in business today. Thank you for this great discussion.

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