14 min
“Putting human nature back into data” A conversation with David Allison. The Talking Point: The IMEX Group Podcast
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- Business
Today in our episode we’re talking about putting human nature back into data with David Allison, Founder, The Valuegraphics Database, the first global database built to predict and influence the behavior of entire target audiences. You’ll take away insights including:
How traditional demographics no longer work for us – as David says, we’re all the same age now!
Why focussing on values over demographics can save you money
How crises can impact a person’s values
What factors can motivate a person who strongly values environmentalism
How can values-thinking help businesses during the pandemic
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David Allison will be speaking at PlanetIMEX, the October edition. Stay tuned here: https://planetimex.com/
David Allison will be presenting “The Breakthrough Power of Shared Values - What Buttons to Push” during MPI’s WEC Grapevine. Learn more: http://wec.mpiweb.org/events/wec-grapevine/event-summary-baa585d4178443e383611e83429edcdf.aspx
The Valuegraphics Database: https://valuegraphics.com/
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If you're interested in learning more about IMEX, our events, our values and why we call our company 'The heartbeat of the global business events community', visit our website: www.imexexhibitions.com. Facebook: www.facebook.com/IMEXGroup/, LinkedIn: www.linkedin.com/company/imex/, Twitter: www.twitter.com/IMEX_Group, Instagram: www.instagram.com/imex_group/. We’re here to serve and we like to have fun doing so. If that sounds like you, be sure to follow us.
Today in our episode we’re talking about putting human nature back into data with David Allison, Founder, The Valuegraphics Database, the first global database built to predict and influence the behavior of entire target audiences. You’ll take away insights including:
How traditional demographics no longer work for us – as David says, we’re all the same age now!
Why focussing on values over demographics can save you money
How crises can impact a person’s values
What factors can motivate a person who strongly values environmentalism
How can values-thinking help businesses during the pandemic
---
David Allison will be speaking at PlanetIMEX, the October edition. Stay tuned here: https://planetimex.com/
David Allison will be presenting “The Breakthrough Power of Shared Values - What Buttons to Push” during MPI’s WEC Grapevine. Learn more: http://wec.mpiweb.org/events/wec-grapevine/event-summary-baa585d4178443e383611e83429edcdf.aspx
The Valuegraphics Database: https://valuegraphics.com/
---
If you're interested in learning more about IMEX, our events, our values and why we call our company 'The heartbeat of the global business events community', visit our website: www.imexexhibitions.com. Facebook: www.facebook.com/IMEXGroup/, LinkedIn: www.linkedin.com/company/imex/, Twitter: www.twitter.com/IMEX_Group, Instagram: www.instagram.com/imex_group/. We’re here to serve and we like to have fun doing so. If that sounds like you, be sure to follow us.
14 min