Question the Question Curioso

Thanks to both Pip Stocks and Chris Maxwell for their time and their insights on in-housing insights:



you can get in touch with Pip to learn more about her amazing ResTech platform Hearsay via LinkedIn: https://www.linkedin.com/in/pipstocks/



or check out the Hearsay website at https://hearsay.io/



You can follow Maxy's great content on in-house agencies on LinkedIn https://www.linkedin.com/in/chris-maxwell1/



tap into great content about in-housing from the InHouse Agency Council here: https://www.ihac.com.au/



or learn more about Maxy's company -lution, here: https://lutionhq.com/



Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/

For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/ or check out https://curioso.ltd

Thanks to both Henry Innis and Uzma Rauf for their time and their insights on MROI:


you can get in touch with Uzma to learn more about her new venture, Khatanalytics via LinkedIn: https://www.linkedin.com/in/uzmarauf/
or check out the Khatanalytics website at https://www.khatanalytics.com/
you can follow Henry on LinkedIn https://www.linkedin.com/in/henryinnis/
or learn more about Mutiny's WarChest soluiton here: https://mutiny.group/

Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/

For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/

Thanks to David Moran for his time, friendship and sharing the Eversight story: you can get in touch with David to talk about price, promos and the challenges of changing an industry, via LinkedIn: https://www.linkedin.com/in/davidcmoran/

Check out more about Eversight Labs here: https://www.linkedin.com/company/eversight/

David mentioned one of our shared favourite books, which sparked the initial experiments that led to Eversight's new approach. In case you didn't already read it...


Thinking, Fast & Slow (Daniel Kahneman): https://www.amazon.com.au/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576/

Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/

For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/

Thanks to Adam Alter for his time and insights: you can get in touch with Adam to talk about behavioral science (or distance running!) via LinkedIn: https://www.linkedin.com/in/adam-alter-4120871a/

Check out Adam's books, which are both favourites of mine:


Drunk Tank Pink: https://www.amazon.com.au/Drunk-Tank-Pink-Unexpected-Forces/dp/B00NPBF8T4/
Irresistible: https://www.amazon.com.au/Irresistible-addicted-technology-yourself-free/dp/1784701653/

Keen to update your behavioral science library? Adam Alter recommended these new additions to your bookshelf:


Noise (Kahneman, Sibony & Sunstein): https://www.amazon.com.au/Noise-Daniel-Kahneman/dp/0008309000/
The Psychology of Money (Morgan Housel): https://www.amazon.com.au/Psychology-Money-Timeless-Lessons-Happiness/dp/B08D9VCHD8/

Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/

For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/

Thanks to Tom Ellis for his time and insights: you can get in touch with Tom, or learn more about Brand Genetics via LinkedIn: https://www.linkedin.com/in/tomellisbrandgenetics/

Keen to learn more on forecasting? Tom recommended picking up a copy of Superforecasting by Phil Tetlock: https://www.amazon.com.au/Superforecasting-Science-Prediction-Philip-Tetlock/dp/0804136718

Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/

For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/