17 episodes

Essays often centering on the impact marketing and media have on culture, and vice versa.

Ramblings by Mason Pelt (Podcast‪)‬ Unknown

    • News

Essays often centering on the impact marketing and media have on culture, and vice versa.

    AI Enabled Greed And Stupidity

    AI Enabled Greed And Stupidity

    The content units mindset makes AI replacing human writers inevitable. This AI future won’t just replace writers, when the goal is churning out more content units, ever cheaper, every creative is on the chopping block. The sword that will cut their jobs is being forged with their work.

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    The Advertising Pyramid Scheme

    The Advertising Pyramid Scheme

    The advertising economy is starting to resemble a collection of interconnected multi-level marketing schemes. Some kind of intermediary firm sits atop each pyramid brokering the serving of ads to eyeballs. Under that are ad agencies, and tech firms that work on sales and bid management. The bottom are ad buyers, perhaps too few to sustain […]

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    The Business of Helping Build Businesses

    The Business of Helping Build Businesses

    This goes out to freelancers and those who run professional service companies. Are you building a business or helping others build theirs? It can be both. But that requires awareness, caution, and focus. 

    The post The Business of Helping Build Businesses appeared first on Mason Pelt.

    BuzzFeed News And Twitter Blues

    BuzzFeed News And Twitter Blues

    To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you’ll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People will pay more for a worse product if they think the brand is better. […]

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    Brands As People, People As Brands

    Brands As People, People As Brands

    People strive to be brands creating a loss of self, and often a loss of any potential brand. Brands try to be people, in programmatic and contrived ways. Both are organic as a Twinkie asking how the fellow kids are doing.


    On a call for a long-dead startup building its empire on Google+, someone, a person, objected to being paid to appear in a commercial promoting a class they sold because of how it would impact their brand. They were a chef, not a famous one. But in July of 2011, they had quickly amassed a following of about 6,000 in under a month on the hot emerging social network that was Google+, and they believed fame was on the horizon.

    The post Brands As People, People As Brands appeared first on Mason Pelt.

    Get Woke, Gain Earned Media Coverage

    Get Woke, Gain Earned Media Coverage

    Get woke go broke, rhymes. It is, however, a stupid criticism nearly every time I’ve heard it applied to a company’s advertising. The exceptions are when the criticism of wokeness is a criticism of the messaging and placement. Or when a company is truly ideologically motivated, but the latter is rare. In almost every example […]

    The post Get Woke, Gain Earned Media Coverage appeared first on Mason Pelt.

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