Ramblings by Mason Pelt (Podcast)

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Writer, Filmmaker, and Advocate for Public Health, and Privacy

  1. 05/26/2023

    AI Enabled Greed And Stupidity

    The content units mindset makes AI replacing human writers inevitable. This AI future won’t just replace writers, when the goal is churning out more content units, ever cheaper, every creative is on the chopping block. The sword that will cut their jobs is being forged with their work. The post AI Enabled Greed And Stupidity appeared first on Mason Pelt.

  2. 05/17/2023

    The Advertising Pyramid Scheme

    The advertising economy is starting to resemble a collection of interconnected multi-level marketing schemes. Some kind of intermediary firm sits atop each pyramid brokering the serving of ads to eyeballs. Under that are ad agencies, and tech firms that work on sales and bid management. The bottom are ad buyers, perhaps too few to sustain […] The post The Advertising Pyramid Scheme appeared first on Mason Pelt.

  3. 05/04/2023

    The Business of Helping Build Businesses

    This goes out to freelancers and those who run professional service companies. Are you building a business or helping others build theirs? It can be both. But that requires awareness, caution, and focus.  The post The Business of Helping Build Businesses appeared first on Mason Pelt.

  4. 04/24/2023

    BuzzFeed News And Twitter Blues

    To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you’ll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People will pay more for a worse product if they think the brand is better. […] The post BuzzFeed News And Twitter Blues appeared first on Mason Pelt.

  5. 04/17/2023

    Brands As People, People As Brands

    People strive to be brands creating a loss of self, and often a loss of any potential brand. Brands try to be people, in programmatic and contrived ways. Both are organic as a Twinkie asking how the fellow kids are doing. On a call for a long-dead startup building its empire on Google+, someone, a person, objected to being paid to appear in a commercial promoting a class they sold because of how it would impact their brand. They were a chef, not a famous one. But in July of 2011, they had quickly amassed a following of about 6,000 in under a month on the hot emerging social network that was Google+, and they believed fame was on the horizon. The post Brands As People, People As Brands appeared first on Mason Pelt.

  6. 04/11/2023

    Get Woke, Gain Earned Media Coverage

    Get woke go broke, rhymes. It is, however, a stupid criticism nearly every time I’ve heard it applied to a company’s advertising. The exceptions are when the criticism of wokeness is a criticism of the messaging and placement. Or when a company is truly ideologically motivated, but the latter is rare. In almost every example […] The post Get Woke, Gain Earned Media Coverage appeared first on Mason Pelt.

  7. 04/07/2023

    A Blue Check On A Pike Warns Us Not To Give Up The Web

    Today is my seventh day of Twitter limbo. On March 31st, I became Elon Musk's mother for several hours. But the account was put into a type of quarantine. My username replaced by a dot, my photo removed, I cannot log in. But my profile, with the years-old blue check still stands like a head on a pike warning others that Elon Musk has mommy issues. The post A Blue Check On A Pike Warns Us Not To Give Up The Web appeared first on Mason Pelt.

    7 min

  8. 04/03/2023

    Stephen King’s Happiness Is A Twitter Success Metric

    As a writer, Stephen King is famous, prolific, and respected. He's published over 70 novels, novellas, and non-fiction books. Whatever brain chemicals Stephen King gets from using Twitter is all he receives from his free work to add value to the platform. Since King has perhaps the fewest reasons to use Twitter of any famous person on earth, his happiness should literally be a Twitter success metric. The post Stephen King’s Happiness Is A Twitter Success Metric appeared first on Mason Pelt.

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Writer, Filmmaker, and Advocate for Public Health, and Privacy

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