Ramping Your Brand With Dr. James F. Richardson The Food Institute Podcast

Dr. James F. Richardson joined the Food Institute Podcast, hosted by managing partner and CEO Brian Choi to discuss his new book, Ramping Your Brand. The two discuss lapses in market research for emerging brands, focusing on the data rather than individual success stories, and what types of products could be in demand in the future. Additionally, the conversations cover topics including leadership, business culture, and product design.