Balancing Legacy and Innovation at Del Monte
Is it possible to balance a legacy brand and innovative ideas for a food company? Bibie Wu, chief communications and technical development officer with Del Monte, shares how her company respects its past while looking to the future, and how her dual roles in marketing and product development inform each other and improve the company. More About Bibie Wu: Bibie leads marketing, corporate communications, investor relations, environmental, social & governance, and product and packaging R&D for Del Monte Foods’ powerful portfolio of brands. She has over 20 years of CPG marketing leadership experience with many well-known and respected brands at General Mills and Campbell’s, and laundry and home care at Henkel. Prior to joining the company in 2018, Bibie served as VP of Marketing, Head of Laundry Conditioners and Home Care at Henkel. She was also responsible for Henkel’s omni-channel and visual branding departments. She is a graduate of Amherst College and received an MBA from Dartmouth. More About Del Monte Foods: For more than 138 years, Del Monte Foods has been driven by our mission to nourish families with the earth's goodness. As the original plant-based food company, we're always innovating to make nutritious and delicious foods more accessible to consumers across our portfolio of beloved brands, including Del Monte®, Contadina®, College Inn®, Kitchen Basics®, JOYBA®, Take Root Organics™ and S&W®. We believe that everyone deserves great tasting food they can feel good about, which is why we grow and produce our products using sustainable and earth-friendly practices for a healthier tomorrow. Del Monte Foods Corporation II Inc. is the U.S. subsidiary of Del Monte Pacific Limited (Bloomberg: DELM SP, DELM PM) and is not affiliated with certain other Del Monte companies around the world, including Fresh Del Monte Produce Inc., Del Monte Canada, Del Monte Asia Pte. Ltd., Conagra/Productos Del Monte, or Del Monte Panamerican. For more information about Del Monte Foods and our products, please visit www.delmontefoods.com or www.delmonte.com.
