29 episodes

The Ranking Revolution Podcast is the source for strategies and ideas for SEO, growth, and business.

Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth.

Each episode is a deep dive into the tactics and strategies employed by the masters in the industry.

And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume.

I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.

Ranking Revolution Doug Cunnington, PMP

    • Business

The Ranking Revolution Podcast is the source for strategies and ideas for SEO, growth, and business.

Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth.

Each episode is a deep dive into the tactics and strategies employed by the masters in the industry.

And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume.

I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.

    29. Scaling and Growth Tips | Doug Cunnington

    29. Scaling and Growth Tips | Doug Cunnington

    I share insights and lessons on scaling a business, drawing from my extensive background as a Project Management Professional (PMP) and experiences with consulting and entrepreneurship. I cover the pros and cons of scaling, including potential revenue and efficiency gains, alongside the challenges, such as increased complexity and potential for inefficiency. 
    00:00 Welcome to the Ranking Revolution Podcast
    00:11 Scaling Your Business: Dreams vs. Realities
    00:32 Doug Cunnington's Journey: From PMP to Entrepreneur
    02:44 The Pros and Cons of Scaling Your Business
    08:41 Common Mistakes When Scaling and How to Avoid Them
    22:10 Identifying the Right Time to Scale Your Business
    32:20 Final Thoughts and Next Steps

    ⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support. 

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify. 

    Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.
    📧 Oh yeah. Sign up for the email list too! 
    🔥 You’re awesome & have a great day!

    • 33 min
    28. Effective Influencer Marketing Campaigns, Semrush | Fernando Angulo | Part 2

    28. Effective Influencer Marketing Campaigns, Semrush | Fernando Angulo | Part 2

    Fernando discusses the intricacies of effective influencer marketing campaigns. He provides detailed insights into setting clear goals, understanding your audience, choosing the right influencers, and developing a comprehensive campaign strategy.
    He introduces SEMrush's latest tool updates, highlighting daily data monitoring to help businesses track competitor activities and adjust strategies in real-time. Try SEMrush's full-access trial and connect with Fernando on LinkedIn for further engagement.
    🔥 Check out Semrush on a free trial! (affiliate link so I get a commission if you buy)
    Fernando on Linkedin
    00:00 Effective Influencer Marketing Strategies03:08 Launching a Successful Influencer Campaign: Tips and Tricks03:41 Crafting the Perfect Influencer Campaign: Goals, Audience, and Research07:00 Developing a Clear Campaign Strategy and Execution10:04 Exploring Non-ROI Driven Campaigns: Creativity Over Conversion16:43 Leveraging Digital Marketing Tools for Enhanced Online Visibility21:38 Understanding Data Sources and Ensuring Data Privacy

    ⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support. 

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify. 

    Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.
    📧 Oh yeah. Sign up for the email list too! 
    🔥 You’re awesome & have a great day!

    • 27 min
    27. SEO & Marketing 2024, Semrush | Fernando Angulo | Part 1

    27. SEO & Marketing 2024, Semrush | Fernando Angulo | Part 1

    Fernando Angulo talks about trends for SEO & Marketing in 2024 including:- the importance of setting clear goals- identifying target audiences- optimizing websites- utilizing content marketing.
    And, he emphasizes the need for regular site, backlink, and content audits, while detailing practical steps to enhance web visibility and profitability.
    🔥 Check out Semrush on a free trial! (affiliate link so I get a commission if you buy)
    Fernando on Linkedin
    00:00 Introduction02:27 The Evolution of SEO and Fernando's Early Experiences05:33 Joining SEMrush: A Turning Point07:10 Growth and Expansion of SEMrush09:21 Insights into Competitive Intelligence and Market Research10:12 Practical Applications of SEMrush Data18:44 Step-by-Step SEO and Marketing Strategy for Success30:08 Troubleshooting and Optimizing Client Strategies

    ⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support. 

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify. 

    Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.
    📧 Oh yeah. Sign up for the email list too! 
    🔥 You’re awesome & have a great day!

    • 37 min
    26. Avoid Burnout as a Content Creator | Doug Cunnington

    26. Avoid Burnout as a Content Creator | Doug Cunnington

    I talk about strategies to avoid burnout for content creators and online business operators. Drawing inspiration from YouTubers who quit due to burnout, I emphasize the importance of doing work that is enjoyable, setting clear boundaries between work and personal life, taking breaks, maintaining a small team for manageability, and focusing on sustainability over chasing trends. 
    00:00 Welcome00:23 The Burnout Epidemic Among YouTubers00:32 Creating Content You Love: The Key to Avoiding Burnout01:18 The Perils of Chasing Views and Building Large Teams04:13 Sustainability and Enjoyment: The Core of Content Creation05:05 The Trap of Audience Capture and Its Consequences08:21 Practical Tips for Avoiding Burnout and Ensuring Longevity11:18 Quality Over Perfection: Finding the Right Balance12:45 Adding Variety to Prevent Creative Monotony

    ⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support. 

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify. 

    Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.
    📧 Oh yeah. Sign up for the email list too! 
    🔥 You’re awesome & have a great day!

    • 14 min
    25. Newsletters & YouTube | Jared Bauman | Part 2

    25. Newsletters & YouTube | Jared Bauman | Part 2

    I talk with Jared Bauman about building a personal brand through his project, Weekend Growth. Bauman describes Weekend Growth as his avenue for sharing SEO strategies, project updates, organic growth tips, and more, balancing this personal brand initiative with running an SEO agency and hosting the Niche Pursuit Podcast.
    Jared shares insights on managing an engaged email newsletter, content creation challenges, and the journey of adapting to YouTube.
    🔥 Connect with Jared!https://201creative.com/https://weekendgrowth.com/https://www.youtube.com/@weekendgrowthhttps://jaredbauman.com/
    00:00 Introduction to Part Two with Jared Bauman01:07 The Strategy Behind Weekend Growth and Its Impact05:01 Exploring the Success and Challenges of Email Newsletters15:50 Transitioning to YouTube: A New Challenge17:41 Reflecting on Public Speaking and YouTube Differences29:34 Future Directions for Weekend Growth33:13 Final Thoughts and Where to Find Jared

    ⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support. 

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify. 

    Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.
    📧 Oh yeah. Sign up for the email list too! 
    🔥 You’re awesome & have a great day!

    • 34 min
    24. A day in the life at an SEO Agency | Jared Bauman | Part 1

    24. A day in the life at an SEO Agency | Jared Bauman | Part 1

    In this episode,   Doug talks with Jared Bauman, CEO of 201 Creative, covering the intricacies of running an SEO agency and the nuances of building a personal brand via newsletters and YouTube.
    The first part of the interview focuses on 'A Day in the Life of Running an SEO Agency,' where Jared shares insights into client management, team dynamics, business development, and the challenges of SEO work. 
    🔥 Connect with Jared!https://201creative.com/https://weekendgrowth.com/https://www.youtube.com/@weekendgrowthhttps://jaredbauman.com/
    00:00 Welcome & Podcast Overview00:46 Meet Jared Bauman: SEO Expert and Entrepreneur01:38 Deep Dive into Running an SEO Agency02:53 Exploring the Specialization in SEO Services05:23 Clientele and Business Model Insights07:37 The Founding Story and Team Dynamics09:38 Remote Work and Team Structure13:12 Jared's Personal Work Routine and Productivity Tips19:35 Handling Client Priorities and Fires19:47 Mastering Prioritization and Delegation22:49 The Eisenhower Matrix: A Game-Changer in Productivity25:14 Client Interaction Strategies for Optimal Service31:21 Deep Dive into SEO: Strategies and Client Types37:54 The Art of Client Management in SEO40:18 Wrapping Up and Looking Ahead

    ⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support. 

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify. 

    Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.
    📧 Oh yeah. Sign up for the email list too! 
    🔥 You’re awesome & have a great day!

    • 41 min

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