Real Time Strategy TriplePoint
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- Leisure
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Real Time Strategy is a biweekly podcast examining the gaming industry through the lens of public relations. We touch on everything from pitches to PlayStations, sharing our tricks of the trade and identifying PR in your everyday gaming.
Real Time Strategy is produced by TriplePoint, the leading PR and influencer marketing agency in video games.
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How To Cook and Find Your Brand With Andy Lunique, Author of The Ultimate Gamers Cookbook
Andy Lunique wears many hats as a cook, author, and influencer marketing expert in the games industry, and he combined those skills to write “The Ultimate Gamers Cookbook” and “Diablo: The Official Cookbook.” Andy joins Kaitlyn and Sam to discuss how he crafts gaming-friendly recipes, how influencers (including himself) find their brand, and how to reach people without losing authenticity.
Timecodes:
00:00:00 – Intro
00:02:18 – Andy’s Go-To Game Night Meal
00:09:33 – Andy’s Love (and Advice) for Pancakes
00:15:11 – Writing The Ultimate Gamers Cookbook
00:27:53 – Why Are Food and Gaming Synonymous?
00:34:28 – Key Learnings from Andy’s First Two Cookbooks
00:49:43 – How Andy Applied Influencer Marketing to His Book
01:00:21 – How Creators Find Their Brand
01:13:25 – How Andy Keeps Up with the Creator Space
01:20:28 – How Andy Stays Motivated
01:23:06 – Outro
Buy The Ultimate Gamers Cookbook on Amazon, or get a signed copy here. Follow Andy on Twitter @AndyLunique and on TikTok @Andy_Lunique.
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively. -
Call of Duty Coming Day One to Game Pass, IGN Acquires Gamer Network
Microsoft is betting big on Game Pass by adding Call of Duty: Black Ops 6 to the service at launch. Kaitlyn and Sam discuss what this means for Microsoft’s publishing strategy, Xbox’s upcoming showcase, and the price of Game Pass. Then they break down how IGN Entertainment’s acquisition of Gamer Network affects games media.
Timecodes:
00:00:00 – Intro
00:03:37 – Assassin’s Creed Shadows Announced
00:06:40 – Call of Duty: Black Ops 6 Launching on Game Pass
00:11:03 – What Does This Mean for Call of Duty Sales?
00:17:51 – What Does This Mean for the Microsoft Showcase?
00:25:04 – Will Game Pass’ Price Increase?
00:33:45 – IGN Entertainment Acquires Gamer Network
00:50:34 – Outro
Stories discussed:
The Verge – Microsoft confirms Call of Duty: Black Ops 6 is coming to Xbox Game Pass
Wall Street Journal – Microsoft Plans Boldest Games Bet Since Activision Deal, Changing How ‘Call of Duty’ Is Sold
GamesIndustry.biz – IGN Entertainment acquires Eurogamer, GI, VG247, Rock Paper Shotgun and more
Game Developer – IGN Entertainment buys GamesIndustry, RockPaperShotgun, other Gamer Network outlets
Game Developer – Reedpop looking to sell Eurogamer, GI.biz parent company Gamer Network
Video Games Industry Memo – IGN buys Gamer Network
Media discussed:
“Parable of the Sower” by Octavia E. Butler
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively. -
Crash Course on the Games Business with Joost van Dreunen
Joost van Dreunen knows the games industry. He literally wrote the book on the business of video games (One Up: Creativity, Competition, and the Global Business of Video Games), and with his next book on the horizon, he joins Kaitlyn and Sam to discuss how gaming has changed since One Up was published in 2020, why so many layoffs are happening, and why the industry is pivoting to “games as a platform.”
Timecodes:
00:00:00 – Intro
00:03:07 – Joost’s Favorite Games
00:09:26 – Joost Explains One Up: Creativity, Competition, And The Global Business Of Video Games
00:12:21 – Why Study The Business Of Video Games?
00:24:44 – How the Industry Has Changed Since 2020
00:31:17 – The Difference Between Games As A Service And Games As A Platform
00:50:45 – What’s the Future of the Apple Vision Pro?
01:02:22 – What Makes Joost Optimistic About the Future of Gaming?
01:07:27 – Outro
Stories discussed:
VentureBeat – How data can help you understand the game industry | Joost Van Dreunen interview
Buy Joost’s book on Amazon, Audible, or Audiobooks, subscribe to his newsletter here, and follow him on Twitter and LinkedIn.
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively. -
Xbox Closes Four Studios, Nintendo Confirms Next Console, and Our Final Fallout Thoughts
Microsoft closed a number of Bethesda studios, including Redfall maker Arkane Austin and Hi-Fi Rush developer Tango Gameworks. Kaitlyn and Sam discuss the implications behind the closures, why these ones were a shock even amongst many closures and layoffs, and what the upcoming Xbox Showcase will look like. The duo also touch on the Nintendo Switch 2 update from Nintendo as well as a spoiler discussion on the finale of Prime Video’s Fallout series and what they’re looking forward to in Season 2.
Timecodes:
00:00:00 – Intro
00:02:43 – Microsoft Closes Multiple Studios
00:06:35 – Why Close Hi-Fi Rush Studio Tango Gameworks?
00:25:07 – How Will Xbox Handle Its June Showcase?
00:29:05 – Nintendo Confirms Switch Successor
00:36:50 – What Will Nintendo Release This Fall?
00:42:00 – Fallout TV Series Finale Review
00:54:17 – Favorite Episodes of the Show
01:03:28 – Outro
Stories discussed:
IGN – Microsoft Closes Redfall Developer Arkane Austin, Hi-Fi Rush Developer Tango Gameworks, and More in Devastating Cuts at Bethesda
Bloomberg – Microsoft’s Xbox Is Planning More Cuts After Studio Closings
The Verge – Microsoft completes Activision Blizzard acquisition, Call of Duty now part of Xbox
Gamesindustry.biz – What do studio closures mean for Xbox strategy? | Opinion
Gamesindustry.biz – Nintendo profits rise to $6.2bn ahead of quiet year
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively. -
TikTok Faces Ban, Escape from Tarkov Upsets Players, and Fallout 4’s Next-Gen Update
TikTok is facing a U.S. ban, so what does that mean for influencers, marketers, gaming fans, and the future of short-form video? Kaitlyn and Sam answer that question, as well as explain Escape From Tarkov’s bad week and their thoughts on Fallout’s fifth episode and Fallout 4’s next-gen update.
Timecodes:
00:00:00 – Intro
00:03:19 – What’s the Future of TikTok With the U.S. Ban Looming?
00:15:10 – Potential Effects of the Ban
00:22:03 – How Influencers Will Be Affected
00:26:19 – Escape From Tarkov’s DLC Controversy
00:45:25 – Fallout Episode 5 Recap
00:52:53 - Fallout 4’s Next-Gen Update
01:03:48 – Outro
Stories discussed:
CBS News – TikTok ban measure signed by Biden. Here's what could happen next.
CBS News – After Biden signs TikTok ban into law, ByteDance says it won't sell the social media service
GamesIndustry.biz – The US is banning TikTok, could Fortnite and League of Legends be next?
TechCrunch – Gen Z is losing its political voice on social media
PC Gamer – Escape From Tarkov players rage as developers lock co-op PvE behind a new $250 edition, then say they'll offer previous buyers access for just 6 months (Updated)
PC Gamer – How Escape From Tarkov wiped out years of goodwill in one catastrophic week
IGN – Escape From Tarkov Dev's 'Shameless' Controversy Response Called Out By Fans and Esports Company
IGN – Escape From Tarkov Rival Gray Zone Warfare Shoots to Top of Steam Sales But Reviews are 'Mixed'
TechRadar – The Fallout 4 next-gen update will not be available to those who own the game through PS Plus, Bethesda confirms
PC Gamer – Fallout 4's most popular mods are now ones that remove Bethesda's disastrous 'next gen' update
PC Gamer – Bethesda beefing it with a calamitous 'next-gen' Fallout 4 update just as everyone's falling in love with Fallout again is the most Bethesda thing imaginable
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively. -
Embracer Splits in Three, Star Wars Outlaws’ Season Pass, and Fallout’s TV Renewal
Embracer Group is splitting into three companies, Star Wars Outlaws’ premium day-one content is upsetting fans, and Fallout is returning for a second season on Prime Video. Kaitlyn and Sam break down these headlines, their updated Fallout impressions, and Kaitlyn’s Coachella experience on this week’s episode.
Timecodes:
00:00:00 – Intro
00:01:13 – Kaitlyn’s Coachella Weekend
00:09:01 – Embracer Group Splitting Into Three Companies
00:24:32 – Star Wars Outlaws’ Season Pass Has an Exclusive Jabba Mission, and Fans Are Upset
00:44:32 – Fallout Renewed for Season 2
01:02:56 – Outro
Stories discussed:
GamesIndustry.biz – Embracer Group splits into three: Everything you need to know
The Verge – Gaming giant Embracer Group is splitting into three companies
IGN – Ubisoft Responds to Star Wars Outlaws Season Pass Backlash, Insists Jabba the Hutt Is Part of the Experience for All Players
Variety – 'Fallout' Renewed for Season 2 at Amazon
Ars Technica – Fallout games continue seeing big player jumps after the TV series’ success
GamesIndustry.biz – Fallout Shelter's daily revenue rockets to $80,000 after TV show debut
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.