22 min
Recruiting and delighting UX research participants, with Adele Wallrich What's in it for them?
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- Business
On this episode of What’s in it for them?, Ian and Kate interview Adele Wallrich, Research Operations Specialist at Airtable. In this conversation, we discuss:
The type of research Airtable is working on
How Airtable’s goal of delighting customers transfers to its incentives strategy
Why incentivizing participants is all about a quick turnaround
How Airtable tracks participants as they approach the $600 tax threshold
How to use the $600 threshold to ensure you’re not over-indexing on subsets of your population
Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.
On this episode of What’s in it for them?, Ian and Kate interview Adele Wallrich, Research Operations Specialist at Airtable. In this conversation, we discuss:
The type of research Airtable is working on
How Airtable’s goal of delighting customers transfers to its incentives strategy
Why incentivizing participants is all about a quick turnaround
How Airtable tracks participants as they approach the $600 tax threshold
How to use the $600 threshold to ensure you’re not over-indexing on subsets of your population
Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.
22 min