What's in it for them?

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Explore the psychology of using incentives for research, marketing, and employee engagement. Every other week, you'll hear from expert marketers, researchers and psychologists on the strategies and tactics they use to motivate users and study participants to take a desired action.

Episodes

  1. An organic way to grow your network, with Karen Wickre

    09/20/2023

    An organic way to grow your network, with Karen Wickre

    Karen Wickre has helped some of the biggest brands in the world to communicate. She was formerly at Google and Twitter, and currently advises companies on communications, company culture and change management. She's the author of Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections. In this conversation, we discuss: Different approaches to staying in touch with people The mindset needed to grow a network Appropriate situations to call upon a network Different reasons people do "networking" Weak ties -vs- strong ties in a relationship Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.

    15 min
  2. Fighting for the Soul of Research, with Alec Levin

    08/23/2023

    Fighting for the Soul of Research, with Alec Levin

    Alec Levin, Co-Founder and CEO of Learners, joins the show to discuss major changes rippling through the UX research industry. In this conversation, we discuss: The impact of layoffs on the research industry Why researchers need to learn more about business How research teams can impact go-to-market strategies The importance of data repositories The dwindling shelf-life of research   Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.

    28 min
  3. 3 tips for nonprofits sending charitable funds, from Cancer Support Community directors

    08/03/2023

    3 tips for nonprofits sending charitable funds, from Cancer Support Community directors

    On this episode of What's in it for them?, Karen Costello and Kara Downey talk about two charitable funds that they manage at Cancer Support Community and how each fund takes a different approach to helping communities affected by cancer. Listen as they discuss: The mission of the pediatric oncology support grant program and the peer clinical trial support program Why speed, security, and clear communication are paramount to successfully dispersing charitable funds And, advice for how program managers at other nonprofits can get aid to those in need Make a donation to the Cancer Support Community here: https://www.cancersupportcommunity.org/   Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.

    24 min
  4. Recruiting and delighting UX research participants, with Adele Wallrich

    07/04/2023

    Recruiting and delighting UX research participants, with Adele Wallrich

    On this episode of What's in it for them?, Ian and Kate interview Adele Wallrich, Research Operations Specialist at Airtable. In this conversation, we discuss:   The type of research Airtable is working on How Airtable's goal of delighting customers transfers to its incentives strategy Why incentivizing participants is all about a quick turnaround How Airtable tracks participants as they approach the $600 tax threshold How to use the $600 threshold to ensure you're not over-indexing on subsets of your population   Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.

    23 min
  5. The challenges of launching and scaling a UX research team

    05/26/2023

    The challenges of launching and scaling a UX research team

    On this episode, Kate and Angie spoke with Roberta Dombrowski, Former VP of User Experience Research at User Interviews about the challenges of launching and scaling a UX research team. In this conversation, we'll discuss topics like" What are the biggest considerations when building a research team? What are the signs that an organization is ready for research? What tools should research teams use? How should you allocate your research budget? What kind of incentives should research teams use? What are some common mistakes of research teams? What traits should you look for when interviewing for UX research roles?

    30 min
  • 5 Episodes

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Explore the psychology of using incentives for research, marketing, and employee engagement. Every other week, you'll hear from expert marketers, researchers and psychologists on the strategies and tactics they use to motivate users and study participants to take a desired action.

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