16 episodes

Welcome to "Redefine Growth", the podcast where innovation meets impact. Hosted by Sprints and Sneakers, this series is designed for leaders who dare to disrupt the norm and seek profitable, sustainable, and socially responsible growth.

Join us as we learn from the entrepreneurs shaping our future, challenging the status quo, and crafting marketing strategies that benefit people, the planet, and profit. Creating a new world of sustainable growth.

Subscribe now to be the first to listen to our new episodes!

Looking for a partner in growth?
Visit: https://www.sprintsandsneakers.com/

Redefine Growth Sprints and Sneakers

    • Business

Welcome to "Redefine Growth", the podcast where innovation meets impact. Hosted by Sprints and Sneakers, this series is designed for leaders who dare to disrupt the norm and seek profitable, sustainable, and socially responsible growth.

Join us as we learn from the entrepreneurs shaping our future, challenging the status quo, and crafting marketing strategies that benefit people, the planet, and profit. Creating a new world of sustainable growth.

Subscribe now to be the first to listen to our new episodes!

Looking for a partner in growth?
Visit: https://www.sprintsandsneakers.com/

    How Dopper's Founder is Ending Single-Use Plastic | Redefine Growth #15

    How Dopper's Founder is Ending Single-Use Plastic | Redefine Growth #15

    We sit down with Merijn Everaarts, the founder of Dopper, a company on a mission to end single-use plastic.

    Discover how a simple walk on the beach sparked a global movement towards sustainability. Merijn shares his journey from identifying the problem of plastic pollution to creating an iconic, reusable water bottle that has captivated consumers worldwide.

    In this episode, you'll learn about:

    - The story behind Dopper's mission to eliminate single-use plastic
    - How Merijn turned a personal experience into a global cause
    - The innovative design process and the role of crowdsourcing
    - Successful marketing strategies that built a brand and a movement
    - Practical advice for entrepreneurs looking to integrate sustainability into their business
    - If you are passionate about sustainability, entrepreneurship, or simply looking for inspiration to make a difference, this episode is for you!

    🔔 Don't forget to like, subscribe, and hit the notification bell for more inspiring stories from changemakers around the world.

    👉 Follow Merijn Everaarts on LinkedIn: https://www.linkedin.com/in/merijneveraarts/
    👉 Learn more about Dopper: https://www.dopper.com

    👇 Looking for a partner in growth? Get in touch.
    ⁠https://www.sprintsandsneakers.com/⁠

    🚀 Want to join one of the growth teams at Sprints & Sneakers? We're hiring!
    ⁠https://jobs.sprintsandsneakers.com⁠

    #Sustainability #SingleUsePlastic #Dopper #Entrepreneurship #Inspiration #EcoFriendly #SustainableBusiness


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    • 47 min
    The Secret to Attracting Talent (Recruitment Marketing 101) | Redefine Growth #14

    The Secret to Attracting Talent (Recruitment Marketing 101) | Redefine Growth #14

    Welcome to another exciting episode of the Redefine Growth Podcast! In this episode, we dive deep into the world of recruitment and talent acquisition with Gino Boekelaar from Sprints & Sneakers, a renowned expert in the field. 🌟

    What You’ll Learn:

    - How to attract top talent with a compelling Employee Value Proposition (EVP).
    - The importance of understanding your company’s mission and aligning it with your hiring strategy.
    - Innovative tactics for reaching passive job seekers using social media.
    - The shift from traditional recruitment to a marketing-focused approach.
    - Secrets to retaining high-performing employees and turning them into company ambassadors.

    Gino shares his wealth of experience and insights on building a successful recruitment strategy that not only attracts the best candidates but also fosters a thriving work culture. Whether you’re a business owner, HR professional, or someone interested in the future of work, this episode is packed with valuable tips and strategies you won’t want to miss!

    Timestamps:
    0:00 - Introduction
    1:30 - Understanding the New Recruitment Landscape
    5:00 - Crafting an Employee Value Proposition
    10:15 - Marketing Strategies for Recruitment
    15:45 - The Role of Social Proof in Hiring
    20:30 - Retaining and Engaging Top Talent
    25:00 - Case Studies and Real-World Examples
    30:45 - Innovative Recruitment Tactics
    35:00 - Gino’s Top Tips for Recruitment Success

    Connect with Gino Boekelaar:
    LinkedIn: https://www.linkedin.com/in/ginoboekelaar/

    Interested in Gino's Talent Hacking? Visit:
    https://www.sprintsandsneakers.com/talent-hacking/

    Subscribe to our channel for more insightful episodes!

    Follow Us on Social Media:
    Linkedin: https://www.linkedin.com/company/sprintsandsneakers
    Instagram: https://www.instagram.com/sprintsandsneakers/

    Don’t forget to like, comment, and share this video if you found it helpful. Let us know your thoughts and questions in the comments below. Thanks for watching! 👇

    #Recruitment #TalentAcquisition #HR #Marketing #EmployeeEngagement #BusinessGrowth


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    • 1 hr 9 min
    How to Use Creativity (for Business Growth) | Redefine Growth #13

    How to Use Creativity (for Business Growth) | Redefine Growth #13

    We sit down with Ron Simpson, a master of innovation and creativity in the entrepreneurial field. Dive into a conversation that breaks down the barriers of traditional business thinking and unveils the boundless potential of creativity as a pivotal force in redefining growth and success.

    Ron Simpson shares his journey from envisioning unique business concepts to actualizing them, emphasizing that creativity is not confined to the arts but is a crucial element in business innovation and problem-solving. With anecdotes from his experiences and practical exercises, Ron illuminates the path to cultivating a creative mindset that can navigate the complexities of today's business challenges.

    Whether you're an aspiring entrepreneur, a business veteran, or simply someone intrigued by the power of creative thinking, this episode is packed with insights that promise to inspire, motivate, and perhaps, redefine your perception of growth.

    Highlights Include:


    The essence of creativity in entrepreneurship.
    Practical exercises to foster creativity and innovation.
    Overcoming challenges through creative thinking.
    The future of entrepreneurship and the role of creativity.

    Join us on this journey of exploration and discover how to harness the power of creativity to fuel your entrepreneurial aspirations and beyond. Subscribe to Redefine Growth and stay tuned for more episodes that inspire, challenge, and transform.

    #CreativityInBusiness #RonSimpson #RedefineGrowth #Entrepreneurship #Innovation #BusinessGrowth


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    • 1 hr 10 min
    The Future of Startups (Growth, Innovation, AI) | Redefine Growth #12

    The Future of Startups (Growth, Innovation, AI) | Redefine Growth #12

    Dive into the dynamic world of startups and innovation with Philip Prestele, in this episode of the Redefine Growth Podcast. As a seasoned startup evangelist, Philip sheds light on the transformative power of hackathons, the strategic importance of embracing AI and technology, and the invaluable lessons learned on his journey from leading a small team to inspiring a thriving community of over 500 professionals.

    Join us as we explore:


    Philip's Evolution: From humble beginnings to spearheading Europe's number one startup.
    The Magic of Hackathons: How these events spark innovation and community engagement.
    AI and Future Tech: Navigating the startup landscape with emerging technologies.
    Personal Growth and Entrepreneurship: Balancing professional success with personal development.

    Whether you're an aspiring entrepreneur, a tech enthusiast, or someone curious about the intersection of technology and personal growth, this episode offers a wealth of knowledge, insights, and inspiration.

    Featured Resources:
    Design Your Life and Career Course by Stanford University:
    https://www.youtube.com/playlist?list=PLjwFGCpXfsbeqOfcEdEWWzsgTvPDB-ACN

    Learn more about Philip Prestele’s work: https://www.linkedin.com/in/philipprestele/

    Explore UnternehmerTUM’s initiatives: https://www.unternehmertum.de/en/services



    For more engaging discussions and insights into the future of entrepreneurship, follow the Redefine Growth Podcast on Spotify.

    #RedefineGrowthPodcast #StartupGrowth #Innovation #AITechnology #Entrepreneurship


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    • 59 min
    Growth Marketing Strategies at €50M+ Corporations (Peek Inside) | Redefine Growth #11

    Growth Marketing Strategies at €50M+ Corporations (Peek Inside) | Redefine Growth #11

    Martijn Schartel gives a growth marketing peek inside 50 million+ corporate companies. Martijn, with his wealth of experience, shares invaluable insights and strategies that are essential for anyone looking to supercharge their brand's growth. Whether you're a startup founder, a marketing professional, or simply interested in the art and science of brand development, this episode is packed with golden nuggets of wisdom just for you.



    In This Episode, You'll Discover:


    The Essence of Growth: Learn from Martijn what growth really means in the context of today’s market dynamics and how to personalize it for your brand.
    Storytelling as a Strategic Tool: Uncover the transformative power of storytelling in establishing a deeper connection with your audience.
    Tackling B2B vs. B2C Markets: Get a grip on the unique challenges and opportunities in B2B and B2C sectors, straight from Martijn's playbook.
    Cutting-edge Growth Hacks: Martijn doesn't hold back in sharing the game-changing tactics that have led to breakthrough successes.
    Harmonizing Creativity and Data: Discover how to make your marketing strategies both creative and data-informed for maximum impact.
    Advice for Digital Marketing Success: Martijn offers actionable advice for navigating the complexities of digital marketing and staying ahead of the curve.
    Personal Insights and Lessons: Martijn shares his journey, providing personal anecdotes and lessons that have shaped his approach to marketing.



    Why You Should Listen:
    If you’re seeking to elevate your marketing game, understanding the nuances of growth from someone who’s been in the trenches is invaluable. Martijn’s perspectives on brand growth, combined with practical advice and real-world examples, make this episode a must-listen for anyone in the business of brand building.



    🚀 Ready to transform your brand's growth strategy? Press play and let the journey begin.

    Subscribe to our Spotify channel for more insights and conversations with leaders in the world of marketing. Let's grow together!


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    • 55 min
    Building Your Growth Engine (Teams that Scale) | Redefine Growth #10

    Building Your Growth Engine (Teams that Scale) | Redefine Growth #10

    Dive deep into the world of sustainable growth with Ward van Gasteren, one of the pioneers of growth hacking, in this insightful episode of Redefine Growth. Ward shares his extensive knowledge on focusing growth efforts, the evolution of growth hacking beyond quick tricks, and the pivotal shift from relying solely on quantitative data to embracing qualitative insights for long-term success.

    In this conversation, we uncover:

    - Strategies for setting a sharp focus within your growth team to maximize impact.
    - The subtle art of blending marketing with product development to supercharge growth.
    - Practical advice on making data-driven decisions amidst the shifting landscape of digital privacy.
    - Ward's unique perspective on why understanding your audience's 'why' is more crucial than ever.
    - And a trove of wisdom on building, executing, and iterating on growth experiments with precision and purpose.

    Whether you're a startup founder looking to embed growth into your product from day one or a seasoned marketer aiming to refine your strategies for sustainable expansion, this episode is packed with actionable insights and real-world wisdom to help you navigate the complexities of modern growth hacking.

    Join us as we explore the frontiers of growth with Ward van Gasteren, where we learn not just to chase metrics, but to cultivate a deep understanding of what truly drives growth. 🚀

    🔗 Connect with Ward:
    LinkedIn: https://www.linkedin.com/in/wardvangasteren/
    Website: https://growwithward.com/nl/
    👇 Looking for a partner in growth? Get in touch.⁠https://www.sprintsandsneakers.com/⁠
    🚀 Want to join one of the growth teams at Sprints & Sneakers? We're hiring!⁠https://jobs.sprintsandsneakers.com⁠
    Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest episodes and growth hacking insights.

    #GrowthHacking #DigitalMarketing #SustainableGrowth #BusinessStrategy #DataDrivenDecision #MarketingInsights


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    • 55 min

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